News– archive –

It's the day for "Onigiri and Soup with Kyoto-Grown Dried Vegetables" at Ola Neuvono in Kikukawa, Tokyo. More details here: https://www.instagram.com/p/DBxLNkAzu3z/ Overview: Date/Time: Every Tuesday, 11:00–15:00 (weekend appearances about twice a month). Place: Ola Neuvono @hola_neuvono...

Agriture Inc. (head office: Kyoto City, Kyoto) has begun handling "dried tomato for dashi" as a vegetable-dashi series that shines when vegetarian accommodation is needed, including for the increasing inbound tourists. The increasing inbound tourists and vegetarian accommodation. Kyo...

OYAOYA (operated by Agriture Inc., headquartered in Kyoto City, Kyoto Prefecture), which sells dried vegetables — an anytime, fresh-picked "new feast from the field" — has joined the group of Kai Corporation, a global cutlery maker (headquartered in Chiyoda Ward, Tokyo; President and COO: Hiroaki Endo)...

The package of the dried-vegetable brand "OYAOYA," with its colorful hues and rustic vegetable illustrations, catches the eye. The design, which conveys deliciousness at a glance, changed the image of dried vegetables until then and was made to reach younger generations too. Beyond the packaging, the raw material uses non-standard...

OYAOYA, a dried vegetable brand that proposes fresh vegetables just harvested from farmers in the northern Kyoto Prefecture area as “a new feast from the field” that can only be tasted dried, won “Topawards Asia,” an invitation-only package design award limited to Asia. Topaward...

The name "Shimadori" was coined from the image of "a bird carrying Okinawa's charm." It also means delivering the deliciousness of "the island's fresh-picked" just as it is. Even in six years of living in Okinawa, I've continued to feel a distinctive fascination and possibility...

OYAOYA × discarded vegetables from hilly and mountainous areas. When you say farmland, many people probably picture flat land with no elevation changes. In fact, in mountainous Japan, about 40% is hilly and mountainous area (*1). With many disadvantages as farmland due to slopes, the exodus from farming has advanced there more than in other areas. This time...

Large-grained and juicy. Sweet and fruity. Kyotamba radish. We joined as an advisor to the Radish Production Region Project, launched around Mr. Nomura, who grows radishes in the Kyotamba area. Brand site: https://radish-kyoto.com/

The logo mark of the dried vegetable brand OYAOYA was selected in the logotype and symbol mark category of the visual identity section of the Japan Typography Annual 2022. Related articles: Pola Design Office, OYAOYA

Make your mountain meals more lavish! Dried vegetables "OYAOYA" made from non-standard vegetables. Lightweight and easy to carry! Check out the dried vegetables "OYAOYA," which make outdoor meals for mountaineering, camping, and more even more fun. Using non-standard vegetables, it's a carefully crafted...

Koji Nomura (left), head of the farming household "Nomura-ke," who grows the "Kyotamba radish" — known in Kyoto for its plump, cute color and shape — and Rei Kojima (right), head of OYAOYA, a dried-vegetable brand using non-standard Kyoto-grown vegetables. The two tackle the problems and challenges facing agriculture together...

The package design of the dried vegetable brand OYAOYA was selected in the VI/BI category of the Japan Package Design Awards. Japan Package Design Awards

Value in non-standard vegetables. From Kyoto, a project for the survival of agriculture through dried vegetables [OYAOYA]. Featured at: https://team.expo2025.or.jp/ja/challenge/533 ■ About the co-creation challenge. In this co-creation challenge, we create a "new form of agriculture" through dried vegetables from Kyoto, and in the hilly and mountainous...

We were featured in an article on Hanako.Tokyo, popular mainly in the Kanto region. "Four members of Hanako Lab Partners with the drive to know and learn about the SDGs launched the 'Hanako Lab SDGs Reporters'! Each week they report on various content. The 56th installment..."

OYAOYA was featured in the Nikkei's Kansai Timeline. June 7, 2022, evening edition of the Nikkei Kansai edition. June 11, 2022, Nikkei electronic edition. Featured at: https://www.nikkei.com/article/DGXZQOJD2429V0U2A520C2000000/

Attention to the activities of the upcycle brand "OYAOYA" launched in Kyoto. This morning we focus on the activities of the upcycle brand "OYAOYA" launched in Kyoto. Upcycling — reborn existing things into something better. At OYAOYA, vegetables that grew too big...

1% sustainability for everyone. We were featured in a media outlet run by Sustella, hugely popular on social media. Related articles. What is OYAOYA? Contributing to reducing food loss and the survival of agriculture with dried vegetables! 21 recommended food-loss mail-order sites [2022]. Food loss...

This is the FRaU × SDGs MOOK food special issue. "Food," the theme of living that's closest to all of us. Beyond the food-loss problem reported on TV, there are all sorts of challenges, hopes, and initiatives worth emulating. To deliver the smile of "delicious" to the future. What we can do now...

Producer of "OYAOYA," a brand selling dried vegetables made from carefully grown Kyoto vegetables. Centered on dried vegetables, he works to reduce food loss. Because his grandmother kept a kitchen garden, he was a boy who liked vegetables more than meat or fish from childhood. He went to Ritsumeikan's Faculty of Letters, geography...

A venture making stylish "dried vegetables" — the aim of an entrepreneur in his early 20s. Non-standard organic and reduced-pesticide vegetables grown in hilly and mountainous areas of northern Kyoto Prefecture are dried and sold in stylish packaging. Peach-colored turnips called "Mononosuke," strongly sweet carrots called "Kyo Kurenai," and...

Agriture Inc. (Kyoto City) has fully launched "Office Yaoya (OFFICE YAOYA)," a new employee-benefit service that keeps dried vegetables stocked in the office. With 100%-domestic, additive-free, low-temperature dried vegetables, it approaches both the vegetable shortfall of busy businesspeople and the waste problem in agriculture...

March 10, 2026

Agriture Inc. was featured as a joint-PR member on the rolling-stock special page of "Thinking About Japan Through Food. NIPPON FOOD SHIFT," a food-education and food-security awareness project promoted by the Ministry of Agriculture, Forestry and Fisheries. What is rolling stock? Rolling stock is...

Agriture recently prototyped "purple chili powder" using domestically grown purple chili. Purple chili is a variety rich in anthocyanin, prized for its beautiful purple color and fruity aroma. It has a deep richness within its heat, and gives color and flavor to dishes, sweets, drinks, and more...

Agriture recently prototyped "sweet basil powder" using domestically grown sweet basil. Sweet basil is a herb with a refreshing aroma and faint sweetness, known as a versatile ingredient that elevates the flavor of a whole dish. The freshness distinctive of the fresh leaf...

Agriture recently prototyped "asparagus powder" using domestically grown asparagus. Asparagus is a vegetable that comes into season from spring into early summer, prized for its juicy sweetness and aroma. It's rich in amino acids including aspartic acid and B vitamins, and health...

Agriture recently prototyped "green papaya powder" using domestically grown green papaya. Green papaya is papaya harvested before full ripeness, and because it's rich in enzymes and dietary fiber, it draws attention as "papaya as a vegetable." The enzyme papain in particular...

Agriture recently prototyped "chestnut skin powder" making use of domestically grown chestnut skins. Chestnut skins have so far been a by-product often discarded in the food-processing process, but they draw attention as a sustainable ingredient. In particular, chestnut's inner and outer skins contain polyphenols and tannins...

Domestically grown bananas are high in sugar, fruit prized for a rich, creamy sweetness. By drying fully ripe bananas, you can concentrate the ingredient's own aroma and sweetness, enjoying a natural flavor without using sugar or additives. Unlike imported bananas, a fresh aroma distinctive of domestic...

Enoki is one of the most-produced mushrooms in Japan, prized for its mild flavor and crisp texture. Applying drying processing enables long-term storage and further deepens umami and aroma. Grinding it into powder also allows use in developing dashi ingredients and health foods...

Nameko is a mushroom prized for its distinctive sliminess and rich umami, widely enjoyed in miso soup, dressed dishes, and more. Drying concentrates the umami components and raises shelf life, so it can be used in a form suited to commercial and processing uses. Because nameko's texture and flavor remain firmly even after rehydration...

The rose is known as an aromatic, gorgeous flower, and because it contains relaxing aromatic compounds beyond just visual beauty, it's also used for food and herbal tea. Edible rose is an ingredient that can add aroma and color just by adding a small amount to sweets, beverages, seasonings, and more...

An interview article with Agriture Inc. was featured in the "User Introductions" content on the official site of "PhytoRich," Takii Seed's functional-vegetable brand. They introduced our low-temperature drying technology, our use of the varieties, our upcycling initiatives, and more. "User Introductions..."

Agriture recently prototyped "lotus root powder" using domestically grown lotus root. Lotus root is widely cultivated throughout Japan, a vegetable prized for its crisp texture and gentle sweetness. It's used in a variety of dishes—simmered, stir-fried, deep-fried—and is rich in dietary fiber and vitamin...

Agriture's initiative was recently featured on the Nippon TV network program "Meguru Shokutaku (The Table Comes Around)." The broadcast date is September 3, 2025. The episode is No. 18, "Value in Non-Standard Vegetables: Dried Vegetables." It's an episode that introduces putting non-standard and surplus vegetables to good use, creating new value through dry processing...

Our brands OYAOYA, Letters from a Pear, and Agriture have been listed on "Urelio," a platform that supports international trade in food ingredients and processed products. Under the philosophy of "bringing more of Japan's deliciousness to the world through the power of IT and storytelling," Urelio connects domestic food...

Agriture has newly begun handling coconut ingredients based on fair trade principles. By connecting directly with farmers in producing regions and conducting fair transactions, it is an initiative that supports sustainable agriculture and livelihoods in those communities. Coconut is widely produced mainly across Asia...

Agriture Inc. published a press release regarding the official release of "Yasai Yakuzen," a corporate health-management program. "Yasai Yakuzen" is a new service that provides a mechanism by which employees can practice self-care without strain from their everyday meals, using familiar vegetables from a yakuzen (medicinal-food) perspective...

Agriture Inc. has launched a "Product Development Support Service for Gen Z." Gen Z bases its food choices not on price and convenience alone but on "is it eco-friendly?" and "can I empathize with the story?" Making the most of the perspective that the founder himself is Gen Z, we resonate with this generation...

A contributed article by Rei Kojima of Agriture Inc. was published in the column section of "Food OEM.com," an OEM matching platform specializing in the food industry. "Food OEM.com" is one of Japan's largest platforms disseminating a wide range of information on food OEM, from raw-material sourcing to manufacturing, packaging, and distribution...

We were recently featured in a column by "KYOTOVEGAN," a regional network supporting vegans and vegetarians, introducing the initiatives of our dried-vegetable brand "OYAOYA." The article covers the "building of equal relationships with farmers" we've cherished since our founding, and non-standard vegetables...

Agriture recently prototyped "yuzu powder" using yuzu harvested in Kyoto, a famous yuzu-producing area located in Ukyo Ward, Kyoto City. Kyoto is known as a historic yuzu-producing area continuing since the Heian period, and its land—blessed with a climate of temperature swings and clear water—produces aromatic, high...

CEO Kojima was interviewed for the 18th installment of the "Social Dreamers 100 PROJECT," which interviews social entrepreneurs taking on business challenges with the aim of creating a sustainable future. For the 18th installment, we welcomed Rei Kojima, CEO of Agriture Inc., and heard his story...