Rei Kojima– Author –
CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.
-
Product developmentNissin Foods Co., Ltd.
A dried vegetable assortment set perfect for “Nissin Raoh.” For Nissin Foods Co., Ltd., to coincide with “Food Loss Reduction Day” on October 30, we had them adopt a “dried vegetable assortment set” perfect for the company’s flagship product “Nissin Raoh.” Adoption details: on Food Loss Reduction Day... -
Non-standard vegetablesNippon Paper Crecia Co., Ltd.
OYAOYA dried vegetables adopted | Selected for the second round of Nippon Paper Crecia’s “Action for Smile Campaign.” In the second round of Nippon Paper Crecia Co., Ltd.’s “Action for Smile Campaign,” which has been running since May 2025, products of our operated dried vegetable brand “OYAOYA”... -
Case studies & collaborationsTakii & Company, Limited
A dried vegetable series using Phytorich. We produced dried vegetables using vegetables from the Phytorich series developed by Takii & Company, Limited, known for its “vegetables with a good reason.” From that series, we used “Kyo-kurenai carrot,” “Orange carrot,” and “Healthy oku... -
Dried vegetablesSakura Renkon Co., Ltd.
Our work with Sakura Renkon. Sakura Renkon (Sakura City, Chiba) is an agricultural corporation specializing in growing and selling lotus root. After working in Tokyo, representative Yuma Matsumoto took up farming, and after training, regenerated an abandoned black-soil paddy field. Using only organic fertilizer and no chemical fertilizer, the soil... -
Non-standard vegetablesZigexn Co., Ltd.
Producing novelty items for the 3×3 team “Zigexn Updaters.” We produced items themed on the official character “Shogotan”—a “Kyoto vegetable” motif—of “ZIGExN UPDATERS.EXE (Zigexn Updaters),” a professional 3×3 (three-on-three basketball) team owned by Zigexn Co., Ltd.... -
Non-standard vegetablesKubota Corporation
Producing dried tomato in a collaboration with Beppin Farm. In a collaboration with Beppin Farm, operated by Kubota Corporation, we produced dried tomato using tomatoes grown at Kubota Farm, operated within the Kubota Group, for the company’s internal use... -
Product developmentKai Corporation
Dried vegetables take the lead! Creating recipes for “dishes you’ll want to eat once a week.” At “Chefon,” an online cooking class operated by Kai Corporation, we created video and recipe content for all 8 “dishes you’ll want to eat once a week” using dried vegetables with concentrated umami, proposed by Michelin one-star “Ichirin” owner Mikizo Hashimoto... -
Product developmentOne’s Daily Co., Ltd.
Selecting safe ingredients for developing a treat that people and pets can eat together. Under the concept of “something people and dogs can eat together every day,” we carefully selected safe ingredients for treat development together with One’s Daily, which makes additive-free treats. Furthermore, so people and pets alike can enjoy... -
Non-standard vegetablesAida LLC
A flavored tea using dried Kujo green onion wins a Japanese Tea Award. Aida LLC provides experiences of time and space by making use of diverse cultures—food, art, aroma, music, and more—centered on the tea ceremony and Japanese tea. At the company’s shop located in Minami-ku, Kyoto City, “a Japanese tea space to enjoy time”... -
Product developmentHoshi no Kitchen
Dried vegetables adopted at a topping bar for choosing the future. OYAOYA dried vegetables were adopted at Hoshi no Kitchen inside the “ITOCHU SDGs STUDIO” in Kita-Aoyama, Tokyo. A feature is incorporating sustainable ingredients into classic menus familiar to everyone from children to adults. Dried... -
Food loss reductionOryzae Co., Ltd.
Maple & apple granola using dried apple. Under the mission “fermenting the earth,” Oryzae Co., Ltd. manufactures and sells sugar-free, additive-free, gluten-free granola and rice-koji sauces centered on rice koji. We provided dried apple, and... -
Dried vegetablesWada Farm
Commercializing an attention-grabbing fruit tomato from Kyotango. We received the “yarisugi tomato”—grown in Kumihama, Kyotango, in an environment so harsh it is called an “athlete vegetable,” with sweetness and tartness packed densely—from Wada Farm and made it into a product. High-sugar tomatoes are hard to dry... -
Dried vegetablesKyotamba radish
A project toward establishing radish as a regional specialty. This is a project started as a means of regional revitalization, initiated by Mr. Nomura, who grows radishes in the Kyotamba area of Kyoto. Agriture CEO Kojima supported the web system construction and the back end including SNS... -
Non-standard vegetablesYasai Yakuzen
Yasai Yakuzen, balancing the body with vegetables. Together with YAKUZEN TOKYO Co., Ltd., we launched the “Yasai Yakuzen” service—a way of eating that balances the body from within using “familiar vegetables” available at supermarkets. Even the vegetables we casually eat, when appropriately chosen and appropriately cooked from a yakuzen perspective... -
Heirloom vegetablesNara Prefecture Miwa Somen Industrial Cooperative
About the Nara Prefecture Miwa Somen Industrial Cooperative. The Nara Prefecture Miwa Somen Industrial Cooperative is an organization that keeps protecting the hand-stretched method handed down over generations in the Miwa area, said to be Japan’s oldest somen-producing region. About 80 producers are currently affiliated, making Miwa somen with a commitment to fineness, firmness, and smooth throat feel... -
Okinawa island vegetablesShima rakkyo has many fans! How to eat it salt-pickled or as tempura, and its best season
So beloved that people say "shima rakkyo has a lot of fans," it is a popular vegetable rooted in Okinawa's food culture. Different from ordinary rakkyo in variety, size, and flavor, its sharp pungency and distinctive aroma bring dishes to life. In Okinawa, salt-pickling, tempura, and champuru are the standard ways to eat it... -
Okinawa island vegetablesOkinawa island vegetables: individualistic vegetables nurtured by a subtropical climate
Okinawa Prefecture, at the southern tip of Japan, is known for its distinctive food culture. One of the pillars supporting that culture is the heirloom vegetables known as shima yasai (island vegetables). Grown in Okinawa's unique subtropical climate, these distinctive island vegetables are covered here: their definition, a list of 28 items, the features and flavors of representative varieties, and their use as dried vegetables... -
Heirloom vegetablesShimonita green onion: appealing for its melting sweetness and rich flavor
"Shimonita negi," grown around Shimonita Town in Kanra District, Gunma Prefecture, is known as a Gunma specialty, characterized by its distinctive shape and sweetness. This heirloom vegetable, nicknamed "lord's negi," comes into season in winter and is also popular as a year-end gift. This article covers the features of Shimonita negi... -
Kaga vegetablesKaga lotus root: featuring a sticky, thick-fleshed texture
"Kaga vegetables," the traditional vegetables handed down in Ishikawa Prefecture since the Edo period. Among them, "Kaga lotus root" has an especially long history and has been beloved by locals for many years. This article covers the characteristics, history, nutritional value, and recommended ways to eat Kaga lotus root, plus dried vegetables and... -
Kaga vegetablesKaga vegetables: Kanazawa brand vegetables where tradition lives on
Ishikawa Prefecture, known for the Kaga domain of a million koku. In this region, where traditional culture remains strong, there are traditional vegetables called "Kaga vegetables." Nurtured by the local climate and land, many with a history since the Edo period, Kaga vegetables are brand vegetables certified by the Kanazawa City Agricultural Products Brand Association. This article... -
Naniwa vegetablesThe appeal of Kansai heirloom vegetables | Specialties of Naniwa, Kyoto, and Yamato thoroughly explained
In Kansai, centered on Kyoto, Osaka, and Nara, there are many traditional vegetables handed down since long ago. Each has its own appeal rooted in that land's climate and culture, and they're still beloved on the table and at market. This article covers the characteristics and representative varieties of Kyoto vegetables, Naniwa vegetables, and Yamato vegetables... -
Heirloom vegetablesKyoto heirloom vegetables: Kyoto specialties with a long history
You may have heard the phrase "Kyoto vegetables" at least once. Nurtured through a long history in the ancient capital of Kyoto and developed alongside Kyoto's rich land and culture, Kyoto vegetables are packed with an appeal not found in other vegetables. This article covers the difference between Kyoto heirloom vegetables and brand vegetables... -
Okinawa island vegetablesA list of heirloom vegetables of the 8 prefectures of Kyushu and Okinawa|A thorough introduction to characteristics, growing regions, and seasons
Kyushu and Okinawa are home to many distinctive heirloom vegetables rooted in the character of each place. From striking looks and deep flavor to the history handed down behind them, each vegetable is packed with regional pride. This article introduces the heirloom vegetables passed down across the eight prefectures of Kyushu and Okinawa... -
Edo Tokyo vegetablesKnow the heirloom vegetables of Edo Tokyo | The city’s vanishing food culture
In the streets of Tokyo where high-rises stand, rich farmland once spread, and vegetables of each season were grown locally. "Edo Tokyo vegetables"—such as komatsuna, Takinogawa gobo, and Naito togarashi, whose names still remain—are urban traditional vegetables handed down since the Edo period. But the city... -
Heirloom vegetablesThey'll make you smile! The fun names of heirloom vegetables and their origins
Across Japan there are many heirloom vegetables with distinctive names. Unique vegetables whose very names make you smile. This time, we introduce in detail the interesting names of such heirloom vegetables and their origins. Heirloom vegetables are those grown in that land since long ago... -
Heirloom vegetables5 cases and strategies that succeeded in branding heirloom vegetables
In an era of advancing mass production and mass consumption, there is a growing movement to find value in "authentic taste" and "local character." Drawing attention within this trend is the branding of heirloom vegetables—varieties rooted in the land. Not mere naming, but everything from history and culture to cultivation methods and market development... -
Heirloom vegetablesWhat is the regional character of heirloom vegetables? The tastes and stories handed down across the land
Across Japan there are many "heirloom vegetables" nurtured within the climate, land, and culture unique to each place. Rooted in the region over long years, deeply tied to the lives and palates of local people, these vegetables are not mere ingredients but a presence that harbors the region's stories and memories... -
Okinawa island vegetablesWhat is shima-kabocha? Also called "chinkuwa" or "nankuwa"
Shima kabocha is an heirloom vegetable of Okinawa. Also called nankwa or chinkwa in Okinawa, it has been handed down as an ingredient in Ryukyu cuisine. This article covers the features, history, flavor and ways to eat shima kabocha, as well as how to use it as a dried vegetable. What is shima kabocha? Shima kabo... -
Heirloom vegetablesA list of heirloom vegetables from the six Tohoku prefectures | The regional food culture we want to protect
The Tohoku region, with its dramatic seasonal changes, retains many locally distinctive heirloom vegetables. Landrace varieties rooted in the climate and terroir are food materials and, at the same time, a resource that carries the region's cultivation techniques and food culture to the present. On the other hand, with diversifying diets and a shortage of successors, cultivation is declining... -
Heirloom vegetablesJapan's Heirloom Vegetables: Precious Varieties Handed Down in Each Region
"Heirloom vegetables" is a general term for native and open-pollinated vegetables that have long been grown in a particular region. While supermarkets across Japan stock similar varieties, vegetables with regional names and shapes of their own survive in many areas. This article covers the definition and history of heirloom vegetables, representative items from each region, their flavor... -
Heirloom vegetablesKintoki Carrot: A Vividly Colored, Strongly Sweet Kyoto Vegetable
Kintoki carrot (kintoki ninjin) is one of Japan's traditional varieties, cultivated in the Kansai region including Kyoto. Its greatest feature is a vivid red color distinct from ordinary orange Western carrots, an ingredient often used at celebratory occasions such as osechi and New Year's simmered dishes... -
Raw material salesWhat is the Kyoto heirloom vegetable Kujo green onion? The difference from green onion, plus season, ways to eat, and storage explained
"Kujo negi" is a green negi that represents Kyoto, certified as a Kyoto heirloom vegetable with about 1,300 years of history. It's an ingredient essential to Kyoto cuisine—Kyo-udon, Kyoto hot pot, and as a garnish—prized for the sliminess of its leaf flesh, the sweetness that increases in winter, and its rich aroma. This article covers Kujo negi's position as a Kyoto vegetable... -
Heirloom vegetablesShishigatani Kabocha: A Kyoto Vegetable Prized for Its Distinctive Shape and Gentle Sweetness
Shishigatani kabocha (shishigatani kabocha) is one of Kyoto's traditional vegetables, with a history of being brought to Kyoto from present-day Aomori Prefecture in the Edo period. A Japanese kabocha prized for its distinctive gourd-like shape and gentle sweetness, its delicate flavor distinct from ordinary Western kabocha... -
Heirloom vegetablesAutumn Kyoto Vegetables: The Flavor and Texture of Shogoin Kabu and Kintoki Carrot
Vegetables have a "season" for each period, and eating them in that period lets you enjoy more deliciousness and nutrition. Autumn Kyoto has an abundance of flavorful Kyoto vegetables. In this season, when it cools and the appetite grows, incorporate Kyoto vegetables—prized for a cozy sweetness and richness—into the daily table... -
Heirloom vegetablesSpring Kyoto vegetables: the seasonal taste of Kyoto bamboo shoots, mibuna, and Kujo green onion
Every vegetable has its season, and by enjoying them season by season you can savor flavors unique to that time of year. Spring, along with the start of the new fiscal year, is when fresh vegetables line the shop shelves. Vividly colored, full of character, spring Kyoto vegetables include Kyoto bamboo shoots, hanana rape blossoms, and Kyoto udo—all shaped by Kyoto's climate and land... -
Heirloom vegetablesShogoin Kabu: A Kyoto Vegetable with a Smooth, Refined Flavor
Shogoin kabura is one of Kyoto's heirloom vegetables, a turnip known for its large, round shape. Among turnips it boasts one of the largest sizes in Japan, and it is famous as the ingredient for Kyoto's specialty senmaizuke pickles—a true seasonal signature of Kyoto's winter. -
Heirloom vegetablesShogoin Daikon: The Round, Sweet Standard-Bearer of Kyoto Vegetables
Shogoin daikon is one of Kyoto's heirloom vegetables, characterized by its large, round shape. It takes its name from Shogoin in Kyoto's Sakyo Ward, where it was first cultivated in the Edo period. In the early Showa era, it began to be grown in the Yodo district of Mimaki Village in southern Kyoto (around present-day Kumiyama)... -
Heirloom vegetablesWinter Kyoto vegetables: the deep umami of Shogoin daikon and Kujo green onion
The "Kyoto vegetables" that color Kyoto's winter are packed with deep sweetness and umami, slowly nurtured through the cold. As temperatures drop, vegetables store up sugars, so Kyoto vegetables that come into season in winter grow sweeter and taste all the better in hot pots and simmered dishes. Here we introduce Kujo green onion, Shogoin daikon... -
Heirloom vegetablesFushimi Togarashi: A Kyoto Vegetable with Little Heat and Standout Sweetness
Fushimi togarashi is one of the Kyoto vegetables originating in Fushimi Ward, Kyoto Prefecture. Prized for being long, slender, wrinkled, and vividly green, it bears the name "togarashi" (chili) but is a kind of sweet chili with almost no heat. For that reason, children and those who dislike spicy food... -
Heirloom vegetablesWhat Is Horikawa Gobo? A Thorough Explanation of Its Characteristics, Cultivation, How to Eat It, and Nutrition
What Is Horikawa Gobo? The Difference from Ordinary Gobo. Horikawa gobo is a Kyoto vegetable cultivated in Kyoto for about 400 years. Certified as both a "Kyoto Heirloom Vegetable" and a "Brand Kyoto Vegetable," it's known as a rare Kyoto vegetable used even at high-end restaurants. General... -
Heirloom vegetablesManganji Togarashi: The Large, Thick-Fleshed King of Kyoto Vegetables
Manganji togarashi is one of the summer Kyoto vegetables that represent Kyoto. Though a member of the chili family, it has almost no heat, and because it's large, thick-fleshed, and sweet, it's also called the "king of chilies." With few seeds and easy to eat, it's used for suyaki and nibitashi... -
Heirloom vegetablesThe Real Reason Chefs Use Kyoto Vegetables
A column penned by chef Tamotsu Yoneyama, who runs "Potsura Potsura" and "Utsura Utsura" in Shinsen, Tokyo, earning Michelin Bib Gourmand at both restaurants. We share what he feels about the power of ingredients and producers' aspirations as he faces Kyoto vegetables in the daily kitchen. The customer's expression a single dish creates... -
Heirloom vegetablesKyoto Vegetables and Dashi —The Resonance Between the Ingredient's Voice and the Dashi—
When cooking, what always comes to mind is "how to listen to the ingredient's voice." Above all, I think the relationship between Kyoto vegetables and dashi is a presence that answers that question head-on. A Kyoto vegetable has flavor that stands out even simply boiled. But by adding dashi, that individuality... -
Heirloom vegetablesKyoto Vegetables and Sake. The Happy Relationship of a Dish and a Cup.
As a chef, the time spent thinking "what drink shall I pair with this dish" is actually very enjoyable. As much as finishing the dish itself, what sways the customer's expression is "pairing." What cup to match with a dish centered on Kyoto vegetables. That moment... -
Kyoto vegetablesVegetables and Heat Control. Between High and Low Flame
When talking about cooking, our eyes inevitably go to seasonings and plating, but in truth, I think most of a chef's work is a dialogue with "heat control." Whether to go high flame, or low and slow. That single judgment can utterly change a vegetable's face... -
Heirloom vegetablesVessels and Kyoto Vegetables. Creating the Scenery of Plating.
What always comes at the end of cooking is the step of "plating." After cutting, applying heat, and adjusting the flavor, the moment of setting the dish on the vessel. Here, the dish's impression changes greatly. It doesn't change the flavor itself. But the color, texture, and shape a vessel holds, when they meet a vegetable... -
Heirloom vegetablesTasting Kyoto Vegetables by Aroma. The Pleasure of Cooking That Begins at the Tip of the Nose
Cooking is something you taste by putting it in your mouth. So it tends to be thought, but in reality it begins much earlier. The green aroma that rises when you put in the knife, the sweet scent that drifts the moment it's put over the flame. That aroma reaching the nose is, for a chef, the first signal, and for the eater... -
Kyoto vegetablesThe Cut Face of a Vegetable. The Difference the Cut Makes.
The fun of cooking, I think, is actually hidden in very small places. For example, "the cut." Even the same vegetable becomes an entirely different dish with a single way of putting in the knife. How you listen to the vegetable's voice—a chef's work appears in that moment. Shogoin kabura... -
Dried vegetablesThe Technology to Lock In the Season. The Seasonal Story Dried Vegetables Connect.
As a chef, you constantly face the question of "how to handle seasonal ingredients." Vegetables are living things. Their most beautiful moment arrives in only a brief span, and their face utterly changes with a single shift in temperature or rain. That's exactly why how to deliver the "flavor of only now" to the customer... -
Dried vegetablesDrying Is Another Kind of Cooking
When I'm cooking, the phrase "hi-ire" (applying heat) carries a certain special resonance. Do you sear it all at once over high heat, or coax the heat in slowly over a low flame? Depending on your distance from the fire and how much time you give it, the very same ingredient reveals a completely different face. But one day I realized...
