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We were featured on "Life Hugger," a place gathering better options for living sustainably

Summary of this article
The sustainable-living media outlet "Life Hugger" featured an article on the Kyotamba Radish Project. It introduces an interview in which farmer Koji Nomura, who grows "Kyotamba Radish," and OYAOYA representative Rei Kojima discuss the problems agriculture faces and the town revitalization of Kyotamba.

Koji Nomura (left), representative of the farm "Nomura-ke," which grows Kyoto's "Kyotamba Radish" known for its plump, cute color and shape, and Rei Kojima (right), representative of OYAOYA, a dried-vegetable brand using Kyoto-grown off-grade vegetables.

Together, the two launched the "Kyotamba Radish Project," tackling the problems and challenges agriculture faces while aiming for the town revitalization and vitalization of Kyotamba. This time we asked them about the kickoff story, the problems agriculture faces, delicious Kyotamba Radish recipes, and more.

Featured on:https://lifehugger.jp/interview/kyotamba-radish/

Nomura-ke:https://nomurake.jp/

Kyotamba Radish:https://radish-kyoto.com/

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Author of this article

小島 怜's avatar Rei Kojima Agriture CEO

CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.

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