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Ethical Consumption

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What is ethical consumption?

Ethical consumption means "ethical consumption," a consumption behavior of choosing products and services with an emphasis on human rights, labor conditions, environmental conservation, and consideration for local communities. Against a backdrop of the spread of the SDGs and sustainability, it draws attention across a wide range of fields — food, clothing, daily goods, and more.

As a consumption style that emphasizes "social significance" over just "cheapness and convenience," it's spreading especially among younger people and urban consumers.

The features and background of ethical consumption

Definition: consumption behavior considerate of people, society, and the environment

Background: since the UN's adoption of the SDGs (2015), the Japanese government and local governments have also promoted awareness

Representative examples: fair-trade products, organic food, recycled products, regional-revitalization products

Benefits: achieving social contribution and environmental consideration through purchasing

Trend: it's taking hold as a value of Generation Z and millennials and influencing companies' product planning too

Examples of Agriture's use of ethical consumption

OEM proposals for dried foods and powders that make use of non-standard vegetables

Developing sustainable products combining fair-trade raw materials and domestic ingredients

Proposing food as ethical gifts and novelties

Designing regionally contributive OEM products through partnership with farmers

Related keywords

Sustainable

Fair trade

Organic

Upcycling

SDGs

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FAQ

Q1. What is the difference between ethical consumption and sustainable consumption?
A. Sustainable consumption is a concept emphasizing "sustainability," while ethical consumption is a consumption behavior emphasizing "ethical consideration." The two overlap greatly and are mutually related.

Q2. What are representative products of ethical consumption?
A. Fair-trade food, organic food, products using recycled materials, local-production-for-local-consumption products, and the like.

Q3. Can Agriture develop products that respond to ethical consumption?
A. Yes. Making use of non-standard vegetables and fair-trade raw materials, we can plan and develop OEM foods with social value added.

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Author of this article

小島 怜's avatar Rei Kojima Agriture CEO

CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.

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