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Vegetable Intake

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What is vegetable intake?

Vegetable intake refers to the total amount of vegetables you eat from meals in a day. Japan's Ministry of Health, Labour and Welfare recommends adults eat at least 350g of vegetables a day, yet the average intake among Japanese people stands at about 280g. The shortfall equals roughly one small side dish, and vegetable deficiency is especially serious among people in their 20s to 40s.

Features and background of vegetable intake

Definition: the total amount of vegetables eaten from meals. In Japan, "at least 350g a day" is the recommended benchmark

Background: the government set a target to prevent lifestyle-related diseases and extend healthy life expectancy

Features: reflects intake of diverse nutrients such as vitamins, minerals, and dietary fiber

メリット:健康維持や日々の体調管理に役立つと考えられている

Trend: internationally the WHO recommends eating at least 400g of vegetables and fruit a day, and in Japan it is drawing attention as a KPI for health and productivity management and employee benefits

How Agriture puts vegetable intake to use

Selling dried-vegetable mixes that use dried vegetables to make up the roughly 70g shortfall against the 350g-a-day target

Proposing products in OEM development that add value by making vegetable intake visible

Providing, through yasai-yakuzen programs, a way for employees to get the amount they need day to day

Reconciling food-loss reduction with more chances to eat vegetables through drying domestic vegetables

Related keywords

Vegetable deficiency

Health Japan 21

350g target

WHO-recommended 400g

Dietary fiber

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FAQ

Q1. How much is 350g of vegetables?
A. As a rough guide, it is about five to six small side dishes—an amount you can reach in a day across salads, soups, and side dishes.

Q2. Do vegetable juices and supplements count toward vegetable intake?
A. Vegetable juices and supplements can be used as supplementary means, but they lack dietary fiber and the satisfaction of chewing, so it is best to get vegetables mainly from fresh or dried produce.

Q3. How do Agriture's dried vegetables help?
A. Because they keep at room temperature and are easy to cook, you can readily add to your vegetable intake at the office or at home.

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Author of this article

小島 怜's avatar Rei Kojima Agriture CEO

CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.

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