Improve your company’s image! New promotional novelties that stand out with dried vegetables

For seasonal greetings and gifts of gratitude, colorful, healthyDried vegetablesgifts are drawing attention. Keeping well and easy to enjoy at the recipient's own timing, dried vegetables are a practical gift that looks vivid and brightens the table.

What you will learn from this article

• Novelty-market trends and the shift to eco-conscious novelties
• Uses of dried-vegetable novelties by scene
• Concrete product variations and combination examples
• The 5-step flow from planning to delivery, plus lot and lead time
• Affinity with SDGs and food-loss reduction

Novelty-market trends and the potential of dried vegetables

The shift to eco-conscious novelties

The novelties companies hand out are shifting from traditional stationery and plastic goods—ballpoint pens, clear folders—to eco-conscious products. As corporate SDGs declarations and sustainability reports become common, novelties too are increasingly expected to be “low-environmental-impact materials” and “products that help cut food loss.”

Dried-vegetable novelties fit this market shift perfectly. Made from non-standard vegetables and trimmings, dried-vegetable novelties directly contribute to food-loss reduction, aligning with SDG 12, “Responsible Consumption and Production.”

The strengths of food novelties

文房具やグッズと異なり、食品ノベルティには「もらって嬉しい」「実際に使える」「家族で楽しめる」という強みがあります。乾燥野菜のノベルティは、保存期間が長く常温保管が可能なため、受け取った方が好きなタイミングで使えるのも利点です。野菜を使ったノベルティの企画例は、野菜ノベルティの企画ガイド.

They're especially well received by health-conscious businesspeople and homemakers, and pair well with corporate messages of “health-focused management” and “wellness promotion.”

Proposals by use scene

Handouts at trade shows and business meetings

As a novelty to hand booth visitors at a trade show, small portion packs of dried vegetables have talk-worthy appeal. Because they stand apart from typical novelties, you can also expect a draw to your booth.

Recommended products:vegetable soup kit (one serving of dried vegetables + soup base), small bags of vegetable chips

Key point:Adding a mount or packaging sleeve with the company logo also boosts brand recognition.

Anniversary and founding commemorations

A use where you give employees and business partners a fine dried-vegetable gift set as a company anniversary gift. Original packaging with a message like “10th Anniversary” or “50 Years of Gratitude” creates a sense of the special.

Recommended products:A domestic dried-vegetable assortment set, or bottled dried vegetables with an original label

Shareholders' meetings and IR-related events

More companies are adopting eco-conscious novelties as shareholders'-meeting souvenirs. Dried vegetables are light and compact, easy to carry home, and a healthy food that even elderly shareholders appreciate.

Recommended products:A miso-soup kit (dried vegetables + freeze-dried miso), or a dried-vegetable ochazuke set

Mid-year gifts, year-end gifts, and seasonal greetings

As a seasonal greeting to business partners, a dried-vegetable gift set is a present that conveys care for their health. You can customize to the scene—an auspicious set combining red-and-white dried vegetables, or a set gathering seasonal vegetables.

Recommended products:A seasonal dried-vegetable assortment set, or a Kyoto-vegetable dried-vegetable gift box

Internal events and employee benefits

There's also a way to use dried vegetables as a health-focused-management measure for employees. Prizes at internal events, gifts during a health week, distributing vegetable sets as part of employee benefits—these can spark a rise in employees' health awareness.

Recommended products:A “vegetable-shortage fix kit” (5 kinds of dried vegetables + recipe card), or a powdered-vegetable smoothie set

We have materials available to help you understand vegetable-based novelties

• SDGs-friendly products using non-standard vegetables
• Delivery possible in as short as two weeks
• Small-lot support from 50 pouches

Download the materials here

Product variations of dried-vegetable novelties

Vegetable soup kit

A one-serving kit pairing dried vegetables with a soup base. Just add hot water and a veggie-packed soup is ready, so it's appreciated by busy businesspeople. Combining several kinds of dried vegetables—cabbage, carrot, spinach—makes for a dish that's balanced in both color and nutrition.

Vegetable powder set

A set of powders made by grinding dried vegetables. Usable for a wide range—smoothies, yogurt, baking, baby food, kneading into bread dough—so it's especially popular with cooking enthusiasts and the child-rearing generation.Spinach powderCarrot powder, pumpkin powder, purple-sweet-potato powder, and other beautifully colored lineups are popular. For details on the powder type, see thevegetable powder page.

Ochazuke and furikake set

A set packaged as furikake made from finely chopped dried vegetables, or as an ochazuke mix. Rooted in Japanese food culture, it's accepted without hesitation even by older recipients. Dried radish leaf, komatsuna, and shiso are especially popular.

Colorful vegetable chips

Chips you can eat snack-style with the dried vegetables as-is. The colorful look—red tomato, purple sweet potato, green spinach, orange carrot—is Instagram-worthy. As a health-conscious snack, it appeals to younger people too. Individually wrapped, they're easy to hand out, ideal as a give-away novelty at trade shows.

The flow of implementation (5 steps)

Step 1: Planning / interview

First, we hear out the novelty's purpose, distribution scene, target, budget, and quantity. We propose the best product and makeup to match your brand image and the message you want to convey.

Step 2: Sample creation / tasting

Based on the proposal, we create a sample for you to actually taste. We confirm the taste, texture, look, and packaging size, and adjust as needed.

Step 3: Design / packaging production

We produce original packaging reflecting your company logo, message, and colors. Designs suited to the use are possible—mounts, sleeves, stickers, noshi wrapping. The packaging material, too, can be chosen to fit your image—paper, kraft paper, clear bags, and more.

Step 4: Manufacturing / inspection

After the design is finalized, we manufacture, package, and inspect the dried vegetables. Because production is at our own HACCP-compliant Kyoto plant, quality control gives peace of mind.

Step 5: Delivery

We deliver to the specified location. We support nationwide shipping, and direct delivery to event venues is possible.

Minimum lot: from 100 bagsYes, we can. We flexibly handle small-scale events and trial adoption.

Lead time:From the start of planning to delivery, the guide is about 6–10 weeks. We recommend consulting on a schedule with some margin.

Packaging customization:We support printing of company logos, event names, and messages. Customization with original stickers or sleeves is possible even for small lots.

Colorful dried vegetables for a special feel matched to the giving scene

Dried-vegetable gifts that convey feelings through color

Drawing on the vivid colors vegetables carry, dried vegetables can be given like a bouquet of flowers. Red and pink dried tomato and radish express gratitude; green spinach and Fushimi pepper carry wishes for health. Combining red-and-white dried vegetables also suits auspicious scenes such as weddings and housewarmings.

The added value of the Kyoto-vegetable brand

Agriture's dried vegetables are manufactured in Kyoto, and we also offer a product lineup using Kyoto vegetables. The “Kyoto” brand adds refinement and a special feel to a gift. Novelties using vegetables unique to Kyoto—Kyoto'sFushimi togarashi・Kujo green onion・Shogoin daikonand others—are effective for differentiation from competitors.

Affinity with SDGs and food-loss reduction

Show off your SDGs efforts through novelties

Dried-vegetable novelties also work as a tool to “make visible” a company's SDGs activity. Because non-standard vegetables that can't be shipped and trimmings from processing can be used in making dried vegetables, they contribute directly to food-loss reduction.

Adding a message to the novelty packaging—like “This novelty uses non-standard vegetables” or “A product that helps cut food loss”—lets you convey your company's environmental efforts to the recipient.

Related SDG targets

• Goal 2 "Zero Hunger": effective use of food resources by reducing food waste
• Goal 12 "Responsible Consumption and Production": food-loss reduction through the use of non-standard vegetables
• Goal 13 "Climate Action": reducing CO2 emissions associated with food disposal
• SDG 15, “Life on Land”: reducing environmental burden through the effective use of agricultural produce

Through novelties, you can build up a track record usable in your sustainability report and CSR report. Adding SDG-related icons to the novelty mount or leaflet also creates an awareness-raising effect for the recipient.

We have materials available to help you understand vegetable-based novelties

• SDGs-friendly products using non-standard vegetables
• Delivery possible in as short as two weeks
• Small-lot support from 50 pouches

Download the materials here

Summary

Dried-vegetable novelties are a new option combining “health,” “environmental consideration,” and “talk-worthiness”—qualities traditional promotional items don't have. Usable across a wide range of scenes—trade shows, anniversaries, shareholders' meetings, seasonal gifts, internal events—they realize both a lift in corporate brand image and an appeal of SDGs efforts at once.

We can handle from a minimum lot of 100 bags and flexibly support original packaging design. We take consultations from the planning stage, so please feel free to get in touch first.

For details on dried-vegetable novelties, see thenovelty introduction page.OEM / contract processing servicesalso supports the manufacture of original products.Commercial dried vegetablesandProduct lineup、Sustainable initiatives、Vegetable powder.

FAQ

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