DtoC
A. Generally about 6 months to 1 year. It varies by storage method and drying method, so check each product's labeling.
With the development of digital marketing and the diversification of consumer needs, DtoC brands have been growing rapidly.
TOC
In recent years, with the development of digital marketing and the diversification of consumer needs, DtoC brands have been growing rapidly.
The features and background of DtoC
Origins and history: it grew as companies like Warby Parker and Dollar Shave Club succeeded in the U.S. in the 2010s
Related regulations: EC-operation rules under the Act on Specified Commercial Transactions and the Act on the Protection of Personal Information
Recent trends: empathy-based marketing using social media, combined with subscription models
Feature: you can obtain customer data directly / convey the brand's worldview directly
Benefits: cutting intermediate costs, improving LTV, forming a fan community
Examples of Agriture's use of DtoC
・Direct sales through the online shop of the dried-vegetable brand "OYAOYA"
Related keywords
・Strengthening customer experience by making use of story branding
EC site
Subscription
Digital marketing
Branding
FAQ
CRM (customer relationship management)
Q1. What is the difference between DtoC and EC?
A. EC refers to sales through the internet in general, while DtoC means a "manufacturer-direct" EC model.
Q2. Can small businesses start DtoC too?
Recommended reading
Commercial dried vegetables / dry processing / Product lineup / Spray drying / Plant-based
