Health & nutrition– category –

"Moringa," which has drawn attention lately alongside rising health consciousness. A plant of the horseradish-tree family native to India, it's also called the "miracle tree" and "tree of life" because almost all of its parts—leaves, seeds, roots—can be used. This tree, which grows in tropical and subtropical regions, has astonishing growth...

Alongside rising health consciousness, the functional food market is expanding rapidly. At its core are the nutrient-rich raw materials called "superfoods." A superfood is a food with excellent nutritional balance that contains many kinds of beneficial components, or one in which a particular beneficial component stands out...

Dried goods are ingredients dried for long-term storage. By removing the moisture, they are characterized by concentrated umami and nutritional components. In Japanese food culture, dried goods have long held an important place. With their excellent shelf stability, the convenience of being usable easily anytime, and their distinctive flavor and texture...

Mugwort powder (yomogi powder), usable in kusa mochi, mugwort tea, and mugwort bread. Made by drying and powdering the leaves, mugwort powder’s appeal is that it can be mixed directly into dough or drinks without the trouble of rehydrating. Still, many people are unsure “how much to add” and “what uses there are”...

Moringa powder is a health food made by drying and powdering the leaves of moringa, called the "miracle tree." This plant native to India contains over 90 kinds of nutrients, with a good balance of the nutrients our bodies need—vitamin A, vitamin C, calcium, iron, amino acids, and more...

Demand for mugwort is rising markedly. Why is this Japanese herb, long beloved in Japan, now drawing so much attention? Behind it lie rising health consciousness, a reappraisal of Japanese herbs, and the discovery of new uses in the beauty and food industries. Especially since 2024...

Alongside rising health consciousness, interest in superfoods is expanding rapidly. Among them, moringa—called a "nutrient-rich tree"—contains a wide range of nutrients such as vitamin A, vitamin C, calcium, iron, and amino acids, and is drawing attention as functional foods, powder products, and green-juice-type...

When it comes to mugwort quality, what do you think is the most important factor? Many people focus on the words “domestic” and “pesticide-free,” but in fact the biggest factor determining quality is “drying technology.” No matter how fine the mugwort you grow, if nutrition and aroma are lost in the drying process,...

Fruit powder is an ingredient made by powdering fruits such as strawberry, mango, blueberry, apple, pear, yuzu, and banana. In confectionery, sweets, drinks, and nutritional foods, for formulations where fresh fruit or flesh is hard to use (dough or cream where you don't want to add moisture, products premised on heating or long-term storage...

Agriture partners with farmers around the world, promoting fair trade and sustainable agriculture. Through high-quality agricultural products, we run a fair trade business connecting producers and consumers.

野菜を毎日しっかり摂ることは大切と分かっていても、調理の手間や保存の難しさから、忙しい日々の中でつい後回しになりがちです。そんな食生活を支える食材として注目されているのが「野菜パウダー」です。野菜を粉末状にすることで、水分が抜けてかさが...

With the arrival of winter, fragrant yuzu colors the Japanese table. In hot-pot ponzu, as a scent for clear soups, as yuzu tea. Its refreshing aroma and refined tartness are deeply rooted in Japanese food culture. But when you pick one up at the supermarket, have you ever felt this question? "Whi...

Do you know the success story of Umaji Village in Kochi Prefecture? A small village with a population of fewer than 1,000 achieved annual sales of 3 billion yen with yuzu processed products. Overcoming the crisis of forestry's decline, it accomplished a miraculous revival through product development that made the most of local resources. Behind this success lay meticulous product planning...

"Yuzu," the scent of Japan that the world is watching. Did you know this yuzu is beloved worldwide? This aromatic citrus, cultivated mainly in the Shikoku region including Kochi and Tokushima Prefectures, is now establishing an international brand as "Yuzu." Along with the washoku boom, its overseas recognition...

Do you know the importance of knowing yuzu's harvest season? Yuzu is one of Japan's representative aromatic citrus fruits, and its refreshing aroma and refined tartness are indispensable to cooking. But did you know that getting the harvest timing wrong greatly diminishes its taste and aroma? In fact, yuzu has...

冬の訪れとともに、私たちの食卓を彩るゆず。 その爽やかな香りと上品な酸味は、鍋料理のポン酢や柚子茶として親しまれています。香りは主に果皮にあり、果汁とはまた違った使い方ができるのがゆずの魅力です。 本記事では、ゆずの種類や香り・風味の特徴...

Yasai Yakuzen, balancing the body with vegetables. Together with YAKUZEN TOKYO Co., Ltd., we launched the “Yasai Yakuzen” service—a way of eating that balances the body from within using “familiar vegetables” available at supermarkets. Even the vegetables we casually eat, when appropriately chosen and appropriately cooked from a yakuzen perspective...

In your busy days, do you find yourself relying on easy convenience-store food? The daily vegetable intake recommended by the Ministry of Health, Labour and Welfare is 350 g. However, the average intake of Japanese stops at about 280 g, and the reality is that many people fail to meet the needed amount. Convenience-store food especially...

The term health management has become one you hear often lately. This is not merely part of employee benefits but a way of thinking drawing attention as a corporate growth strategy. Health management refers to a management method that considers employees' health care from a management perspective and practices it strategically. In the US...

The daily vegetable intake recommended by the Ministry of Health, Labour and Welfare is 350 g. However, according to the 2023 National Health and Nutrition Survey, the average vegetable intake of Japanese is only 256.0 g (men 262.2 g, women 250.6 g). Seeing this figure, how do you feel? The recommended amount...

The vegetable intake of Japanese is in a serious situation. The daily vegetable intake recommended by the Ministry of Health, Labour and Welfare is 350 g, but the actual average intake stops at about 280 g. People in their 20s and 30s especially are about 30 g below average. There are not a few people who cannot get enough vegetables, citing busyness...

The daily vegetable intake recommended by the Ministry of Health, Labour and Welfare is 350 g, but the average intake of Japanese stops at about 280 g. Especially on busy mornings, many people feel they have no room to take in vegetables. Working vegetables into breakfast is effective for increasing the day's vegetable intake...

Have you heard the phrase "let's eat 350 g of vegetables a day"? This figure is the target value set by the Ministry of Health, Labour and Welfare in its health-building indicator 'Health Japan 21.' But even told 350 g, it's hard to picture how much that actually is. In fact, the vegetables of Japanese...

When hay fever season comes, days of being troubled by sneezing, runny nose, and itchy eyes begin. Many people may feel, here comes the tough season again this year. In fact, it has been pointed out that your diet, especially your vegetable intake, may be affecting hay fever symptoms...

Are you troubled by constipation? Its cause may unexpectedly be "vegetable shortfall." The daily vegetable intake recommended by the Ministry of Health, Labour and Welfare is 350 g, but the average intake of Japanese stops at about 280 g. This 70 g gap may be hindering your bowel movements. Vegetable shortfall...

Have you felt somehow under the weather lately? The daily vegetable intake recommended by the Ministry of Health, Labour and Welfare is 350 g. However, according to the 2023 National Health and Nutrition Survey, the average vegetable intake of Japanese stops at about 256 g. The vegetable-intake situation of people in their 20s is especially serious, with men...

The reality of modern Japan, where vegetable shortfall is worsening. Are you getting enough vegetables in your daily meals? In fact, the average vegetable intake of Japanese stops at about 256 g, about 94 g short of the 350 g a day recommended by the Ministry of Health, Labour and Welfare. Especially among the younger generations in their 20s to 40s, this vegetable shortfall is worsening further...

When you hear "foods high in fiber," you tend to picture vegetables, but in fact it spans a wide range — beans, seaweed, mushrooms, grains, potatoes, even fruit. Fiber, which tends to fall short in daily meals, can be increased without strain once you know it by category. In this article, foods high in fiber...

The daily vegetable intake recommended by the Ministry of Health, Labour and Welfare is 350 g. But in reality, the average intake of Japanese stops at about 280 g. From their 40s on especially, vegetable intake tends to decrease further due to work busyness and lifestyle changes. This 70 g gap can, for your health...