Gen Z– tag –
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"From Instagram to purchase": branding worked backward from Gen Z consumption
Gen Z chooses products with a sensibility and behavior completely different from previous generations. In the food genre in particular, the flow of "I bought it because I saw it in someone's post" has become the norm, and cases where a TV commercial or a search is the trigger keep decreasing. For example, Instagr... -
Z世代とは1997年から2012年生まれ、2026年は14歳から29歳
「Z世代」という言葉を検索する人がいちばん知りたいのは、何年生まれの人を指すのか、そしていま何歳なのか、この2点です。先に答えを置きます。広く使われている区切りでは1997年から2012年に生まれた人で、2026年時点の年齢は14歳から29歳です。 ただし... -
The foods Gen Z chooses. An era when environmental consideration becomes brand strength
Hello, everyone. I’m Kojima of Agriture Inc. We work to transform unused resources—non-standard vegetables and surplus harvest—into new food raw materials through drying and powdering. Working daily to give new value to vegetables, across generations...
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