SDGs– tag –
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Vegetable deficiency
Calbee Keeps "Frugra" Stocked in the Office—Addressing Vegetable and Fruit Shortages at Outstanding Food Education Practice Corporation 2026
Calbee was selected as a MAFF "Outstanding Food Education Practice Corporation 2026." We introduce its health-management efforts facing employees' vegetable and fruit shortages, such as permanently offering "Frugra" at its head-office office. -
Food loss reduction
Kagome Completes "Orange Juice Without Oranges" After 40 Prototypes—New Brand KAGOME Beyond Goes on Sale Nationwide
Kagome released nationwide a 100% juice that reproduces the taste of orange without using orange juice, as the first product of its new brand "KAGOME Beyond." We explain the details of the alternative beverage completed over about 2 years and 40 prototypes, and the background of the global orange supply crisis. -
Food loss reduction
The Day Discarded Whey Met the Peach | The Challenge of Yamanashi's KEIPE and Kiyosato Milk
Yamanashi's KEIPE and the Kiyosato Milk Plant will release a new gelato "Noryo Jealousy," combining whey produced in cheese-making with off-spec fruit, on April 28, 2026. We summarize the background of the release and where to buy it. -
Media coverage
Featured in FRaU SDGs MOOK FOOD, on the future of "delicious"
This is the FRaU × SDGs MOOK food special issue. "Food," the theme of living that's closest to all of us. Beyond the food-loss problem reported on TV, there are all sorts of challenges, hopes, and initiatives worth emulating. To deliver the smile of "delicious" to the future. What we can do now... -
Novelties
Corporate gifts in the SDGs era | Raise your brand strength with food gifts
SDGs efforts are changing how corporate gifts are chosen. Souvenirs for business partners, shareholder benefits, anniversary gifts. There are many occasions a year when companies give gifts. Yet recently, more staff feel “somehow uneasy” about continuing to choose the same standard gifts as before... -
Fair trade
[2025 Latest] 3 Fair Trade Brands and Points for Choosing Them
Have you ever heard the term fair trade? Translated literally it means "fair trade." It is an effort to pay fair compensation to producers in developing countries and support their improved livelihoods and sustainable farming practices. The items covered by fair trade include coffee... -
Non-standard vegetables
The Sustainable Food Future Agriture Aims For
We want to be a presence like a greengrocer, connecting farmers and you, the consumer. The brand name OYAOYA—adding a Kyoto-style "o" to "yaoya" (greengrocer) and letting the presence of "yasai" (vegetables) waft through—holds such a thought. Nice to meet you. We are Agriture, which operates OYAOYA... -
Sustainability
From what age is Gen Z? Features and the difference from Millennials and Gen Alpha, explained in 5 minutes
The much-discussed "Gen Z." They're not merely a young demographic—thanks to their population size and strong power to disseminate information, their influence over society and the economy is rapidly expanding. Fluent in using the internet and smartphones as a given, sharing information instantly through social media, their behavior... -
Fair trade
What Is Fair Trade? From the Mechanism and Certification System to the Latest 2026 Trends Explained
There are more chances to hear the term fair trade. You spot products with a certification mark at supermarkets and cafés, or see it featured in companies' sustainability reports—it is steadily spreading in Japan too. This article covers the basic definition of fair trade... -
Fair trade
A sustainable future achieved by rethinking fair-trade consumption
The coffee or chocolate you casually pick up every day. That one cup, that one piece, may be supporting the life of someone working hard on the other side of the globe. Have you heard the term fair trade? This effort, meaning "fair, equitable trade," is tied to our consumption... -
Fair trade
What Is Fair Trade Certification? A Complete Explanation of the Mechanism and Significance
The coffee and chocolate we consume daily. Behind them are producers in far-off countries. But whether those producers are earning fair compensation is hard for us consumers to see. Fair trade certification is such an "unseen..." -
Sustainability
What is the sustainable food culture that vegetarians are spreading?
A vegetarian refers to someone who eats mainly plant-based foods and avoids animal meat and fish. Say "vegetarian" and the styles are varied; which foods one eats differs by individual belief and choice. The reasons for changing one's diet, too, range from health to the environment... -
Heirloom vegetables
What is the value of Kyoto vegetables? The region’s food culture and sustainability
When you hear “a sustainable life,” you might picture eco bags or recycling, but one of the things with particularly great influence in our daily lives is the choice of “food.” Among these, what deserves attention is Kyoto vegetables, the heirloom vegetables of Kyoto. Kyoto vegetables are rooted in the spirit of “local production for local consumption”... -
Fair trade
How to Choose Genuine Fair Trade Products: 5 Criteria and How to Tell
We’ve been hearing the term “fair trade” more and more often. You may notice fair trade labels on all kinds of products—coffee, chocolate, clothing, and more. But what exactly is a product that can truly be called “fair trade”...? -
Sustainability
What are the characteristics of Yamagata apples? A thorough guide to varieties and growing conditions
The reason Yamagata-grown apples are delicious lies in the climate. Yamagata Prefecture is a leading fruit-growing region representing the Tohoku area. Known nationwide not only for apples but also for cherries and La France pears. Why do so many kinds of fruit grow in a single prefecture? The answer lies hidden in Yamagata's distinctive terrain and climate... -
Sustainability
Stockpile Food for Stranded Commuters | A Practical Guide Compliant with Tokyo Metropolitan Ordinances
Tokyo's Ordinance on Measures for Stranded Commuters—is your stockpile of emergency food fully prepared? If an earthquake directly beneath the capital occurs, up to about 5.17 million stranded commuters are projected within Tokyo. Tokyo, through its "Ordinance on Measures for Stranded Commuters," imposes on companies an effort obligation to stockpile three days' worth for employees... -
Recipes & uses
How to Hold an In-House Tasting Event for Disaster-Stockpile Foods, Step by Step
What you'll learn in this article: why stockpile-food tasting events are effective as disaster drills; the concrete procedure and schedule from planning to execution; tricks for raising participation rates and tips for internal announcements; the mechanism of rolling stock and how to link it with tasting events; the cost-benefit... for persuading executives -
Vegetable deficiency
5 reasons vegetables are necessary for strength training|Protein alone is not enough
この記事でわかること 筋トレに野菜が欠かせない科学的な理由 プロテインだけでは補えない栄養素の正体 筋トレを支えるビタミン・ミネラルの働き 忙しいトレーニーでも続けられる野菜摂取テクニック 乾燥野菜を筋トレ食に組み込む具体的な方法 「鶏むね肉... -
Non-standard vegetables
The Agriculture & Livestock Industries Corporation's "Vegetable Information, April 2026 Issue" Features ZEROCO's Freshness-Preservation Technology—The Potential of Ice-Temperature Storage for Agriculture and Distribution
The April 2026 issue of the monthly "Vegetable Information," published by the Agriculture & Livestock Industries Corporation (ALIC), carried a feature article on the vegetable freshness-preservation technology developed by ZEROCO Inc. The corporation is a public institution that surveys and publishes vegetable supply-demand and price trends, and being featured in its specialist journal shows industry attention on ZEROCO's technology... -
Food loss reduction
Too Good To Go, the Domestic Supermarket Industry's First Adoption—Starting at 2 Super Value Stores in Tokyo, Reducing Prepared-Food Loss at Up to 50% Off
The Denmark-born food-loss-reduction app "Too Good To Go" was adopted on March 26, 2026, at stores of Super Value (operated by OIC Group), the first domestic supermarket chain to do so. The service starts first at two stores in Tokyo, Super Value Suginami Takaido and Todoroki... -
Non-standard vegetables
JA Kumamoto Keizairen Regenerates Blemished Vegetables into Washi Lights—"Tomoru Oyasai" Starts Crowdfunding on Makuake Today
On March 30, 2026, JA Kumamoto Keizairen (Kumamoto Prefecture Economic Federation of Agricultural Cooperatives) started crowdfunding on Makuake for "Tomoru Oyasai," which regenerates blemished vegetables (tomato, eggplant) that can't be shipped or eaten into poster lights with washi shades. The JA Keizairen originally... -
Non-standard vegetables
Consumer Affairs Agency Begins Operating a Food Bank Certification System from April 1—Reducing Loss by Raising the Reliability of Food Donations in Partnership with MAFF
From April 1, 2026, the Consumer Affairs Agency, in partnership with the Ministry of Agriculture, Forestry and Fisheries, begins operating a food bank certification system. By certifying food bank organizations that manage food appropriately and meet the compliance items of the "Food Donation Guidelines," it promotes donations from food manufacturers and retailers, reducing food loss... -
Industry news
Vegetable Shortage Among Those in Their 20s Is 100g Below Target — The Answer Shown by the Solution Idea Contest 2026 and Dried Vegetables
The vegetable-intake target set by the Ministry of Health, Labour and Welfare is 350g per day. But the average intake among those in their 20s remains at about 256g, a reality about 100g short of the target. From March 2, 2026, recruitment began for the 2nd "Vegetable-Shortage Solution Idea Contest 2026 for Those in Their 20s," launching a new effort to increase vegetable intake among the young... -
Food loss reduction
The Consumer Affairs Agency approves the second food loss reduction policy in a Cabinet decision—raising the 2030 target from 50% to 60%, for an additional 200,000-ton reduction
Cabbage Stays High at 149 yen/kg in Late March—Amid Continued Price Instability of Spring Vegetables, Why the "Stability" of Dried Vegetables Draws Attention -
Powder
Upvege, Which Powders Off-Spec Vegetables, Points to a New Trend in Upcycling
In October 2025, Green Ace Co., Ltd. officially launched the upcycled food brand "upvege." Using its proprietary powdering technology, it transforms "unused vegetables"—those that didn't reach the market because their shape or size didn't meet standards—into high-value-added products with their color, aroma, and nutrition intact... -
Dried vegetables
Outstanding Health & Productivity Management Organizations 2026 Expand to 26,850 Organizations | Why Food Became the Most Important Theme
On March 9, 2026, the Ministry of Economy, Trade and Industry announced the certified organizations for "Outstanding Health & Productivity Management Organizations 2026." A total of 26,850 organizations were certified—3,765 in the large-enterprise category and 23,085 in the small- and medium-enterprise category. This was an increase of 3,654 in total from the previous year (3,400 large, 19,796 SME), and since the system began... -
Food loss reduction
Food loss at 4.64 million tons, a record low | Business-related loss falls below household-related for the first time
AEON-Born Sustainable Chocolate | Achieving Cacao-Free with Sunflower Seeds -
Non-standard vegetables
Cacao, the raw material for chocolate, faces supply anxiety due to climate change. Amid this, AEON has been selling the chocolate alternative "Choco ka?" using sunflower seeds since 2025, drawing attention as a sustainable-food rollout at a major distributor. AEON's cacao-free ch...
March 25, 2026 -
Non-standard vegetables
The off-spec vegetable delivery service "LossHeru" partnered with Japan Post to begin selling at post offices nationwide. The familiar post office is becoming a new point of contact for reducing food loss. Japan Post Becomes a Channel for Off-Spec Vegetables. On January 19, 2026, the off-spec vegetable delivery service operated by Ekunes Inc...
The FY2023 (fiscal 2023) food loss estimate published by the Ministry of the Environment was 4.64 million tons, a new record low since statistics began. But what deserves attention beyond the figure is the change in the breakdown. Business-related (companies, restaurants, etc.) food loss was 2.31 million tons, falling below household-related (2.33 million tons) for the first time... -
Food loss reduction
Food loss at 4.64 million tons, a record low | Business-related loss falls below household-related for the first time
FamilyMart × Food-Loss App Cuts Waste 5% | Convenience Stores Move -
Food loss reduction
On January 28, 2026, FamilyMart announced a partnership with "Too Good To Go," an app with a cumulative food-loss-reduction record of over 500 million meals worldwide. It began pilot operation at 6 Tokyo stores in the Ikebukuro, Komazawa University, and Aoyama areas, succeeding in reducing waste by about 5%...
Upcycled Foods Expand | The New Value of Off-Spec Vegetables -
Non-standard vegetables
The foods Gen Z chooses. An era when environmental consideration becomes brand strength
Hello, everyone. I’m Kojima of Agriture Inc. We work to transform unused resources—non-standard vegetables and surplus harvest—into new food raw materials through drying and powdering. Working daily to give new value to vegetables, across generations... -
Fair trade
Contributing to corporate branding! How to choose sustainable novelties
As companies work toward realizing a sustainable society, novelty goods too are increasingly required to reduce environmental impact and be sustainable. Among these, dried vegetables are sometimes used as a new kind of novelty that can contribute to the SDGs (Sustainable Development Goals)... -
Food loss reduction
Notable upcycle food brands | A sustainable choice
With about 40% of the food produced worldwide being discarded, “upcycle foods” are drawing attention as a new solution that turns that waste into value. This article explains the idea of upcycling—breathing new life into ingredients and byproducts destined for disposal—and the Kyoto-born dried vegetable brand “OY... -
Non-standard vegetables
Buddy’s Farm
About Buddy’s Farm. Buddy’s Farm (Odawara City, Kanagawa) is an agricultural corporation known for growing somewhat rare mini tomatoes. About six years since founding, it has shipped to local direct sales and restaurants while committing to varieties with thin skins and strong individual flavor. Making use of that know-how, last year... -
Case studies & collaborations
Takii & Company, Limited
A dried vegetable series using Phytorich. We produced dried vegetables using vegetables from the Phytorich series developed by Takii & Company, Limited, known for its “vegetables with a good reason.” From that series, we used “Kyo-kurenai carrot,” “Orange carrot,” and “Healthy oku... -
Non-standard vegetables
Kubota Corporation
Producing dried tomato in a collaboration with Beppin Farm. In a collaboration with Beppin Farm, operated by Kubota Corporation, we produced dried tomato using tomatoes grown at Kubota Farm, operated within the Kubota Group, for the company’s internal use... -
Non-standard vegetables
Aida LLC
A flavored tea using dried Kujo green onion wins a Japanese Tea Award. Aida LLC provides experiences of time and space by making use of diverse cultures—food, art, aroma, music, and more—centered on the tea ceremony and Japanese tea. At the company’s shop located in Minami-ku, Kyoto City, “a Japanese tea space to enjoy time”... -
Food loss reduction
Oryzae Co., Ltd.
Maple & apple granola using dried apple. Under the mission “fermenting the earth,” Oryzae Co., Ltd. manufactures and sells sugar-free, additive-free, gluten-free granola and rice-koji sauces centered on rice koji. We provided dried apple, and... -
Recipes & uses
野菜の先食いとは?食べる順番と実践方法を解説
食事の際に野菜から食べる「ベジファースト」という食べ方をご存知でしょうか?最近では「野菜の先食い」とも呼ばれ、健康志向の高い人たちの間で実践されています。 野菜を最初に食べることには、食後の満足感や食習慣の見直しなど、さまざまなメリットが... -
Sustainability
What is vegetable dashi? A new option for sustainable umami
In Japan's long-standing food culture, dashi is the foundation of cooking and an important element that produces a delicate umami. Dashi of animal or seaweed origin, like bonito and kelp, is the basis of Japanese cuisine. It plays the role of adding rich flavor to a whole dish. However, with the diversification of food culture and the globa... of food
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