Agriculture– tag –
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Raw material sales
りんご農業の課題とは?現状と解決策を徹底解説
りんご農業がいま直面している課題の全体像 食卓でおなじみのりんごですが、その栽培現場では構造的な問題がいくつも重なり合っています。担い手の減少、栽培環境の変化、収穫期に集中する人手、上がり続けるコスト。どれか一つだけが原因ではなく、複数の... -
Trade shows & events
Agri Week Fukuoka
Agri Week Fukuoka is a specialized trade show that comprehensively covers materials, technology, and management support for agriculture and livestock. Held in the Kyushu area, it draws many visitors including regional agricultural corporations, JA agricultural cooperatives, livestock operators, and companies from across Japan considering entry into the field. Exhibits include the Smart Agriculture EXPO, the Agri Materials EXPO,... -
Heirloom vegetables
Why Are Kyoto Vegetables Expensive? History, Brand Power, and Producers' Commitment Explained
Kyoto vegetables, which color Kyoto's food culture. Do you dismiss the reason their prices are on the higher side as simply "because it's Kyoto"? In fact, behind Kyoto vegetables' high cost lie a long history and tradition, a unique growing environment, and producers' ceaseless efforts. This article covers why Kyoto vegetables are high... -
Non-standard vegetables
The Agriculture & Livestock Industries Corporation's "Vegetable Information, April 2026 Issue" Features ZEROCO's Freshness-Preservation Technology—The Potential of Ice-Temperature Storage for Agriculture and Distribution
The April 2026 issue of the monthly "Vegetable Information," published by the Agriculture & Livestock Industries Corporation (ALIC), carried a feature article on the vegetable freshness-preservation technology developed by ZEROCO Inc. The corporation is a public institution that surveys and publishes vegetable supply-demand and price trends, and being featured in its specialist journal shows industry attention on ZEROCO's technology... -
Food loss reduction
The global cost of food waste surges to USD 540 billion—3 measures agriculture and the food chain should tackle right now
In 2026, the world's food-waste cost is projected to reach 540 billion dollars. This is up from 526 billion dollars the previous year, and if this continues, cumulative losses for 2025–2030 will reach 3.4 trillion dollars. This figure, reported by New Food Magazine based on expert analysis, relates to the UN SDGs' Goal 12... -
Non-standard vegetables
MAFF Announces the April 2026 Vegetable Price Outlook—Cabbage and Lettuce Down Year-on-Year, Potatoes and Onions Remain High
On March 31, 2026, the Ministry of Agriculture, Forestry and Fisheries published the April growth conditions and price outlook for vegetables destined for the Tokyo Metropolitan Central Wholesale Market. With rainfall and rising temperatures since late February, the growth of many leafy vegetables has recovered, and cabbage and lettuce are expected to see supply slightly above average and prices fall year-on-year. On the other hand, last summer's... -
Non-standard vegetables
JA Kumamoto Keizairen Regenerates Blemished Vegetables into Washi Lights—"Tomoru Oyasai" Starts Crowdfunding on Makuake Today
On March 30, 2026, JA Kumamoto Keizairen (Kumamoto Prefecture Economic Federation of Agricultural Cooperatives) started crowdfunding on Makuake for "Tomoru Oyasai," which regenerates blemished vegetables (tomato, eggplant) that can't be shipped or eaten into poster lights with washi shades. The JA Keizairen originally... -
Industry news
Vegetable Shortage Among Those in Their 20s Is 100g Below Target — The Answer Shown by the Solution Idea Contest 2026 and Dried Vegetables
The vegetable-intake target set by the Ministry of Health, Labour and Welfare is 350g per day. But the average intake among those in their 20s remains at about 256g, a reality about 100g short of the target. From March 2, 2026, recruitment began for the 2nd "Vegetable-Shortage Solution Idea Contest 2026 for Those in Their 20s," launching a new effort to increase vegetable intake among the young... -
Dried vegetables
In late March 2026, cabbage stayed high at 149 yen/kg at the Nagoya market. Against the backdrop of price instability of spring vegetables amid continued poor weather, the strengths of dried vegetables—stable supply, long-term storage, and avoiding price-fluctuation risk—are drawing renewed attention.
In June 2025, the Ministry of the Environment published FY2023 (fiscal 2023) food loss generation. The total was about 4.64 million tons, down 80,000 tons from the previous fiscal year (4.72 million tons), setting a new record low since estimation began. Business-related was about 2.31 million tons and household-related about 2.33 million tons, with business-related falling below household-related for the first time. Reduc... -
Powder
Upvege, Which Powders Off-Spec Vegetables, Points to a New Trend in Upcycling
In October 2025, Green Ace Co., Ltd. officially launched the upcycled food brand "upvege." Using its proprietary powdering technology, it transforms "unused vegetables"—those that didn't reach the market because their shape or size didn't meet standards—into high-value-added products with their color, aroma, and nutrition intact... -
Non-standard vegetables
The off-spec vegetable delivery service "LossHeru" partnered with Japan Post to begin selling at post offices nationwide. The familiar post office is becoming a new point of contact for reducing food loss. Japan Post Becomes a Channel for Off-Spec Vegetables. On January 19, 2026, the off-spec vegetable delivery service operated by Ekunes Inc...
The FY2023 (fiscal 2023) food loss estimate published by the Ministry of the Environment was 4.64 million tons, a new record low since statistics began. But what deserves attention beyond the figure is the change in the breakdown. Business-related (companies, restaurants, etc.) food loss was 2.31 million tons, falling below household-related (2.33 million tons) for the first time... -
Non-standard vegetables
In the food industry, the "upcycling" movement is accelerating. Efforts to use off-spec vegetables and manufacturing by-products not as "waste" but as "valuable ingredients" are drawing attention as part of sustainability management. A movement facing the 4.64-million-ton food-loss challenge. Environ...
We Were Featured on MAFF's "Nippon Food Shift" Suste-Nabe Page -
Vegetable deficiency
Vegetable Shortage Among Japanese People Widens | The Reality of Not Reaching the 350g Target
The vegetable-intake target set by the Ministry of Health, Labour and Welfare is 350g per day. But according to the latest National Health and Nutrition Survey, the average intake among Japanese people remains at about 280g, continuing to hover at about 80% of the target. How to fill this "70g wall" has become a new theme for the food industry. Across all age groups... -
Freeze-dried
The Freeze-Dried Vegetable Market Grows 8.7% Annually | The Background of Its Expansion
The global freeze-dried vegetable market is rapidly growing. The 2026 market size will reach about 9 billion dollars, and the vegetable segment in particular shows high growth at a CAGR of 8.7%. The attention on dried vegetables, which achieve both health-consciousness and convenience, supports this growth. Why freeze-dried vegetables are growing... -
Trade shows & events
Agri Week 2026 (J AGRI) | Guide to the venue, exhibiting, and highlights
Agri Week 2026 (J AGRI) is one of Japan’s largest comprehensive trade shows specialized in agriculture and livestock. In 2026 it is held at two venues—the spring Kyushu (Kumamoto) show and the autumn Tokyo (Makuhari) show—and Agri Week as a whole comprises five: “smart agriculture,” “agri materials,” “livestock materials,” “decarbonization/SDGs,” and “next-generation agricultural management”... -
Non-standard vegetables
Buddy’s Farm
About Buddy’s Farm. Buddy’s Farm (Odawara City, Kanagawa) is an agricultural corporation known for growing somewhat rare mini tomatoes. About six years since founding, it has shipped to local direct sales and restaurants while committing to varieties with thin skins and strong individual flavor. Making use of that know-how, last year... -
Case studies & collaborations
Takii & Company, Limited
A dried vegetable series using Phytorich. We produced dried vegetables using vegetables from the Phytorich series developed by Takii & Company, Limited, known for its “vegetables with a good reason.” From that series, we used “Kyo-kurenai carrot,” “Orange carrot,” and “Healthy oku... -
Dried vegetables
Sakura Renkon Co., Ltd.
Our work with Sakura Renkon. Sakura Renkon (Sakura City, Chiba) is an agricultural corporation specializing in growing and selling lotus root. After working in Tokyo, representative Yuma Matsumoto took up farming, and after training, regenerated an abandoned black-soil paddy field. Using only organic fertilizer and no chemical fertilizer, the soil... -
Non-standard vegetables
Kubota Corporation
Producing dried tomato in a collaboration with Beppin Farm. In a collaboration with Beppin Farm, operated by Kubota Corporation, we produced dried tomato using tomatoes grown at Kubota Farm, operated within the Kubota Group, for the company’s internal use... -
Non-standard vegetables
Aida LLC
A flavored tea using dried Kujo green onion wins a Japanese Tea Award. Aida LLC provides experiences of time and space by making use of diverse cultures—food, art, aroma, music, and more—centered on the tea ceremony and Japanese tea. At the company’s shop located in Minami-ku, Kyoto City, “a Japanese tea space to enjoy time”... -
Dried vegetables
Wada Farm
Commercializing an attention-grabbing fruit tomato from Kyotango. We received the “yarisugi tomato”—grown in Kumihama, Kyotango, in an environment so harsh it is called an “athlete vegetable,” with sweetness and tartness packed densely—from Wada Farm and made it into a product. High-sugar tomatoes are hard to dry... -
Dried vegetables
Kyotamba radish
A project toward establishing radish as a regional specialty. This is a project started as a means of regional revitalization, initiated by Mr. Nomura, who grows radishes in the Kyotamba area of Kyoto. Agriture CEO Kojima supported the web system construction and the back end including SNS... -
Non-standard vegetables
Yasai Yakuzen
Yasai Yakuzen, balancing the body with vegetables. Together with YAKUZEN TOKYO Co., Ltd., we launched the “Yasai Yakuzen” service—a way of eating that balances the body from within using “familiar vegetables” available at supermarkets. Even the vegetables we casually eat, when appropriately chosen and appropriately cooked from a yakuzen perspective... -
Heirloom vegetables
東北六県の伝統野菜一覧|守りたい郷土の食文化
四季の変化が大きい東北地方には、地域固有の伝統野菜が数多く残っています。気候や風土に根ざした在来種は、食材であると同時に、その土地の栽培技術や食文化を今に伝える資源でもあります。 一方で、食の多様化や後継者不足により、栽培が減少している品...
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