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OYAOYA Exhibited at FBIF2025 Held in Shanghai

Summary of this article
OYAOYA exhibited at FBIF2025 (Food & Beverage Innovation Forum), held May 8–10, 2025 at the National Exhibition and Convention Center in Shanghai, China. FBIF is a leading international forum in the Asia-Pacific food and beverage industry, with over 600 exhibitors, where industry leaders discuss innovation and introduce new products.
上海で開催されたFBIF2025の様子

FBIF (Food & Beverage Innovation Forum) is one of the most influential food-industry events in the Asia-Pacific region and an international forum for driving innovation in the food and beverage industry. Since its founding in Shanghai, China in 2014 by Simba Events, it has been held annually, and many companies and experts take part as a place to share the latest industry trends, technologies, products, and marketing strategies.

Event content

FBIF offers a diverse program of forums, exhibitions, awards, and salons. In the forum, over 200 industry leaders take the stage to discuss functional foods, product development, global expansion, and marketing strategies. At the FBIF Food Innovation Expo, over 600 companies exhibit and introduce new products such as dairy, beverages, snacks, and functional foods.

Particularly notable are the "FBIF Wow Food Awards," which honor innovative products and packaging and set new standards in the food industry. And at the Foodtalks Salon, practitioners from different industries gather to discuss career stories and the essence of business, contributing to nurturing the next generation of leaders.

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FBIF2025 overview

Date: Thursday, May 8 to Saturday, May 10, 2025

Venue: National Exhibition and Convention Center (Shanghai)

Organizer: Simba Events (Shanghai Simba Business Consulting Co., Ltd.)

Official sitehttps://www.foodtalks.cn/fbif/en

上海で開催されたFBIF2025
上海で開催されたFBIF2025
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Author of this article

小島 怜's avatar Rei Kojima Agriture CEO

CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.

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