Local Production for Local Consumption
TOC
What is local production for local consumption?
Local production for local consumption (chisan-chisho) is an effort meaning "consuming, within a region, the agricultural products and foods produced in that region." As a mechanism that contributes to reducing transport costs, preserving freshness, and revitalizing the local economy, it is promoted throughout Japan.
Representative examples include the sale of local vegetables at farm stands and roadside stations, and the use of local ingredients in school lunches, and heirloom vegetables such as Kyoto vegetables are also an important element of local production for local consumption.
Features and background of local production for local consumption
Definition: a mechanism for consuming, within a region, ingredients produced in that region
Background: reducing the environmental burden of transport, raising the food self-sufficiency rate, supporting farmers
Features: high freshness, passing down local food culture, a close distance between consumers and producers
Advantages: circulation of the local economy, environmental consideration, provision of safe, reliable ingredients
Related: the use of heirloom vegetables and regional-brand agricultural products is expanding
Examples of local production for local consumption at Agriture
Kyoto vegetables (Kujo green onion、Shogoin daikon, etc.) dried locally and developed into OEM products
Utilizing off-spec vegetables within the region, achieving food-loss reduction and farmer support
Providing dried-vegetable powder for school lunches and local events
Planning "sustainable gifts" and novelties utilizing regional resources
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FAQ
Q1. Why is local production for local consumption drawing attention?
A. Because it has multifaceted benefits—reducing the environmental burden associated with transport, revitalizing the local economy, and securing safe, reliable ingredients.
Q2. What is the relationship between local production for local consumption and heirloom vegetables?
A. Heirloom vegetables are agricultural products that reflect a region's history and culture, and are a symbolic presence of local production for local consumption.
