Even in a Pinch, We Want to Eat Vegetables Deliciously! Dried Vegetable Brand "OYAOYA" Restarts Its Rolling-Stock Subscription

Under the theme "Let's cultivate deliciousness," OYAOYA has sold dried vegetables that upcycle Kyoto-grown off-grade vegetables since 2021. By drying vegetables slowly at temperatures close to sun-drying, we of course concentrate umami and nutrients, while also drawing out vegetables' hidden appeal that you'd never notice in fresh vegetables. This product isn't just for storage and stockpiling—it can also be used in everyday meals, so you can keep it as rolling stock and enjoy delicious vegetables anytime.

A hearing on emergency food

In our own survey, we looked into the emergency food people stockpile just in case and when they buy it. Based on the current situation, we also held a hearing on what they want to be mindful of going forward.

As a result of the research, we found that while purchasing intent rises when watching disaster footage on TV and the like, if there's no subsequent restocking habit, there are periods with no stockpile. Meanwhile, everyday-use foods like retort products are restocked regularly as rolling stock. Taking these results into account, OYAOYA delivers on a subscription so you can eat delicious vegetables anytime, thanks to their long shelf life.

The advantages of dried vegetables as emergency food

Perfect for rolling stock
Usable in everyday cooking

Being a preserved food to begin with, it keeps well, so there's no need to worry about freshness. Even seasonal vegetables limited to certain times can be enjoyed year-round as dried vegetables. And because OYAOYA's dried vegetables use no glucose or the like, they're full of the vegetables' natural umami. The appeal is that you can also take a vegetable dashi that makes your usual cooking even more delicious.

Reducing food loss in the home

While off-grade vegetables in the field are common, there's alsofood loss in the home—even when you buy vegetables, leafy ones especially spoil in the fridge and get discarded. Keep handy dried vegetables stockpiled, and you can use them at home as well as in an emergency.

Product overview

■ Product name / net quantity
OYAOYA Stockpiling Dried-Vegetable Mix 80 g

■ Price
2,280 yen (tax included) *shipping separate. 20% off the first time, 10% off from the second time on

■ Subscription delivery frequency

・Once a month:for those who actively use it in everyday cooking

・Once every 90 days:for those who want to use it regularly, such as when they forget to buy vegetables

・Once every 3 months:for those who want to keep it for stockpiling

■ Best-before date
180 days from the production date

■ Point of sale
OYAOYA online shop

https://oyaoya-kyoto.com/products/rolling-stock

[Company overview]

Agriture Inc. 294 Tamatsushima-cho, Shimogyo-ku, Kyoto City, Kyoto

Company website. https://agriture.jp/
Brand website. https://oyaoya-kyoto.com/