CEO Kojima appeared on KBS Kyoto's "Taniguchi Ruru"

The producer of "OYAOYA," a brand that sells dried vegetables made from carefully chosen Kyoto-grown vegetables. Working to reduce food waste with dried vegetables at the core. Because his grandmother kept a home garden, he was a boy who liked vegetables more than meat or fish from childhood. At university, he majored in geography in Ritsumeikan's Faculty of Letters, studying regional revitalization tied to agriculture. During his university years, seeing his grandmother develop diabetes and go on a restricted diet firsthand made him think about the importance of food.

What led him to dried vegetables was moving to Fukuchiyama when university was closed during the COVID-19 pandemic. He received lots of off-spec vegetables from a farmer he knew and was astonished at just how many vegetables get thrown away. From that experience, he thought that using long-keeping dried vegetables might solve the food-loss problem. He partnered with the agricultural corporation "Etie Nosan" in Kyotango to develop products, launched "OYAOYA," and began sales in March 2021. He wants to continue the business while maintaining a win-win relationship for everyone — farmers, consumers, and sellers alike.

Featured on:https://www.kbs-kyoto.co.jp/tv/taniryu/entry/158.htm