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What are Shinshu’s heirloom vegetables? Features, season, and ways to eat 54 main items out of the 79 certified explained

The heirloom vegetables of Shinshu (Nagano Prefecture) are a group of native varieties handed down within the elevation differences created by mountainous terrain—the Japanese Alps (Northern, Central, Southern), the Yatsugatake range, the Shiga Highlands, and the Kiso Valley.The Japan Traditional Vegetable Promotion Associationand Nagano Prefecture's "Shinshu Heirloom Vegetable Certification System" have selected 85 items, including nationally famous items such as nozawana, nezumi daikon, Matsumoto ippon negi, teiza nasu, botagosho, and Togakushi daikon.

In this article, we organize 54 major items among Shinshu's 85 heirloom vegetables by category and explain 7 representative items in detail. We introduce native varieties that support Shinshu's food culture—Nozawaonsen Village, the birthplace of nozawana; the representative pungent daikon "nezumi daikon" (Sakaki Town); northern-Shinano vegetables such as Sakai-imo and Tokiwa gobo; and the giant eggplant of Tenryu Village, "teiza nasu."

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The definition of "heirloom vegetable" and the scope of this article

There is no nationwide unified definition for "heirloom vegetable," and the criteria differ by certifying body. To help you understand this article's content accurately, we organize the criteria of major certifying bodies.

Certifying bodyMain criteria
Kyoto Prefecture "Kyoto Heirloom Vegetables"Cultivated in Kyoto from before the Meiji era and unique to Kyoto
Osaka Prefecture "Naniwa Heirloom Vegetables"Cultivated within Osaka Prefecture from roughly 100 or more years ago
Nara Prefecture "Yamato Heirloom Vegetables"Items whose production in Nara Prefecture is confirmed from before the war
Akita Prefecture "Akita Heirloom Vegetables"Cultivated within the prefecture from before the Showa 30s
Yamagata Prefecture "Yamagata Heirloom Vegetables"Cultivated within the prefecture from before Showa 20
Nagano Prefecture "Shinshu Heirloom Vegetable Certification System"Three items—provenance, food culture, and variety characteristics—with provenance being cultivation from before the Showo 30s

Nagano Prefecture has its own "Shinshu Heirloom Vegetable Certification System," selecting 85 items. Of these, 56 items are certified as "heritage-site cultivation," carried on in their place of origin, with 51 producer groups certified. In this article, based on Nagano Prefecture's official "Shinshu Heirloom Vegetables" encyclopedia and information from the Japan Traditional Vegetable Promotion Association, we organize 54 major items and explain 7 representative items in detail.

What are Shinshu's heirloom vegetables? Native varieties raised by mountains, basins, and highlands

Although Nagano Prefecture is a landlocked inland prefecture without a sea, it is surrounded by the Northern Alps, Central Alps, Southern Alps, Yatsugatake, the Shiga Highlands, and the Kiso Mountains, and has topographic diversity—the Zenkoji Plain, Matsumoto Basin, Ina Basin, Saku Basin, and Kiso Valley. Because the elevation differences are large and heavy-snow zones and cold-highland areas coexist, the lineages of native vegetables are also wide-ranging.

The 10 regions and item distribution

RegionRepresentative itemsRegional characteristics
Hokushin (Nozawaonsen, Iiyama, Nakano)Nozawana, Sakai-imo, Tokiwa gobo, botankosho, shishikoshoThe heavy-snow zone of the Shiga Highlands and the northern-Shinano mountains
Nagano (Nagano City, Suzaka, Chikuma, Sakaki, Obuse, Shinano Town)Nezumi daikon, Togakushi daikon, Matsushiro ippon negi, Obuse marunasu, botagosho, Murayama wase gobo, Kurohime mochi morokoshi, Numame shirouri, Hacchō kyuri, Uwadaira daikon, Haibara pungent daikonThe Zenkoji Plain and the highlands of Togakushi and Shinano Town
Matsumoto (Matsumoto City, Yamagata Village, Azumino, Shiojiri)Matsumoto ippon negi, Maki daikon, Inekoki-na, Bandokoro kyuri, Habuchi kiuri, Hodaira kabu, Hotaka ingenThe Matsumoto Basin and the gateway to Kamikochi
Kiso (Kiso Town, Agematsu Town, Otaki Village, Kiso Village, Nagiso Town)Kaida kabu, Yoshino kabu, Ashijima kabu, Otaki kabu, Hosojima kabu, Mitake Kurose kabu, AkatatsuThe mountainous areas of the Kiso Valley
Minamishinshu (Ina, Iida, Shimoina)Teiza nasu, Suzugasawa nasu, Shigeko nasu, Oyada pungent daikon, Akane daikon, Seinaiji kyuri, Seinaiji kabocha, Shimoguri-imo, Seinaiji ki-imo, Gensuke kabuna, Shimojo ninniku, Akaishi beni ninniku, Chiyo negi, Oshika togarashi, Suzugasawa uriThe mountain villages of the Southern Alps and the Tenryu River basin
Kamiina (Ina City)Habiro-naThe eastern foot of the Central Alps
Suwa (Suwa City, Okaya, Chino)Itokaya kabocha, Uwano daikonThe highlands around Lake Suwa
Saku (Komoro, Saku)Saku kota kyuri, Sora nanban, Hishi no nanbanThe Saku Basin and the foot of Mount Asama
Ueda (Ueda City)Yamaguchi daikonThe basin in the upper reaches of the Chikuma River
Northern Alps (Ikeda Town)Uchikama yugaoThe eastern foot of the Northern Alps

Minamishinshu and the Nagano region have many items by count, and the Kiso region shows a composition specialized in "turnip types." With Hokushin featuring leafy and root vegetables characteristic of a heavy-snow zone, and Matsumoto featuring basin-type vegetables, the clear division of item composition by region is a feature of Shinshu.

Historical background—nationally famous native varieties such as nozawana and nezumi daikon

  • Nozawana — synonymous with the pickling greens cultivated in Nozawaonsen Village. Known for the tradition that during the Horeki era (18th century), the head priest of Kenmeiji Temple brought back seeds of Osaka's Tennoji turnip while studying in Kyoto
  • Nezumi daikon — the pungent daikon of Sakaki Town and Chikuma City. Characterized by a shape whose root tip extends like a mouse's tail and by intense pungency, it has supported the food culture of Shinshu soba as a condiment since the Edo period
  • Matsumoto ippon negi — a native negi of Matsumoto City and Yamagata Village that develops a melting sweetness when heated
  • Teiza nasu — a large eggplant cultivated in the Kanbara district of Tenryu Village. It grows to 25 cm long and over 400 g in weight, and is said to have begun cultivation when a local, Kyūkichi Taizawa, obtained it from a seed and seedling shop around Meiji 20
  • Botagosho — a native chili pepper of Shinano Town. Its appearance resembles a bell pepper, but it has a distinctive flavor where heat and sweetness coexist

Shinshu's heirloom vegetables coexist as items that spread nationwide, like nozawana, and items that support regional food culture limited to their growing region, like nezumi daikon and teiza nasu. The wide item composition spanning 10 regions within the prefecture is known for its large number of items even among prefectural independent certification systems.

A list of Shinshu's 54 major heirloom vegetables and a seasonal calendar

Among the 85 items certified under the Shinshu Heirloom Vegetable Certification System, this article organizes the 54 major items with well-established public information, by category. From eggplant, chili pepper, daikon, turnip, and cucumber to leafy greens, a diverse set of categories born of the regions and climate is assembled.

Eggplant types / chili pepper types

ItemCategoryGrowing regionSeason
Shigeko nasuEggplantTakagi VillageEarly July–late October
Obuse marunasuEggplant (round)Obuse TownJuly–September
Suzugasawa nasuEggplantAnan TownJuly–September
Teiza nasuEggplant (large)Tenryu VillageMid-July–late October
BotagoshoChili pepperShinano TownMid-July–late October
ShishikoshoChili pepperSakae VillageMid-July–late October
Oshika togarashiChili pepperOshika VillageSummer–autumn
BotankoshoChili pepperNagano City, Nakano City NagaeMid-July–late October
Sora nanbanChili pepperKomoro CityEarly July–late October
Hishi no nanbanChili pepperKomoro CityMid-July–late October

Daikon types / turnip types

ItemCategoryGrowing regionSeason
Uwadaira daikonDaikonChikuma City MoriSeptember
Haibara pungent daikonPungent daikonNagano City Shinko-machiMid-October–mid-November
Maesaka daikonDaikonYamanouchi TownMid-October–mid-November
Maki daikonDaikonAzumino City HotakaEarly November–early December
Yamaguchi daikonDaikonUeda CityEarly–mid November
Akane daikonDaikon (red-core)Achi Village SeinaijiMid-June–mid-July, mid-October–mid-November
Togakushi daikonPungent daikonNagano City TogakushiMid-October–mid-November
Nezumi daikonPungent daikonSakaki Town, Chikuma CityLate October–November
Oyada pungent daikonPungent daikonShimojo VillageSeptember–December
Uwano daikonDaikonSuwa CityEarly–mid November
Yoshino kabuTurnipAgematsu TownNovember–March
Kaida kabuTurnipKiso Town Kaida HighlandsMid-October–mid-November
Ashijima kabuTurnipAgematsu TownNovember–March
Otaki kabuTurnipOtaki VillageMid-October–mid-November
Hosojima kabuTurnipKiso VillageMid-October–mid-November
Hodaira kabuTurnipMatsumoto City NagawaMid-October–mid-November
Mitake Kurose kabuTurnipKiso Town MitakeMid-October–mid-November

Cucumber types / gourd types / squash

ItemCategoryGrowing regionSeason
Habuchi kiuriCucumberShiojiri City NiekawaEarly July–September
Numame shirouriGourd (uri)Suzaka City NumameJuly–August
Saku kota kyuriCucumberSaku CityEarly July–late October
Seinaiji kyuriCucumberAchi Village SeinaijiMid-July–late August
Hacchō kyuriCucumberSuzaka CityLate June–September
Bandokoro kyuriCucumberMatsumoto City AzumiAugust
Uchikama yugaoYugao (bottle gourd)Ikeda Town AizomeMid-July–end of September
Suzugasawa uriGourd (uri)Anan TownJuly–September
Itokaya kabochaSquashSuwa regionEarly September–late November
Seinaiji kabochaSquashAchi Village SeinaijiMid-August–late September

Potato types / bean types / root vegetables / grains

ItemCategoryGrowing regionSeason
Shimoguri-imoPotatoIida City KamimuraLate July–mid-August
Seinaiji ki-imoPotatoAchi Village SeinaijiMid–late July
Sakai-imoTaroIiyama City KijimaEarly September–mid-November
Tokiwa goboBurdockIiyama CityOctober
Murayama wase goboBurdockSuzaka CityMid-August–late November
AkatatsuBean typeNagiso TownMid-October
Hotaka ingenCommon beanAzumino City HotakaLate June–early November
Kurohime mochi morokoshiCornShinano TownEarly August–late September

Leafy greens / negi types / garlic

ItemCategoryGrowing regionSeason
Matsushiro ippon negiNegiNagano City Matsushiro-machiNovember–December
Matsumoto ippon negiNegiMatsumoto City, Yamagata VillageMid-October–early February of the following year
Chiyo negiNegiIida CityLate September–mid-January of the following year
Shimojo ninnikuGarlicShimojo VillageJuly–September
Akaishi beni ninnikuGarlicTakagi VillageJuly–November
Gensuke kabunaLeafy green (kabuna)Iida, ShimoinaMid-October–mid-December
Inekoki-naLeafy green (pickling greens)Matsumoto City AzumiMid-November
NozawanaLeafy green (kabuna)Nozawaonsen VillageMid-June–September, late October–late November
Habiro-naLeafy greenIna City NishiminowaMid-October–mid-November

A product catalog that shows around 100 items we handle

Agriture, flexibly handling everything from small lots to large lots

乾燥野菜
  • Available from small lots of 100 g
  • We handle heirloom vegetables from across Japan
  • Dried fruit and herbs also supported

The features and ways to eat 7 representative Shinshu heirloom vegetables

From among the 85 items, we selected 7 representative items based on name recognition, distribution volume, and influence on food culture.

Nozawana — synonymous with nationally famous pickling greens

SeasonLate October–late November (harvest); processed products year-round
Growing regionNozawaonsen Village, Shimotakai District
Well-suited dishesNozawana pickles, stir-fries, oyaki, soba accompaniment

Nozawana is a large leafy green originating in Nozawaonsen Village and a native leafy green of Shinshu with nationwide name recognition. According to legend, during the Horeki era (18th century), the head priest of Kenmeiji Temple in Nozawaonsen Village brought back seeds of Osaka's Tennoji turnip while studying in Kyoto, and it adapted to the climate of northern Shinano and developed as a leafy green. On the other hand, there is also research finding that a direct lineage relationship with the Tennoji turnip cannot be confirmed by genetic analysis, and investigation is proceeding on both the origin story and the variety characteristics.

The salt-pickled "nozawana pickles" are a standard Shinshu souvenir, letting you enjoy a crisp bite and umami from fermentation. It is also standard in Nagano's oyaki (with stir-fried nozawana as a filling) and as a soba accompaniment, an ingredient indispensable to Shinshu cuisine.

Nezumi daikon — the pungent condiment of Shinshu soba

SeasonLate October–November
Growing regionSakaki Town, Chikuma City
Well-suited dishesOshibori udon, grated daikon, pickles, condiment

Nezumi daikon is a pungent daikon with intense heat and a distinctive shape whose root tip extends thin like a mouse's tail. Grown in the sandy loam along the Chikuma River in Sakaki Town and Chikuma City, when grated it produces a pungency strong enough to bring tears.

The representative way to eat it is "oshibori udon," a local dish of Sakaki Town in which you dip udon into a dipping broth made by dissolving miso into the pressed juice of nezumi daikon, savoring the heat and sweetness. During the harvest season of late October–November, fresh nezumi daikon lines up at Michi-no-Eki Sakaki, and during the season it is distributed mainly locally.

Matsumoto ippon negi — a native negi that is sweet when heated

SeasonMid-October–early February of the following year
Growing regionMatsumoto City, Yamagata Village, Higashichikuma District
Well-suited dishesHot pot, sukiyaki, grilled negi, soups

Matsumoto ippon negi is a native negi with a thick white stalk handed down in the Matsumoto Basin. Through a distinctive cultivation method called "bent planting," in which negi planted once is pulled out in summer, laid down, and replanted, the white stalk grows bent and tender.

Because it develops a distinctive strong sweetness when heated, its qualities stand out in hot pot, sukiyaki, and grilled negi. It lines up at JA direct-sales outlets in Matsumoto and Yamagata Village in winter, and is also shipped nationwide via hometown tax outside Nagano Prefecture.

Teiza nasu — the large eggplant of Tenryu Village

SeasonMid-July–late October
Growing regionTenryu Village, Shimoina District
Well-suited dishesDengaku, grilled eggplant, agebitashi, stir-fries

Teiza nasu is a large eggplant cultivated in the Kanbara district of Tenryu Village in Minamishinshu; according to Nagano Prefecture's official materials, it is 25 cm long and over 400 g in weight, with large ones reaching over 30 cm long and over 1 kg in weight. Around Meiji 20, a local, Kyūkichi Taizawa, obtained it from a seed and seedling shop and began cultivation, and Tenryu Village's warm climate and sloped-terrain soil have raised it. Its skin is thin and its flesh tender, becoming a melting texture when heated.

Made into dengaku or grilled eggplant, its enormous size makes a hearty dish, and its flesh's tenderness stands out in agebitashi too. It lines up at Tenryu Village and nearby direct-sales outlets only in summer–autumn, and its visual impact makes it popular with tourists too.

Botagosho — the bell-pepper-shaped chili pepper of Shinano Town

SeasonMid-July–late October
Growing regionShinano Town, Kamiminochi District
Well-suited dishesMiso stir-fry, stuffed with meat, grilled and marinated, soy-sauce pickle

Botagosho is a native chili pepper of a shape resembling a bell pepper, cultivated in Shinano Town. The flesh portion has bell-pepper-like sweetness and texture, but there is intense heat around the seeds, and individual variation is also large. In Shinshu it is a representative native chili pepper alongside the "botankosho" of Nakano City Nagae.

Removing the seeds restrains the heat, and its flesh's sweetness comes alive in stuffed-with-meat, grilled-and-marinated, and miso-stir-fry dishes. The spicy miso stir-fry using the seeds and all is a local standard dish, obtainable at Shinano Town's direct-sales outlets and roadside stations only in summer–autumn.

Togakushi daikon — the pungent condiment of Togakushi soba

SeasonMid-October–mid-November
Growing regionNagano City Togakushi
Well-suited dishesCondiment for Togakushi soba, grated daikon, simmered dishes

Togakushi daikon is a pungent daikon cultivated in the Togakushi district of Nagano City (a highland at around 1,000 m elevation). Though not as intense as nezumi daikon, it has a good balance of aroma and moderate pungency and has long been prized as the grated daikon served with Togakushi soba.

It is incorporated into the tourist route of Togakushi Shrine worship and Togakushi soba, and in the autumn season the soba restaurants of the Togakushi district serve grated daikon of this variety. It is an all-purpose pungent daikon whose dense flesh comes alive even in simmered dishes.

Obuse marunasu — the round eggplant of Obuse Town

SeasonJuly–September
Growing regionObuse Town, Kamitakai District
Well-suited dishesSimmered dishes, oyaki, dengaku, pickles

Obuse marunasu is a native round eggplant of Obuse Town, known for chestnuts and Hokusai. Palm-sized and spherical with dense flesh, it holds its shape even when simmered, and is used as an ingredient in Obuse's local dish "nasu no oyaki."

Obuse Town is famous as a tourist destination, and this round eggplant can also be enjoyed at summer direct-sales outlets and local-cuisine restaurants. It is one of the representative items in the round-eggplant category among Nagano-produced eggplants, and is sometimes discussed alongside Kyoto's Kamo nasu.

How to purchase Shinshu heirloom vegetables and tips for storage

Shinshu's heirloom vegetables are mainly obtained via growing-region JA direct-sales outlets, roadside stations, hometown tax, and processed-product mail order. Items such as nozawana pickles, Matsumoto ippon negi, nezumi daikon, and teiza nasu are sometimes also handled at antenna shops and product fairs in the Tokyo metropolitan area.

In-prefecture direct-sales outlets / roadside stations

ItemMain sourcesTiming
NozawanaNozawaonsen Village direct-sales outlets / roadside stationsOctober–November (pickles year-round)
Nezumi daikonJA direct-sales outlets in Sakaki Town and Chikuma CityLate October–November
Matsumoto ippon negiMatsumoto / Yamagata Village JA direct-sales outletsOctober–February of the following year
Teiza nasuDirect-sales outlets within Tenryu VillageJuly–October
BotagoshoMichi-no-Eki Shinano, direct-sales outlets within Shinano TownJuly–October
Togakushi daikonDirect-sales outlets in Togakushi, Nagano CityOctober–November
Obuse marunasuDirect-sales outlets within Obuse TownJuly–September

Mail order / hometown tax to outside the prefecture

  • Nozawana pickles — distributed year-round in Nozawaonsen Village and at product fairs and mail order nationwide
  • Nezumi daikon — shipped in November only as a Sakaki Town hometown tax return gift
  • Matsumoto ippon negi — shipped in winter as a Matsumoto City hometown tax return gift
  • Teiza nasu — summer only as a Tenryu Village hometown tax return gift
  • Processed products — nozawana oyaki, nezumi daikon grated, botagosho miso, and the like are distributed year-round

Storage methods by item

ItemShort-term storageLong-term storage
NozawanaMoisten and keep 3 days in the vegetable compartmentA few months as nozawana pickles
Nezumi daikonWrap in newspaper and keep 1 week in the vegetable compartmentKiriboshi (dried strips) / freeze (2 weeks)
Matsumoto ippon negiWrap in newspaper and keep 1 week in the vegetable compartmentChop and freeze (1 month)
Teiza nasuWrap in newspaper and keep 3–5 days in the vegetable compartmentAs agebitashi, 3 days chilled, 1 month frozen
BotagoshoIn a poly bag, 5 days in the vegetable compartment1 month or more as a miso pickle
Togakushi daikonWrap in newspaper and keep 1 week in the vegetable compartmentKiriboshi (dried strips) / freeze (2 weeks)
Obuse marunasuWrap in newspaper and keep 3–5 days in the vegetable compartment2 weeks as pickles

A product catalog that shows around 100 items we handle

Agriture, flexibly handling everything from small lots to large lots

乾燥野菜
  • Available from small lots of 100 g
  • We handle heirloom vegetables from across Japan
  • Dried fruit and herbs also supported

Initiatives to protect Shinshu's heirloom vegetables

To maintain the 85 native varieties, activities in which Nagano Prefecture, JA Nagano, the various municipalities, and producer groups collaborate are advancing.

The Shinshu Heirloom Vegetable Certification System and heritage-site cultivation certification

EffortsDetails
Shinshu Heirloom Vegetable Certification SystemCertifies items meeting three criteria—provenance, food culture, and variety characteristics—with provenance being items cultivated from before the Showa 30s. 85 items selected
Heritage-site cultivation certificationOfficially certifies, for 56 of the 85 items, cultivation carried on in the place of origin. 51 producer groups have obtained certification
Oishii Shinshu Food official websiteAn information platform operated by the prefecture. Posts details for each certified item
Regional brandingJA and municipalities actively promote nozawana, nezumi daikon, Matsumoto ippon negi, teiza nasu, and the like

Nagano Prefecture's "Shinshu Heirloom Vegetable Certification System" is large in scale even among the nation's prefectural independent certification systems, and its certification criteria are clear. By combining heritage-site cultivation certification, it builds a mechanism to protect native varieties on both the growing-region and variety fronts.

FAQ

How many items are there among Shinshu's heirloom vegetables?

Nagano Prefecture's "Shinshu Heirloom Vegetable Certification System" has selected 85 items, of which 56 items have received "heritage-site cultivation certification" (51 groups). The certification criteria are three items—"provenance (before the Showa 30s), food culture, and variety characteristics"—and it is a system with many items even among prefectural independent certification systems.

Is nozawana really descended from Osaka's Tennoji turnip?

By tradition, during the Horeki era (18th century), the head priest of Kenmeiji Temple in Nozawaonsen Village brought back seeds of the Tennoji turnip of Osaka (present-day Osaka) while studying in Kyoto, and it adapted to the climate of northern Shinano and developed as a leafy green. Genetic analysis includes research finding that a lineage relationship with the Tennoji turnip cannot be confirmed, and debate continues, but nozawana has become established as a leafy green long cultivated in northern Shinshu, and nozawana pickles have become a standard Shinshu souvenir.

Why is nezumi daikon so pungent?

Nezumi daikon contains more pungent components (isothiocyanates) than ordinary daikon, and the pungency concentrates in the thin, mouse's-tail-like part at the root tip. The sandy loam along the Chikuma River and the temperature swings of Sakaki Town and Chikuma City draw out this characteristic. "Oshibori udon," in which you eat udon with a dipping broth made by dissolving miso and the like into the grated juice, is a local dish of Sakaki Town, and during the season of late October–November, fresh daikon lines up at Sakaki Town's JA direct-sales outlets.

What is the difference between Matsumoto ippon negi and Shimonita negi?

Both are single-stalk negi that develop strong sweetness when heated, but their growing regions and cultivation methods differ. Matsumoto ippon negi is a thick-white-stalk negi raised in Matsumoto City and Yamagata Village by "bent planting," pulled out and laid down in summer and replanted. Shimonita negi is a native variety of Shimonita Town, Gunma Prefecture, with a thick, short shape called "lord's negi." Both suit hot pot and sukiyaki, but the region, cultivation method, and shape are each distinct.

What is the difference between the size of teiza nasu and ordinary eggplant?

Teiza nasu is a large eggplant said in Nagano Prefecture's official materials to be 25 cm long and over 400 g in weight, with large ones exceeding 30 cm long and 1 kg in weight. It is a variety clearly larger than the typical senryo nasu (around 15 cm long). It is a native variety cultivated since around Meiji 20 in the Kanbara district of Tenryu Village, Shimoina District, with thin skin and tender flesh that becomes a melting texture when heated. Made into dengaku or grilled eggplant, it makes a dish where the size stands out, obtainable at Tenryu Village and nearby direct-sales outlets in summer–autumn.

Other regional specialty varieties

This article organized 54 major items in detail, but the Shinshu Heirloom Vegetable Certification System has selected 85 items. The following are items not covered in the main text, among those with limited distribution information.

ItemCategoryNotes
About 31 items among the 85 certified items not featured in this articleVariousDetails can be confirmed in the "Shinshu Heirloom Vegetables" encyclopedia on Nagano Prefecture's "Oishii Shinshu Food" official website

Summary

Shinshu (Nagano Prefecture)'s 85 heirloom vegetables have been handed down across 10 regions within mountainous terrain such as the Japanese Alps, Yatsugatake, the Shiga Highlands, and the Kiso Valley. As a prefecture-specific certification system, it has one of the largest numbers of items in the nation. Nationally famous items are assembled—nozawana, nezumi daikon, Matsumoto ippon negi, teiza nasu, botagosho, Togakushi daikon, Obuse marunasu, and more.

In summer, eggplant and chili pepper types; in autumn, turnip and daikon types; and from winter to early spring, leafy greens and negi types—Shinshu's native varieties line up through all four seasons. Through roadside stations, hometown tax, and antenna shops, you can bring the native varieties raised by the mountainous prefecture of Shinshu to your home table.

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    小島 怜のアバター Rei Kojima Agriture CEO

    CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.

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