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Health management

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What is health management (kenko keiei)?

Health and productivity management (kenko keiei) is a management approach that positions maintaining and improving employees' health as a strategic priority. Rather than a simple employee benefit, it rests on the idea that employee health is an asset that raises corporate value. In Japan, the Ministry of Economy, Trade and Industry promotes it through the Certified Health & Productivity Management Outstanding Organizations Recognition Program.

Features and background of health and productivity management

Definition: a management approach that treats employee health as a business resource and manages and drives it strategically

Background: labor shortages from a declining birthrate and aging population, health issues in a high-stress society, and concern over rising medical costs

Features: covers preventive care, lifestyle improvement, mental health measures, and workplace-environment improvement

Benefits: higher productivity, lower turnover, an improved corporate image, and stronger recruiting

Trend: increasingly valued as "investment in people" in the context of the SDGs and ESG

How Agriture supports health and productivity management

Proposals for cafeteria and employee-benefit foods made with functional vegetables and nutrient-enriched powders

Developing health-conscious employee gifts and novelties through OEM

Supporting employee health programs that draw on fasting and wellness foods

Applying yasai-yakuzen (vegetable medicinal-food) ideas to cafeteria menus and OEM ingredients tuned to the season and each person's condition

Related keywords

Wellness

SDGs

ESG Investing

Workstyle reform

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FAQ

Q1. How does health and productivity management differ from conventional employee benefits?
A. Employee benefits are programs "for employees," whereas health and productivity management is pursued as part of corporate strategy.

Q2. What are the benefits of bringing yasai-yakuzen into health and productivity management?
A. 季節や体質に応じた食材を使うことで、従業員の体調管理や健康的な食習慣づくりを自然にサポートできます。

Q3. How is Agriture involved in health and productivity management?
A. We supply OEM foods that draw on functional vegetables and yasai-yakuzen ideas, supporting companies' health and productivity management.

Visit the Yasai-Yakuzen site here

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Author of this article

小島 怜's avatar Rei Kojima Agriture CEO

CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.

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