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CEO Kojima was interviewed on J-WAVE, which features John Kabira

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J-WAVE Media Radio
Rei Kojima
Summary of this article
Agriture representative Kojima was interviewed on J-WAVE, where John Kabira appears. Taking note of the activities of "OYAOYA," an upcycle brand launched in Kyoto, Kojima talks about the effort to upcycle out-of-spec vegetables into dried vegetables and the spark that gave rise to the idea.
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Taking note of the activities of "OYAOYA," an upcycle brand launched in Kyoto

This morning, we take note of the activities of "OYAOYA," an upcycle brand launched in Kyoto. "Upcycling" reborns what already exists into something better. At OYAOYA, out-of-spec vegetables that don't reach the market because they "look bad"—grown too large, misshapen, blemished…—are upcycled into "dried vegetables," where looks don't matter.

We asked OYAOYA representative Rei Kojima about the current state of out-of-spec vegetables and the spark that gave rise to this idea.

Featured on:https://www.j-wave.co.jp/original/tokyounited/archives/eyesonthe_future/2022/01/28-081514.html

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小島 怜's avatar Rei Kojima Agriture CEO

CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.

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