Hobby Cooking Fair

The Hobby Cooking Fair is an experiential fair connecting companies with visitors highly interested in cooking and ingredients, under the theme of "food is a heartful medium." Women visitors in their 30s to 60s tend to make up about 80%, and people with high motivation to participate come to discover new ingredients, experience cooking, and gain food knowledge. During the fair, food makers, ingredient and material suppliers, cooking-equipment and utensil makers, and more exhibit, with many companies exhibiting to PR their products, expand uses, and create new demand. At the venue, tastings, demonstrations, workshops, and more are held, letting companies directly collect consumers' "reactions" and providing an effective promotional venue for raising brand awareness. For food companies, it's a valuable chance to deliver their voice directly to consumers in addition to conventional sales channels, and it's effective when you want to strengthen use proposals and experiential appeal from the product-development stage. Beyond cooking, proposals that capture changes in eating habits and lifestyles are also possible, making it a suitable environment for companies exploring their next move.

Official site:https://www.hobbycook.jp/

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Commercial dried vegetables / Original vegetable novelties / Sustainable initiatives / Japanese Food Export EXPO / Regional Bank Food Selection