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Launched a food support service for Gen Z

News Non-standard vegetables
Domestically grown
Rei Kojima
Summary of this article
Agriture Inc. has launched a "Gen Z food product development support service." With three pillars—empathy-driven product development, ethical supply support, and wellness food design—it provides integrated support from consumer research to product concept and packaging. It will support sustainable food creation that resonates with Gen Z together with companies and producers.

Agriture Inc. has now launched a "Gen Z food product development support service."
Gen Z uses not only price and convenience but also "whether it is environmentally friendly" and "whether they can empathize with the story" as criteria for choosing food. Leveraging the perspective of a founder who is themselves Gen Z, it will support food development that resonates with this generation together with companies and producers.

This service has the following three pillars.

Empathy-driven product development
We provide integrated support from consumer research to product concept and packaging, designing an empathized-with brand experience.

Ethical supply support
We support sustainable ingredient procurement in line with the SDGs by utilizing out-of-spec vegetables and fair-trade ingredients.

Wellness food design
We propose healthy, stylish foods that Gen Z will naturally want to choose, incorporating medicinal (yakuzen) and functional ingredients.

Agriture will continue to support sustainable food creation that resonates with Gen Z through a wide range of initiatives, starting with food OEM.

The Gen Z food product development support business is here

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Why put glucose in dried vegetables?
News Non-standard vegetables
Domestically grown
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Author of this article

小島 怜のアバター Rei Kojima Agriture CEO

CEO of Agriture Inc. Runs a contract processing and OEM business centered on dried vegetables and dried fruit. In partnership with farmers within Kyoto Prefecture, he pursues “sustainable food distribution” through the use of non-standard vegetables and support for sixth-industrialization. Drawing on extensive hands-on experience at manufacturing sites, he provides support that walks alongside every business considering OEM—from product planning and prototyping to small-lot handling, packaging design, and sales-channel development.

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