CAFERES JAPAN (trade show for cafes, bakeries and sweets shops)

CAFERES JAPAN is a specialist trade show that brings together the products, equipment and services needed to open and run food businesses such as cafes, coffee shops, bakeries, sweets shops and takeout operations. It is a place to compare everything a shop needs to purchase, from beverages like coffee and tea to confectionery and baking ingredients, packaging containers and delivery support. This article covers the dates, venue, co-located shows and how to register as a visitor, as well as how cafe and coffee shop visitors can make "novelties using coffee, tea and dried fruit" to attract customers and boost retail sales.

CAFERES JAPAN at a Glance

CAFERES JAPAN is a specialist trade show for cafes, bakeries, sweets shops and takeout businesses held at Tokyo Big Sight. It is organized by TSO International Co., Ltd., and admission requires advance registration. The most recent edition was held August 4–6, 2026 in the South Hall of Tokyo Big Sight, and the dates for the next edition in 2027 had not been announced at the time of writing. Check the official website for the latest schedule.

Item	Most recent edition (2026)	Next edition (2027)
Dates	August 4 (Tue) – 6 (Thu), 2026, 10:00–17:00	Not yet announced (check the official website)
Venue	Tokyo Big Sight South Hall	Not yet announced (check the official website)
Admission	Advance visitor registration required	Not yet announced (check the official website)
Organizer	TSO International Co., Ltd.	TSO International Co., Ltd.

The show has usually been held in summer at Tokyo Big Sight. The timing overlaps with preparations for opening shops, menu revisions and planning new products for autumn and winter, which makes it an easy show to attend for food businesses that want to handle next season's purchasing and discussions about original products all at once. Once the next dates are announced, whether you plan to exhibit or visit, securing your schedule early lets you narrow down the booths you want to meet in advance.

What companies and products does it attract?

Eligible categories

A distinctive feature of CAFERES JAPAN is that it showcases both "things used on the menu," such as beverages and ingredients, and "things used to run the shop," such as equipment, containers and systems. Exhibits range widely, from coffee, tea and non-alcoholic drinks and confectionery and baking ingredients such as fruit, chocolate and dairy products, to coffee machines, roasters, ovens and other equipment, shop furniture, signage, tableware and customer acquisition systems.

Packaging containers, eco bags, plastic-free materials and individually packed condiments for takeout and delivery are also on display, making the show practical for shops that want to grow retail and takeout demand, not just eat-in sales. You can compare the "ingredients, containers and presentation" needed to sell a single menu item all in one venue.

Who Attends

Visitors are mainly owners and managers of cafes, coffee shops, bakeries and sweets shops, people about to open a business, food and beverage staff at restaurant chains, hotels and lodging facilities, and operators of takeout and delivery businesses. Many come to revise menus at existing shops or to find suppliers for new openings, and they can get into concrete discussions while sampling drinks and food on the spot.

Visitors range from small independent shops to businesses operating multiple locations, so exhibitors should be ready to serve both "shops that want to try small lots" and "chains that need larger volumes" to avoid missing business opportunities. Whether you can make proposals that match a shop's concept is what determines whether you are remembered.

Concurrent specialized shows

CAFERES JAPAN is held at the same venue and on the same dates as several other specialist food shows. At the most recent edition, it ran alongside the International Fermented and Brewed Food Industry Expo, the Inbound Food Business EXPO and a specialist show for health, functional and natural foods. With themes directly relevant to running cafes and restaurants side by side, a single visit lets you explore suppliers from other angles, such as fermented foods, menus for inbound tourists and health-oriented products.

Menu development at restaurants increasingly combines several trends, such as "fermentation x drinks" or "health x sweets," rather than focusing on a beverage alone. With related specialist shows lined up side by side, this exhibition can also serve as a place to gather ideas for a shop's next signature menu item from multiple perspectives. The lineup of co-located shows changes from edition to edition, so check the latest list on the official website before visiting.

Highlights for visitors and exhibitors

Menu Development Through Tastings

The biggest highlight is being able to choose suppliers while actually tasting coffee, tea, sweets ingredients and more. You can check taste, aroma and mouthfeel on the spot, which you cannot tell from brochures, so you can quickly judge whether a product suits your menu. For products that catch your interest, ask about minimum order quantities, price ranges and supply stability so that your review after returning to the shop goes smoothly.

Building Revenue from Retail and Takeout

Since the number of eat-in seats is limited, strengthening retail and takeout is key to growing a shop's sales. Businesses that can plan packaging containers and original products also exhibit, so you can discuss baked goods to sell at the counter, drink gifts, takeout containers and more in one place. Simply turning a shop's signature menu item into something customers can take home creates room to raise the average spend per customer.

Shop Management Tips from Seminars

During the show, seminars and events are held on shop management, customer acquisition and menu development. For businesses preparing to open or working to improve sales at existing shops, they are a chance to learn about both successes and challenges in a short time. Popular programs can fill up, so reserve seats in advance for topics you are interested in.

For companies considering exhibiting

Exhibitors are businesses that want to supply beverages, ingredients, equipment, containers and services to cafes, bakeries, sweets shops and takeout operations. Details on booth formats and booth fees can be confirmed with the organizer, TSO International Co., Ltd., or through the inquiry desk on the official website. Most visitors choose menu items and products by actually trying them, so preparing a flow for tastings and materials that convey the background of the flavor in a sentence improves the quality of business meetings.

Small shops and chains need very different quantities, so clearly stating the terms for both minimum and standard lots helps conversations become concrete on the spot. If the samples you hand out at the booth can be taken back and tried again at the shop, they are more likely to lead to follow-up inquiries.

Visitor registration and how to participate

Admission requires advance registration on the official website. Registering lets you avoid crowds at reception on the day and select the booths you want to visit from the exhibitor list before the show. Tokyo Big Sight can be reached on foot from Kokusai-Tenjijo Station on the Rinkai Line or Tokyo Big Sight Station on the Yurikamome Line. The most recent edition was held in the South Hall, but the hall used may change from edition to edition, so check the latest hall information on the official website before visiting.

Tips for Cafe and Coffee Shop Operators

For cafes and coffee shops, this show is not just a place to "add menu items" but also a place to find products that "let customers take the shop's atmosphere home." If the coffee, tea and signature sweets you serve are turned into products that can be sold at the counter, retail sales build up with every visit. Agriture processes tea bags, dried fruit and vegetable powders for confectionery and lattes, and can help turn a shop's menu into small products, starting from the raw material selection stage.

Products and ideas found at the show are less likely to fail if you first prototype them in small lots before putting them on the shelf. Take home requests such as "I want this flavor to match our signature item" or "I want customers to be able to take this home in this container," check reactions with a prototype and then roll it out fully. This way, you can grow retail sales without wasting a limited purchasing budget.

"Coffee, Tea and Dried Fruit Novelties" Made in the Style of Your Cafe

At cafes and coffee shops, "a cup or a bite to take home" that stays in customers' memories leads to the next visit and to mentions on social media. Edible novelties, such as a small tea bag attached to a shop card or individually wrapped dried fruit handed out with takeout orders, are promotions that deliver the shop's atmosphere directly into customers' hands. What makes them a good fit for visitors to this show is that they are not just giveaways but can also serve as prototypes for retail products sold at the counter.

Why Coffee, Tea and Dried Fruit Novelties at a Cafe Show

Tea bags and dried fruit are light, keep well and are hygienic to hand out when individually wrapped, making them suitable for enclosing with shop cards to encourage visits or as a bonus with takeout. Combined with vegetable powders for confectionery and lattes, they can create a unified look with matching colors for seasonal drinks and baked goods. Agriture can prepare tea, dried fruit and vegetable powder in small lots to match a shop's brand colors and concept, so you can try small quantities before mass production.

From Novelties to Original Shop Products and Retail

Tea bag and dried fruit novelties made for promotion can double as prototypes for original products sold at the counter. Because they can be made in small lots (from 50 bags), you can prepare several flavors and packages, see which resonate with customers and then expand them into a retail line. Novelties you hand out, such as dried pears made from Nijisseiki pears grown in Kyotango or blended teas matched to the shop's drinks, can grow into products that sell. Package design can also be discussed, so you can launch retail products without breaking the shop's concept.

FAQ | CAFERES JAPAN

When is the next edition in 2027?

At the time of writing, the 2027 dates had not been announced. The most recent edition was held August 4–6, 2026 in the South Hall of Tokyo Big Sight. Check the official website for the latest schedule.

Can a small independent cafe attend?

Yes. Many visitors are businesses preparing to open or independently run shops, and the show is used to find products that can be tried in small lots and partners for developing original products. Registering in advance makes entry on the day smooth.

What shows make up the exhibition?

The most recent edition consisted of three shows: Tokyo Cafe Show, Japan Bakery & Sweets Show and Take-out & Delivery Show. Exhibits range widely, from beverages and confectionery and baking ingredients to equipment, containers and customer acquisition systems. The lineup changes from edition to edition, so check the official website.

Can I discuss creating original products to sell at my shop?

Businesses that can plan packaging containers and original products also exhibit. You can discuss creating products for in-store retail and takeout, and proceed by prototyping in small lots to see whether they suit your shop.

What is the minimum number of bags for tea or dried fruit novelties?

Agriture's tea, dried fruit and vegetable powder can be made in small lots (from 50 bags). You can prototype small quantities matched to your shop's brand colors and concept, so they can serve as both promotional items and retail prototypes.

Summary | Using CAFERES JAPAN to Build Your Shop's Retail Line

CAFERES JAPAN is a specialist trade show that gathers the beverages, ingredients, equipment, containers and services needed by cafes, coffee shops, bakeries and takeout businesses. The most recent edition was held August 4–6, 2026 in the South Hall of Tokyo Big Sight, and the dates for the next edition in 2027 have not been announced. Beyond finalizing menus through tastings, it is also a place to turn your shop's signature items into "something to take home" and grow revenue from retail and takeout. Planning becomes easier if you start by testing coffee, tea and dried fruit novelties matched to your shop's concept in small lots, then expand into original products while watching customer reactions.

Official information: CAFERES JAPAN Official Website

Recommended reading

Commercial dried vegetables / Original vegetable novelties / Hobby Cooking Fair / Dessert, Sweets & Bakery Show (Tokyo)

Last updated: August 12, 2026