Solve picky eating too! 3 ideas for commercializing vegetable powder you can keep up every day

Taking in plenty of vegetables every day is the basis of health. But in reality, for reasons such as "I'm too busy to spend effort cooking," "my child dislikes vegetables and won't eat them," and "I just don't like the taste,"many people cannot take in enough vegetables—that is the reality.

Against such a backdrop, what is now drawing attention as a means to take in vegetables easily is "vegetable powder."Unlike raw vegetables, it has features such as keeping well, being easy to cook with, and making taste and color easy to adjust, and it is used not only for home use but also in OEM products such as bakery, snacks, and baby food.This article, while organizing the features, uses, suited product genres, and cautions of vegetable powder, introduces

ideas that lead to hints for productization.Vegetable powder is, as its name suggests, "a food material made by processing vegetables into powder form." It is made by drying raw vegetables and grinding them fine. Of course as an ingredient, but it can also be used in a way close to a seasoning—coloring, nutritional addition, adding flavor.

What is vegetable powder?

For example, it can make the fullest use of "strengths" hard to control with raw vegetables—the natural sweetness of pumpkin, the green color of spinach, the aroma of ginger. In particular, needs for it as

an upcycled materialsmall-lot supportandare also rising, and it is drawing attention as a material for OEM product development as well.Features of vegetable powder by kind

The nutritional value and benefits of vegetable powder? Shelf life and health effects thoroughly explained

There are many kinds of vegetable powder, and each has different features and uses. In this part, we introduce popular powders often used in actual food development and their characteristics.

Main features

The appeal of every powder is that itlets you take in vegetables—which tend to be avoided as they are—deliciously and easily. In particular, for a hidden flavor or aroma in a product, ginger powder and the like are recommended.

3 ideas for using vegetable powder | Examples of product development in OEM

By powdering dried vegetables, vegetable powderbecomes storable at room temperatureand, as a material that makes it easy toappeal to color, nutrition, and flavor, is rising in popularity in OEM product development as well. It is especially easy to use when aiming ata segment wanting to make up for a vegetable shortage, or differentiation of products for children, and its strength is "being able to take in vegetables deliciously."

A Collection of Ideas for Using Dried Kujo Green Onion Powder | What Is a Food OEM Material That Makes Use of Natural Green Color and Aroma?

Here we introduce three "product ideas using vegetable powder" that are actually in high demand in OEM development.

1. Vegetable stick cookies | Guilt-free veggie sweets

Proposal background: Dispel the image of snacks = guilt

CarrotUsing powders with sweetness and color—pumpkin, purple sweet potato, and the like—you can develop cookies and baked goods that put vegetables front and center.A "guilt-free snack" that gives satisfaction while keeping down the amounts of sugar and wheatdemand can be expected especially from women in their 20s–40s, but it can also be rolled out as a snack for children.

OEM point:

Upcycling appeal using off-spec vegetables from your own cultivation, and the like

Gluten-free support combined with rice flour and soy milk is also possible

2. A porridge mix for baby food

Proposal background: In the baby-food market, "effortless & nutrition-focused" is expanding

Mixing vegetable powders such as spinach, pumpkin, andcornwith rice flour and mixed grains makesa baby-food base that only needs hot water added. By adjusting particle size and the kind of vegetable according to the infant's age in months, you can roll it out by target—for babies, for kids, and for the elderly.

OEM point:

Retains flavor with freeze-dry or spray-dry processing

Design support such as no chemical seasonings or additives

3. Add-a-little vegetable powder for soup

Proposal background: Health-conscious "ingredient-based instant soups" for adults are popular

broccoliBased on vegetable powders such as beet and tomato,you can productize them as stick-type or cup-type soups. Because they can make use of the vegetable's own color and taste, they are also suited todevelopment without synthetic colorants or fragrances.

OEM point:

Can also be rolled out as winter-limited gift products or plans for employee cafeterias and welfare programs

Functional appeal is also possible by combining with chia seeds or soy milk powder

Drawbacks and cautions of vegetable powder
Things to know before adoption

No matter how convenient a material is, the challenges aren't zero. In handling vegetable powder, caution is needed on the following three points.

● Some products have unclear origin or production method

Among commercial vegetable powders, some do not clearly state where the vegetables used were grown. Especially when conscious of products for children or functional appeal, you are required to chooseTraceabilitya domestic product with a clear origin.

● Clumping of the powder and degradation from moisture absorption

Vegetables high in sugar (e.g., pumpkin, corn) can cause the powder to harden over time. During storage, including an oxygen absorber and highly airtight packaging is required. At the manufacturing stage too, ingenuity such as "a particle-size design that makes the powder easy to dissolve" is needed.

● Risk of vitamin loss

In the drying and grinding process, some nutrients weak to heat and oxidation, such as vitamin C, decrease. Meanwhile,dietary fiber, minerals, and polyphenols remain almost entirely, so by devising the appeal axis, the drawbacks can be covered.

Hints for vegetable powder OEM

In product planning, vegetable powder is attractive asa material with the three qualities of differentiation, low cost, and shelf stability. In categories like the following, a high adoption effect can be expected.

Nutritional-function foods(protein bars, diet support)

Sweets particular about appearance(colorful vegetable cookies)

VegetarianVegan-friendly foods(as substitute materials for eggs and dairy)

are also rising, and it is drawing attention as a material for OEM product development as well.Brand products(powdering off-spec vegetables)

At Agriture, according to such needs, withthe upcycling use of domestic, off-spec vegetablesas the axis, we help with OEM development. Because small lots are also possible, it is ideal for developing a new lineup.

How about product development using off-spec vegetables?

Toward an era of overcoming "disliking vegetables" with ideas

As a key to changing images such as "vegetables = take effort / children dislike them," vegetable powder is a highly effective material. With high freedom in cooking and easy to support in OEM development, vegetable powder will become a "new option" in product design going forward.

By using off-spec vegetables,environmental consideration × value-added proposalsalso become possible.