Phytorich
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What is Phyto-Rich?
PhytoRich isTakii & Company, Limitedthe name of the "delicious, healthy vegetables rich in functional compounds" series developed bydelicious, healthy vegetables rich in functional compoundsseries, referring to vegetables bred to be rich in specific functional compounds (Phytochemical). Rich in compounds such as anthocyanin, lycopene, carotene, and GABA, they are drawing attention as interest in health rises.
In the industry, PhytoRich vegetables are adopted as ingredients for OEM products and, thanks to their vivid appearance, are favored in the foodservice and ready-meal sectors as well.
Features and background of PhytoRich
Under the tagline "vegetables that are good for a reason," the PhytoRich series has the following features:
A clear aim of enhancing functional compounds: each vegetable clearly states the compound it is rich in (for example, the anthocyanin-rich mizuna "Benihoushi" or lycopene-rich tomatoes), so the selling point is unmistakable.
Thoughtful cultivation: because they can be grown with the same farming methods as ordinary vegetables, productivity and stable supply go hand in hand.
A good fit with food-loss reduction: off-spec produce can also be used through drying and other processing, so they suitSDGsas well.
On trend: health consciousness, foods with function claims, and eye-catching looks make them a strong match for current market needs.
For these reasons, they are being adopted in a wide range of settings, from school lunches to fine dining.
How Agriture puts PhytoRich to use
At Agriture, we develop dried vegetables and powder ingredients made with Takii Seed's PhytoRich series and handle OEM production. Key examples include:
Benihoshi mizuna: drying deepens the anthocyanin color in the red stems, adding a pop of color to dishes.
. Vegetables labeled “2x lycopene” or “high polyphenol” are increasingly appearing in supermarkets, creating an environment where consumers can consciously choose them. Combining color, flavor, and function, these vegetables add health value while preserving the ingredient's own flavor.: a red carrot containing lycopene. Drying concentrates its sweetness and preserves a beautiful red color, so it also suits use in sweets.
Orange Carrot: a variety with little bitterness, so it is easy to work with in cooking.
With color, functional compounds, and flavor all in one, PhytoRich vegetables are an ingredient that lets you clearly differentiate processed products as well.
Related keywords
Anthocyanin
Lycopene
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FAQ
Q1. Where can I buy PhytoRich series vegetables?
A. You can find them on the PhytoRich brand site of the seed company Takii Seed.Find PhytoRich series retailers here
Q2. If I want to use PhytoRich in an OEM product, what is the minimum lot?
A. It depends on the ingredient, but at Agriture we can offer dried vegetables and powders from 100g,small-lot supportas well. We tailor proposals to your intended use and product design.
