Vegetable Supplements

A. Generally about 6 months to 1 year. It varies by storage method and drying method, so check each product's labeling.

DtoC is short for "Direct to Consumer," a business model in which manufacturers and brands sell products directly to consumers through their own EC sites and social media. Because it doesn't go through intermediaries, it's characterized by ease of controlling pricing and brand experience.

In recent years, with the development of digital marketing and the diversification of consumer needs, DtoC brands have been growing rapidly.

• The features and background of DtoC

  Origins and history: it grew as companies like Warby Parker and Dollar Shave Club succeeded in the U.S. in the 2010s

  Related regulations: EC-operation rules under the Act on Specified Commercial Transactions and the Act on the Protection of Personal Information

  Recent trends: empathy-based marketing using social media, combined with subscription models

  Feature: you can obtain customer data directly / convey the brand's worldview directly

  Benefits: cutting intermediate costs, improving LTV, forming a fan community

  Examples of Agriture's use of DtoC
  ・Direct sales through the online shop of the dried-vegetable brand "OYAOYA"

  Related keywords

  • ・Strengthening customer experience by making use of story branding

    EC site

    Subscription

    Digital marketing

    Branding

    FAQ

    CRM (customer relationship management)
    Q1. What is the difference between DtoC and EC?

    A. EC refers to sales through the internet in general, while DtoC means a "manufacturer-direct" EC model.
    Q2. Can small businesses start DtoC too?

    Recommended reading

    Commercial dried vegetables / dry processing / Product lineup / Vegetable dashi / DtoC