Premium Food Show

The Premium Food Show is a specialist trade show built around "food lifestyles" such as vegan and plant-based, halal, gluten-free and organic. Held in the East Hall of Tokyo Big Sight, it is characterized by health-conscious and ethically minded visitors. For businesses handling products made without animal-derived ingredients or foods that take religious and dietary needs into account, it is a place to meet targeted buyers and consumers. This article covers the dates, venue, exhibitor categories and how to attend, as well as how exhibitors can prepare to be remembered in business meetings and how to think about novelties that appeal to this show's visitors.

Premium Food Show at a Glance

The Premium Food Show is a specialist show on food trends held mainly in spring at Tokyo Big Sight. The spring edition focuses on business meetings and is limited to industry professionals, while an autumn edition, when held, is open to general consumers as well as industry professionals. The most recent edition with announced dates is spring 2027. The autumn 2026 edition had not been announced at the time of writing, so always check the official website for the latest schedule.

Item	Autumn 2026	Spring 2027
Dates	Not yet announced	April 13 (Tue) - 15 (Thu), 2027
Venue	Tokyo Big Sight, East Halls	Tokyo Big Sight, East Halls
Who can attend	Industry professionals and consumers (when held)	Industry professionals only
Organizer	Premium Food Show Executive Committee	Premium Food Show Executive Committee

Because the spring edition is limited to industry professionals, it is easy to hold business meetings that go into prices, lot sizes and shipping terms on the spot. On the other hand, when a consumer edition is held in autumn, you can deliver your brand directly while checking visitors' genuine reactions. Whether exhibiting or visiting, presentation changes depending on whether you are targeting the industry or consumers, so preparing to match the character of the edition you join makes results more likely.

What companies and products does it attract?

Food categories eligible for exhibiting

The core exhibits are products and services centered on "considerate food," such as vegan and plant-based, halal, gluten-free and organic. On display are plant-based alternative foods, snacks made mainly from soybeans and vegetables, seasonings and beverages without animal-derived ingredients, and certified organic ingredients. The show covers not only raw materials themselves but also processed products that make use of them and commercial ingredients for restaurants and retailers.

What this show values is not simply "additive-free" but a design that addresses whose needs and what circumstances. Products that meet requirements such as using no animal-derived ingredients, avoiding specific allergens or respecting religious dietary laws without sacrificing taste or ease of eating are highly regarded. Items like dried vegetables and vegetable powders, which by nature contain no animal-derived ingredients and are easy to adapt to many uses, offer a wider range of proposals in this context.

Who Attends: Consumers and Buyers

Visitors are mainly strongly health-conscious and ethically minded consumers, along with buyers from retailers, restaurants and wholesalers looking for products that meet their needs. A hallmark of the show is that many attendees walk the floor with a clear purpose, including people who routinely choose plant-based or gluten-free foods, those who need halal options, and those highly concerned about environmental impact and food loss.

These visitors check ingredient labels and production methods carefully. Being ready at the booth to explain not only "what is not included" but also "what ingredients are used, how the product is made and in what situations it can be used" improves the quality of business meetings. Precisely because the show gathers visitors with clear interests, preparing a line that resonates with your target audience helps you make the most of limited contact time.

Concurrent Events and Sections

The Premium Food Show is organized into themed sections. The Vege Food Expo for plant-based foods, the Halal Market Fair for halal products, the Gluten-Free Corner for people who want to avoid wheat and the Organic Food Expo for organic ingredients are lined up in the same venue. The layout lets visitors efficiently tour booths starting from the themes that interest them.

From an exhibitor's perspective, being aware of which section's context best conveys your product makes conversations with visitors go more smoothly. For example, a dried vegetable snack made without animal-derived ingredients can be discussed from a plant-based angle or from a religious consideration angle. For products that span multiple themes, preparing to switch your presentation according to visitors' interests reduces missed opportunities.

Highlights for visitors and exhibitors

Business Meetings with Purpose-Driven Visitors

The biggest highlight is being able to talk directly with visitors who have clear themes in mind. Many people "come looking for" plant-based or halal products, so if a visitor's needs match your product, concrete consideration can begin on the spot. In addition to tastings, being able to answer questions about ingredient composition, the dietary restrictions you can accommodate, minimum lot sizes and supply timing makes it more likely to lead to inquiries later.

Gathering Information on Trends and Labeling Rules

For plant-based, gluten-free and halal foods, labeling approaches and the considerations required are shifting market by market. Touring the venue lets you quickly grasp which messages are well received and what labeling is expected. Getting a sense during your visit of which section's standards to refine your product against provides direction for your next product development.

Checking Reactions Through Tastings

For considerate food, the deciding factor is "can it satisfy despite the restrictions?" Being able to check reactions to taste and texture directly through tastings is a value unique to this show. Especially at editions open to consumers, you can gather candid opinions on price and use, making it an opportunity to find points for product improvement.

For companies considering exhibiting

Exhibitors include food manufacturers, producers and importers working on plant-based, halal, gluten-free, organic and similar products. Details on booth formats and booths can be confirmed with the organizer, the Premium Food Show Executive Committee (secretariat operated by First Co., Ltd.), or through the desk on the official website. Since this is a show with clear themes, sorting out which section's context best suits your product before applying makes it easier to plan how to attract visitors.

For preparation, materials that show ingredients and production methods at a glance and POP displays that clearly state the dietary restrictions you can accommodate are effective. Visitors want to confirm "does it really contain no animal-derived ingredients?" and "is it certified?", so showing supporting evidence builds trust. If the samples you hand out at the booth are easy to carry home and long-lasting, visitors will remember your company at home or during internal reviews.

Visitor registration and how to participate

Admission requires advance registration on the official website. Since the spring edition is limited to industry professionals, you may be asked to enter your industry and purpose of visit when registering. The East Hall of Tokyo Big Sight can be reached from Kokusai-Tenjijo Station on the Rinkai Line or Tokyo Big Sight Station on the Yurikamome Line. Dates and admission requirements may change from year to year, so check the latest information on the official website before attending.

Tips for the Premium Food Show

At this show, items that combine a design free of animal-derived ingredients with the appeal of the ingredients themselves are a strength. Dried vegetables and vegetable powders are plant-based to begin with and, depending on how they are processed, can become snacks or powdered ingredients, so they are easy to adapt to many uses. Agriture processes dried products, vegetable powders, dried vegetable soups, tea and dried fruit that make use of off-spec vegetables, and can help design "presentable forms" that match visitors' interests, starting from the raw material selection stage.

The reactions gathered at the show become material for your next product. Take home feedback such as "I want less salt" or "I want to hand these out individually wrapped," prototype in small lots and then go into the next edition to speed up commercialization. Using off-spec vegetables lets you make use of vegetables with no problems in taste or nutrition instead of discarding them, which also makes it easier to connect with visitors looking for an SDGs or upcycling story.

Plant-Based Vegetable Novelties Handed Out at the Booth in a "Try-It" Form

At this show, which gathers health-conscious and ethically minded visitors, "small foods you can try on the spot" are more memorable than souvenirs that are simply handed out. Dried vegetable snacks and vegetable powders made without animal-derived ingredients align directly with visitors' interests in plant-based, vegan and halal foods, so they are suitable both as items handed out at the booth and as items given in business meetings. Because you can add the background of upcycling off-spec vegetables, conversations continue on both taste and values.

Where Plant-Based Demand Meets Upcycling of Off-Spec Vegetables

Dried vegetables and vegetable powders by nature contain no animal-derived ingredients, so they are easy to formulate without them and fit directly into plant-based and vegan contexts. Because the ingredients and production methods can be kept simple, they are also easy to explain to visitors who need religious or dietary consideration. Furthermore, since off-spec vegetables with no problems in taste or nutrition can be used as raw materials, the novelty itself can demonstrate the value of reducing food loss. Individually wrapped, they can be handed out hygienically, and visitors can experience "the taste of vegetables" even in small amounts.

Turning Novelties Directly into Plant-Based Product Prototypes

Dried vegetable snack and vegetable powder novelties made for the booth can double as prototypes for plant-based products. Because they can be made in small lots (from 50 bags), you can prepare several flavors and packages and see which ones visitors in each section respond to. By adjusting toward formulations without animal-derived ingredients or raw material choices with halal in mind based on booth feedback, novelties lead naturally into your next product plan. The advantage of edible novelties is that they are not just giveaways but tools for gathering visitors' opinions.

FAQ | Premium Food Show

Is advance registration required to attend?

Yes, advance registration on the official website is required. Since the spring edition is limited to industry professionals, you may be asked to enter your industry and purpose of visit when registering. Check the official website for the latest requirements.

What is the difference between spring and autumn?

Spring is a business-focused edition limited to industry professionals, while autumn, when held, is open to general consumers as well as industry professionals. Changing your booth presentation and the design of the samples you hand out depending on whether you are targeting the industry or consumers is effective.

Can novelties be made without animal-derived ingredients?

Dried vegetables and vegetable powders are plant-based ingredients to begin with, so they are easy to formulate without animal-derived ingredients and can be prepared to fit plant-based and vegan contexts. The design can be discussed after organizing the ingredients and production methods.

Can novelties be made in small lots?

Small lots from 50 bags are available. You can also prepare small quantities of several flavors and packages to compare visitors' reactions.

Doesn't using off-spec vegetables lower quality?

Off-spec here refers to vegetables that simply do not meet shipping standards for shape or size, with no problems in taste or contents. Processing them into dried products or powders lets you use these vegetables instead of discarding them, which can also be presented as an effort to reduce food loss.

Summary | Delivering "Considerate Food" at the Premium Food Show

The Premium Food Show is a specialist trade show focused on food lifestyles such as vegan and plant-based, halal, gluten-free and organic. The venue is the East Hall of Tokyo Big Sight; the most recent announced dates are April 13–15, 2027, and the autumn 2026 edition has not been announced. Precisely because the show gathers purpose-driven visitors, delivering dried vegetable snacks and vegetable powders made without animal-derived ingredients in a "try-it-on-the-spot" form makes you memorable for both taste and values. The shortcut to making the most of this show is to feed the reactions you get from novelties directly into plant-based product prototypes.

Official information: Premium Food Show Official Website

Recommended reading

Commercial dried vegetables / Original vegetable novelties / ifia JAPAN 2026 / Kyushu Agriculture Week (J-AGRI KYUSHU)

Last updated: August 12, 2026