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Featured in the Kyoto Shimbun

Summary of this article
The Kyoto Shimbun ran an article titled “The venture behind stylish ‘dried vegetables’—what the entrepreneur in his early 20s is aiming for.” The article introduces OYAOYA’s work drying non-standard organic and reduced-pesticide vegetables grown in the hilly and mountainous areas of northern Kyoto and selling them in stylish packaging.
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The venture behind stylish “dried vegetables”—what the entrepreneur in his early 20s is aiming for

Non-standard organic and reduced-pesticide vegetables grown in the hilly and mountainous areas of northern Kyoto are dried and sold in stylish packaging. From unusual vegetables—like “Momonosuke,” a peach-colored turnip, and “Kyo Kurenai,” a carrot with intense sweetness—to staples like shiitake, onions, and white leeks. Eaten as is or added to miso soup, they release the concentrated umami inherent to the vegetables. (Quoted from the Kyoto Shimbun)

Featured on:https://www.kyoto-np.co.jp/articles/biz/621211

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Author of this article

小島 怜's avatar Rei Kojima Agriture CEO

CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.

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