Gen Z– tag –
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"From Instagram to purchase": branding worked backward from Gen Z consumption
Gen Z chooses products with a sensibility and behavior completely different from previous generations. In the food genre in particular, the flow of "I bought it because I saw it in someone's post" has become the norm, and cases where a TV commercial or a search is the trigger keep decreasing. For example, Instagr... -
From what age is Gen Z? Features and the difference from Millennials and Gen Alpha, explained in 5 minutes
The much-discussed "Gen Z." They're not merely a young demographic—thanks to their population size and strong power to disseminate information, their influence over society and the economy is rapidly expanding. Fluent in using the internet and smartphones as a given, sharing information instantly through social media, their behavior... -
The foods Gen Z chooses. An era when environmental consideration becomes brand strength
Hello, everyone. I’m Kojima of Agriture Inc. We work to transform unused resources—non-standard vegetables and surplus harvest—into new food raw materials through drying and powdering. Working daily to give new value to vegetables, across generations...
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