Novelties
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TOC
What is a novelty item?
A novelty is a promotional item that a company or brand hands out for advertising and sales promotion. They range widely, from stationery and everyday goods to food and eco-bags, and printing a company logo or message on them strengthens the touchpoint with customers.
The word derives from "novelty" in the sense of newness or rarity, and in Japan such items are also widely used as commemorative gifts and giveaways.
Features and background of novelty items
Purpose: raising brand awareness, building customer loyalty, and supporting sales activities
Types: practical everyday goods, commemorative items, food and beverages, and eco/SDGs-friendly products
Trend: growth in eco-conscious novelties and food-based "experiential novelties"
Background: a shift from mass giveaways to targeted, high-value items
Market: widely adopted by companies of every size, centered on trade shows, events, and campaigns
How Agriture puts novelty items to use
Proposing original food novelties made with dried vegetables and dried fruit
Developing "sustainable novelties" that make use of surplus, off-spec vegetables
Proposing eco-minded gifts that support corporate branding
Small-lot OEM production of original packaging
Related keywords
Promotional goods
Eco novelties
commemorative gift
OEM production
Related articles
7 points for choosing novelties effective for corporate branding
Complete guide to producing original novelties | 5 keys to success
7 environmentally conscious gifts companies choose | The latest SDGs-friendly trends
FAQ
Q1. How does a novelty differ from a commemorative gift?
A. A novelty is a promotional item handed out for advertising, while a commemorative gift is given to mark a specific occasion such as an anniversary or event.
Q2. Are food novelties popular?
A. Yes. They are gaining popularity because they get consumed rather than left over, generate talking points, and can appeal to health and the SDGs.
