Rei Kojima– Author –
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ソーシャルグッドな地域資源のアイデアマガジン「Local Resource News」に掲載いただきました
OYAOYA × 中山間地域の廃棄野菜 農地というと、高低差のない平坦な土地をイメージする人が多いかもしれません。実は、山の多い日本では約4割が中山間地域※１。傾斜があり農地としては不利な点が多いため、他のエリア以上に農家離れが進んでいます。今回、... -
Kyotamba radish
大粒ジューシー。甘くてフルティー。京丹波ラディッシュ 京丹波地域でラディッシュ栽培をしている野村さんを核として始動した、ラディッシュ産地かプロジェクトにアドバイザーとして参画いたしました。 ブランドサイト：https://radish-kyoto.com/ -
登山メディアYAMA HACKに掲載いただきました
山ごはんをもっと豪華に！規格外野菜を使用した乾燥野菜「OYAOYA」 軽量で持ち運びに便利！登山やキャンプなど、アウトドアでのごはんがもっと楽しくなる乾燥野菜「OYAOYA」に注目。規格外野菜を使用し、食品ロス削減と京都の農業存続を目指した、こだわり... -
Selected for the Japan Typography Annual
The logo mark of the dried vegetable brand OYAOYA was selected in the logotype and symbol mark category of the visual identity section of the Japan Typography Annual 2022. Related articles: Pola Design Office, OYAOYA -
Selected for the Japan Package Design Awards
The package design of the dried vegetable brand OYAOYA was selected in the VI/BI category of the Japan Package Design Awards. Japan Package Design Awards -
We were featured on "Life Hugger," a place gathering better options for living sustainably
京都でふっくらとかわいい色と形が特徴の「京丹波ラディッシュ」の栽培を手掛ける、農家「野村家」代表の野村幸司さん（左）と、京都産の規格外野菜を使った乾燥野菜ブランドOYAOYA代表の小島怜さん（右）。 お二人で農業が抱える問題や課題に取り組みなが... -
We participated in the co-creation challenge slot of the 2025 Osaka Expo
規格外野菜に価値を。京都から、乾燥野菜を通じた農業の存続プロジェクト[OYAOYA] 掲載先：https://team.expo2025.or.jp/ja/challenge/533 ■共創チャレンジの内容 本共創チャレンジでは、京都から乾燥野菜を通じた「農業の新しいカタチ」を創り、「中山間... -
Featured in the Nikkei
OYAOYAが日経新聞の関西タイムラインで掲載されました 2022年6月7日 日経新聞関西版の夕刊 2022年6月11日 日経電子版 掲載先：https://www.nikkei.com/article/DGXZQOJD2429V0U2A520C2000000/ -
Hanako.Tokyoにて掲載いただきました
関東圏を中心に人気のあるHanako.Tokyoさんに記事を掲載いただきました。 "ハナコラボ パートナーの中から、SDGsについて知りたい、学びたいと意欲をもった4人が「ハナコラボSDGsレポーターズ」を発足！毎週さまざまなコンテンツをレポートします。第56回... -
CEO Kojima was interviewed on J-WAVE, which features John Kabira
京都で立ち上がった アップサイクルブランド「OYAOYA」の活動に注目 今朝は、京都で立ち上がった アップサイクルブランド「OYAOYA」の活動に注目します。今あるものを、より良いものに生まれ変わらせる「アップサイクル」。OYAOYAでは、大きく育ちすぎた... -
Featured in the sustainable media Sustera
すべての人に1%のサステナブルを。SNSで大注目のサステラさん運営のメディアに掲載していただきました。 関連記事 OYAOYA(おやおや)とは？乾燥野菜で食品ロス削減と農業の存続に貢献！ 食品ロス・フードロス通販サイトおすすめ21選【2022】 食品・フードロ... -
CEO Kojima appeared on KBS Kyoto's "Taniguchi Ruru"
京都産のこだわり野菜を使った乾燥野菜を販売するブランド「OYAOYA」のプロデューサー。乾燥野菜を軸に食品ロスの削減に取り組んでいる。祖母が、家庭菜園を作っていたので、子供の頃から肉や魚より、野菜が好きな少年だった。大学は立命館の文学部、地理... -
Featured in FRaU SDGs MOOK FOOD, on the future of "delicious"
FRaU×SDGs MOOKフード特集号です。私たちにとって一番身近な生きるためのテーマ「食」。テレビで報道される食ロス問題以外にもいろいろな課題や希望、見習いたい取り組みがいっぱいです。「おいしい」という笑顔を未来に届けるために。今私たちにできるこ... -
Featured in the Kyoto Shimbun
おしゃれな「乾燥野菜」手掛けるベンチャー 20代前半の起業家の狙いとは 京都府北部の中山間地で栽培された規格外の有機・減農薬野菜を乾燥させ、おしゃれなパッケージで販売する。桃のような色のカブ「もものすけ」、甘みの強いニンジン「京くれない」な... -
Manganji pepper powder
甘みとほどよい辛味が特徴の万願寺とうがらしパウダー。料理やソース、調味料のアクセントに最適。業務用対応。 -
生姜（しょうが）パウダー
香り豊かでキリッとした辛味が特徴の生姜パウダー。飲料や加工食品の風味付けに最適。業務用・OEM対応可能。 -
Beet powder
色鮮やかで自然な甘みが特徴の乾燥ビーツパウダー。ドリンクやスイーツ、加工食品に最適。業務用・OEM対応可能。 -
Spinach powder
栄養価が高く色鮮やかな乾燥ほうれん草パウダー。スープや麺類、調味料の着色と栄養強化に最適。業務用対応。 -
Kamo eggplant powder
京都・賀茂産の賀茂茄子を乾燥加工。上品な甘みと旨味が凝縮され、和洋問わず幅広い料理に活用できる業務用原料。 -
Kujo green onion powder
京都の伝統野菜・九条ねぎを乾燥加工。独特の甘みと芳醇な香りが特徴。薬味や調味料に最適な業務用原料。 -
Carrot powder
色鮮やかで甘み豊かな乾燥オランジェ人参パウダー。スープや焼き菓子、調味料の自然な着色に最適。業務用対応。 -
Burdock powder
香ばしさと土の風味が特徴の乾燥ごぼうパウダー。煮物やスープ、健康食品の原料に最適。業務用・OEM対応可能。 -
Kabocha squash powder
濃厚な甘みが特徴の乾燥かぼちゃパウダー。スープや菓子、パン生地の色付けに最適。業務用・OEM対応可能。 -
Lotus root powder
石川県産の加賀れんこんを使用した乾燥蓮根パウダー。粘りと甘みが特長で、スープや和菓子、加工食品に最適。 -
Komatsuna powder
京都府産の小松菜を使用した乾燥パウダー。鮮やかな緑色と栄養価が特長。スムージーや製菓、調味料に最適な業務用食材。 -
椎茸パウダー
国産椎茸を使用した乾燥椎茸パウダー。旨味が凝縮され、和風だしや調味料として、飲食店や食品メーカーに最適。 -
How to start soup OEM manufacturing | Original product development starting from small lots
"We want to make our own brand of soup," "We want to try it from a small quantity"—such voices are rapidly increasing in the food industry. In fact, soup OEM manufacturing is now an era where you can start even from small lots. The era when mass production was essential is over, and even individual shops and small operators can... an original... -
What are the benefits of exhibiting at a food trade show? 7 reasons it drives sales growth
For companies operating in the food industry, exhibiting at trade shows is an important business strategy. However, because exhibiting involves costs and human resources, some may question its effectiveness. In fact, exhibiting at a food trade show offers many benefits that directly drive sales growth... -
Learn from successful trade show cases! Strategies to maximize impact
Are you considering exhibiting at a trade show but wondering, “Is it really effective?” or “How can I succeed?” Trade shows in the food, beverage, and agriculture fields are important venues that create diverse business opportunities, from acquiring new customers to improving brand awareness... -
How to use yuzu peel | 10 practical ideas you can use instead of throwing it away
Yuzu comes into season with the arrival of winter. Its refreshing aroma is indispensable to the Japanese table. After squeezing the juice into a dish, do you throw the leftover peel away as-is? In fact, yuzu peel is packed with aromatic compounds and nutrients, and throwing it away is far too... -
Contract Manufacturing Guide for Vegetable Powder Filling | Quality Control and Optimal Package Selection
The filling and packaging of vegetable powder is a process that greatly influences the final product's quality and cost. Because powder carries risks of static electricity, moisture absorption, clumping, measurement accuracy, and foreign-matter contamination, it requires "filling-specialist know-how" separate from raw material processing. When making a differentiated product for commercial use, the filling maker's equipment and... -
How to handle Amazon sales with OEM | A complete conquest of FBA delivery and packaging requirements
Wanting to develop your own brand product on Amazon. For small and medium-sized companies and startups with such a desire, the combination of OEM manufacturing and Amazon sales is an effective means of entering the market while curbing initial investment. OEM, which lets you advance product development without owning manufacturing equipment, and everything from inventory management to shipping... -
How to choose stick-filling OEM food | 8 points to avoid failure with small-lot support
Stick-filling OEM is a filling format suited to providing single-use, small-capacity products (supplements, soup base, smoothie, protein, coffee, etc.) in small individual packs. Pre-measured and easy to open, with high portability, it is used for office stocking, subscription boxes, and promotional novelties... -
5 Points for Selecting Packaging Materials | The Best Fit for Your Filling Method and Product Characteristics
Selecting packaging materials is a process that simultaneously influences the shelf life of the contents, the cost, and brand value. Unless you choose the optimal material to match the contents' characteristics (powder, liquid, granular, paste), the filling method, the distribution route, and the sales channel, unexpected quality degradation, unit-cost overruns, and machine-compatibility problems occur... -
A complete explanation of how to request a filling quote | Necessary information and a comparison checklist
For a filling OEM quote request, whether you can convey the necessary information without excess or deficiency greatly changes the accuracy and speed of the quote you get back. If you organize the raw material, capacity, form, lot, delivery time, and quality requirements, plus filling conditions by powder/liquid/paste and the requirements for changeover cleaning, then multiple makers... -
How to Achieve Stand Pouch Filling in Small Lots | Tips for Cost Reduction and Quality Control
Stand-pouch filling is a packaging format often adopted for small-lot D2C, gifts, and novelties of food. With a self-standing shape that is easy to display, resealable with a zipper, and a wide range of choices from transparent to aluminum to custom design, it suits food operators wanting to launch a branded product from small quantities... -
Original coffee marketing strategy | Ways to grow sales
The coffee market is now facing a major turning point. Consumer preferences have diversified, and it has become an era of seeking not just "coffee" but story and experiential value. To succeed with an original coffee marketing strategy, everything from product development to promotion consistently... -
How to Make an Original Tea OEM: Points of Differentiation and the Planning Process
An original tea is a unique tea designed to match your brand concept, rather than an off-the-shelf tea leaf. By combining five elements—selecting the base tea leaf, blending ingredients, blend ratios, packaging, and story—you pack a "brand story" into a single cup. Rather than simply... -
Tea OEM Price Ranges: 5 Ways to Keep Costs Down and 7 Points for Quotes
Tea OEM price ranges are determined by five factors: product type, lot, ingredient grade, packaging, and certification requirements. Tea bags run from tens to hundreds of yen per unit, and for leaf tea the unit price moves greatly depending on tea-leaf grade, while vegetable tea and foods with function claims add further prototyping and testing costs... -
How to Request Tea OEM Manufacturing: A Complete Guide to the Industry's 5 Types and a Cost Breakdown
You want to launch your own original tea brand. For you who harbor this wish, there is the option of a tea OEM. OEM is short for "Original Equipment Manufacturer," a system for outsourcing the manufacture of your own brand's products to another manufacturer. In the tea industry, from raw material procurement... -
Tea Gift OEM: 10 Points for Making Products That Get Chosen and an Ordering Guide
Tea gift OEM is an approach that lets you plan and sell original tea gift products without owning your own manufacturing equipment. You can design products to match the gift occasion and price range—chugen, seibo, celebratory return gifts, corporate novelties—across a wide range from green tea, black tea, and tea bags to premium blends and vegetable tea... -
How to make an herbal tea blend | Formulation design balanced with bitterness, tartness, and umami
Blending herbal tea is a way of combining several herbs and tea leaves to pack a flavor, aroma, and function into a single cup that you can't get from any one on its own. Herbal tea blends made at home extend to enjoyment such as gathering single ingredients at Kaldi or Muji and carrying them in your own bottle. Herbal... -
カフェインレスコーヒーは体に悪い？効果・抽出方法・選び方を解説
「カフェインレスコーヒーは体に悪い」「意味ないのでは？」と耳にしたことはありませんか？妊娠中の方や夜のリラックスにコーヒーを楽しみたい方にとって、本当のところを知りたい話題です。 結論から言えば、抽出方式を正しく選べばカフェインレスコーヒ... -
A complete explanation of the coffee OEM flow! All steps from order to delivery
Coffee OEM is a mechanism for contract-manufacturing an original coffee under your own brand. It is used in a wide range of fields such as restaurants, retail stores, corporate novelties, and tourist facilities. You can customize a wide array of elements—roast level, bean growing region, extraction format, package design... -
How to choose a coffee OEM vendor | 5 vendor categories and a quote check
How to choose a coffee OEM vendor is the single most important decision that influences a brand's taste, cost, and speed. Vendors come in five types—self-roasting specialists, major subcontractors, drip-bag specialists, roaster-operated shops, and regional roasteries—and each has different areas of strength, minimum lots, and prototyping flexibility. ... -
How to start coffee OEM at small lots | 3 formats and 7 ordering points
Small-lot coffee OEM ordering is a way to bring a unique-brand coffee to market with reduced risk. For each of the three formats—beans, drip bags, and RTD (PET bottle / can)—the minimum lot, unit price, and equipment differ. With a small-lot-support maker, prototyping and mass production from 50–500 units... -
A Thorough Guide to Drying Tomatoes: How to Make Dried Tomatoes at Home
Dried tomatoes are made by drying fully ripe tomatoes. They are a processed food prized for a deep richness and aroma completely different from fresh tomatoes. Tomatoes are about 90% water, and as drying removes that water, umami compounds such as glutamic acid become concentrated. At Agriture, vegetable... -
ドライトマトとは？種類・栄養価・使い方の基礎知識ガイド
ドライトマトは、完熟トマトを乾燥させて水分を大幅に減らした加工食品です。生トマトの約90%を占める水分が乾燥で抜けることで、旨み成分のグルタミン酸やリコピンが凝縮され、少量で料理に深いコクと彩りを加えられる食材になります。イタリアでは古くか... -
How to Use Dried Tomatoes: Rehydrating, Popular Recipes, and Uses by Variety
There are three basic ways to use dried tomatoes: "rehydrate before cooking," "eat as-is," and "keep them on hand marinated in oil." Because drying tomatoes concentrates their umami compounds, adding even a small amount to pasta or soup adds depth of flavor. This article covers how to rehydrate them... -
How to Store Dried Tomatoes: Tips for Room Temperature, Refrigeration, and Freezing, Plus Best-Before Dates
The basic approach to storing dried tomatoes is to use room temperature, refrigeration, and freezing as appropriate. Unopened, fully dried types can be kept at room temperature for six months or more, but once opened they absorb moisture and change in quality, so the rule is to put them in an airtight container and move them to the fridge. Frozen, they keep for 3–4 months...
