Health Japan 21
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TOC
What is Health Japan 21?
Health Japan 21 is a national health promotion campaign aimed at improving the lifestyle habits of people in Japan, preventing lifestyle-related diseases and extending healthy life expectancy. It was launched by the Ministry of Health, Labour and Welfare in 2000, and the third phase (FY2024 to FY2035) is currently under way. Targets are set across a wide range of areas, including nutrition, exercise, rest, and measures on alcohol and smoking.
The features and background of Health Japan 21
Definition: a national comprehensive health policy aimed at promoting the people's health
Background: responding to increasing lifestyle-related diseases, rising medical costs, and the widening gap between average and healthy life expectancy
Feature: sets concrete numerical targets — nutrition (350 g of vegetable intake, etc.), exercise habits, lower smoking rates, obesity prevention, dental health, and more
Benefits: reduced medical costs through improved health of the whole population, higher labor productivity, extended healthy life expectancy
Trend: the third-phase plan links with the SDGs and work-style reform too, emphasizing the role of companies and local governments
Examples of Agriture's use of Health Japan 21
In line with the "350 g of vegetables a day" target, proposing dried vegetables as a means of supplementing the shortfall (about 70 g)
Developing products that contribute to nutritional improvement through vegetable powder and OEM foods
Supporting employees' health promotion in line with the goals of "Health Japan 21" through the Yasai Yakuzen program
Contributing to solving societal health challenges through providing food education and office food
Related keywords
Healthy life expectancy
Preventing lifestyle-related diseases
350 g of vegetable intake
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FAQ
Q1. What does the "350 g vegetable target" of Health Japan 21 mean?
A. It's a target recommending an intake of 350 g or more of vegetables per adult per day, directly tied to extending healthy life expectancy.
Q2. Who promotes Health Japan 21?
A. Centered on the Ministry of Health, Labour and Welfare, it's tackled by society as a whole — local governments, companies, medical institutions, educational institutions, and more.
Q3. How is Agriture's business related to Health Japan 21?
A. Through dried vegetables and OEM products, we help meet the nutrition-improvement targets set by the government.
