{"id":546,"date":"2026-02-23T21:39:56","date_gmt":"2026-02-23T12:39:56","guid":{"rendered":"http:\/\/agriture.jp\/?post_type=word&#038;p=546"},"modified":"2026-09-26T02:47:47","modified_gmt":"2026-09-25T17:47:47","slug":"kenko-nippon21","status":"publish","type":"word","link":"https:\/\/agriture.jp\/en\/word\/kenko-nippon21\/","title":{"rendered":"Health Japan 21"},"content":{"rendered":"<div data-type=\"table_of_contents\">\n<h3 class=\"wp-block-heading\">Recommended reading<\/h3>\n<ul>\n<li><a href=\"https:\/\/agriture.jp\/en\/wholesale-oem\/\">wholesale and OEM of commercial dried vegetables<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_1NX1Fmnf\">What is Health Japan 21?<\/h2>\n\n\n\n<p>Health Japan 21 is a national health promotion campaign aimed at improving the lifestyle habits of people in Japan, preventing lifestyle-related diseases and extending healthy life expectancy. It was launched by the Ministry of Health, Labour and Welfare in 2000, and the third phase (FY2024 to FY2035) is currently under way. Targets are set across a wide range of areas, including nutrition, exercise, rest, and measures on alcohol and smoking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_IHdEoejZ\">The features and background of Health Japan 21<\/h2>\n\n\n\n<p>Definition: a national comprehensive health policy aimed at promoting the people's health<\/p>\n\n\n\n<p>Background: responding to increasing lifestyle-related diseases, rising medical costs, and the widening gap between average and healthy life expectancy<\/p>\n\n\n\n<p>Feature: sets concrete numerical targets \u2014 nutrition (350 g of vegetable intake, etc.), exercise habits, lower smoking rates, obesity prevention, dental health, and more<\/p>\n\n\n\n<p>Benefits: reduced medical costs through improved health of the whole population, higher labor productivity, extended healthy life expectancy<\/p>\n\n\n\n<p>Trend: the third-phase plan links with the SDGs and work-style reform too, emphasizing the role of companies and local governments<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_qkDpyV2v\">Examples of Agriture's use of Health Japan 21<\/h2>\n\n\n\n<p>In line with the \"350 g of vegetables a day\" target, proposing dried vegetables as a means of supplementing the shortfall (about 70 g)<\/p>\n\n\n\n<p>Developing products that contribute to nutritional improvement through vegetable powder and OEM foods<\/p>\n\n\n\n<p>Supporting employees' health promotion in line with the goals of \"Health Japan 21\" through the Yasai Yakuzen program<\/p>\n\n\n\n<p>Contributing to solving societal health challenges through providing food education and office food<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_o6RrSPex\">Related keywords<\/h2>\n\n\n\n<p>Healthy life expectancy<\/p>\n\n\n\n<p>Preventing lifestyle-related diseases<\/p>\n\n\n\n<p>350 g of vegetable intake<\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/word\/kenko\/\" data-has-link=\"true\" rel=\"noopener\">Health management<\/a><\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/word\/sdgs\/\" data-has-link=\"true\" rel=\"noopener\">SDGs<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_8GwAHQNE\">Related articles<\/h2>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/sustainable\/vegetable-supplement\/\" data-has-link=\"true\" rel=\"noopener\">The difference between dried vegetables and vegetable supplements: comparing the benefits and drawbacks<\/a><\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/oem\/fiber\/\" data-has-link=\"true\" rel=\"noopener\">Change the Start of Your Day! The Relationship Between Dried Vegetables and Dietary Fiber<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_T0kODh7q\">FAQ<\/h2>\n\n\n\n<p>Q1. What does the \"350 g vegetable target\" of Health Japan 21 mean?<br>A. It's a target recommending an intake of 350 g or more of vegetables per adult per day, directly tied to extending healthy life expectancy.<\/p>\n\n\n\n<p>Q2. Who promotes Health Japan 21?<br>A. Centered on the Ministry of Health, Labour and Welfare, it's tackled by society as a whole \u2014 local governments, companies, medical institutions, educational institutions, and more.<\/p>\n\n\n\n<p>Q3. How is Agriture's business related to Health Japan 21?<br>A. Through dried vegetables and OEM products, we help meet the nutrition-improvement targets set by the government.<\/p>\n\n\n<div id=\"genryo\" style=\"border-radius:18px;overflow:hidden;margin:40px 0;box-shadow:0 12px 34px rgba(20,49,31,.14)\">\n<div style=\"background:linear-gradient(140deg,#14311f,#2f6b46);padding:34px 32px 30px;color:#fff\">\n<p style=\"margin:0 0 10px;font-size:12px;font-weight:800;letter-spacing:.14em;color:#ffd9a1\">FOR BUSINESS<\/p>\n<p style=\"margin:0 0 14px;font-size:23px;font-weight:900;line-height:1.45\">\u4e7e\u71e5\u91ce\u83dc\u3092\u696d\u52d9\u7528\u3067\u304a\u63a2\u3057\u3067\u3059\u304b<\/p>\n<p style=\"margin:0 0 24px;font-size:15.5px;line-height:1.95;color:#cfe0d5\">\u56fd\u7523\u306e\u91ce\u83dc\u30fb\u679c\u7269\u3092\u4e7e\u71e5\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u7c89\u7815\u3057\u3066\u304a\u51fa\u3057\u3057\u3066\u3044\u307e\u3059\u3002\u6271\u3063\u3066\u3044\u308b\u54c1\u76ee\u306f100\u7a2e\u524d\u5f8c\u3067\u3001\u898f\u683c\u306f <a href=\"https:\/\/agriture.jp\/en\/product\/\" style=\"color:#ffd9a1;font-weight:700\">\u4e7e\u71e5\u54c1\u306e\u4e00\u89a7<\/a>\u30fb<a href=\"https:\/\/agriture.jp\/en\/powder\/\" style=\"color:#ffd9a1;font-weight:700\">\u30d1\u30a6\u30c0\u30fc\u306e\u4e00\u89a7<\/a> \u306b\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"display:flex;gap:12px;flex-wrap:wrap\">\n<a href=\"https:\/\/agriture.jp\/en\/contact\/\" style=\"display:inline-block;background:#d8811f;color:#fff;font-weight:800;font-size:16px;padding:16px 32px;border-radius:999px;text-decoration:none;box-shadow:0 8px 20px rgba(0,0,0,.2)\">\u696d\u52d9\u7528\u30fb\u539f\u6599\u5378\u3092\u76f8\u8ac7\u3059\u308b<\/a>\n<a href=\"https:\/\/oyaoya-kyoto.com\/pages\/catalog\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;border:1.6px solid rgba(255,255,255,.6);color:#fff;font-weight:700;font-size:16px;padding:16px 26px;border-radius:999px;text-decoration:none\">\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u3092\u898b\u308b<\/a>\n<\/div>\n<\/div>\n<div style=\"background:#f6f8f6;padding:16px 32px;font-size:13px;color:#4a564e;line-height:1.8\">\u5c11\u91cf\u3067\u306e\u3054\u8cfc\u5165\u306f\u3001\u59c9\u59b9\u30d6\u30e9\u30f3\u30c9\u306e\u901a\u8ca9\u30b5\u30a4\u30c8 OYAOYA \u3067\u627f\u3063\u3066\u3044\u307e\u3059\u3002<\/div>\n<\/div>","protected":false},"featured_media":860,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u5065\u5eb7\u65e5\u672c21\u3068\u306f\u3001\u65e5\u672c\u56fd\u6c11\u306e\u751f\u6d3b\u7fd2\u6163\u3092\u6539\u5584\u3057\u3001\u751f\u6d3b\u7fd2\u6163\u75c5\u306e\u4e88\u9632\u3084\u5065\u5eb7\u5bff\u547d\u306e\u5ef6\u4f38\u3092\u76ee\u6307\u3059\u56fd\u306e\u5065\u5eb7\u3065\u304f\u308a\u904b\u52d5\u3067\u3059\u3002\u539a\u751f\u52b4\u50cd\u7701\u304c2000\u5e74\u306b\u958b\u59cb\u3057\u3001\u73fe\u5728\u306f\u7b2c3\u6b21\uff082024\u5e74\uff5e2033\u5e74\uff09\u304c\u63a8\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002","ssp_meta_keyword":"\u5065\u5eb7\u65e5\u672c21","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"tags":[62],"class_list":["post-546","word","type-word","status-publish","has-post-thumbnail","hentry","tag-domestic"],"acf":[],"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/word"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/860"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=546"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}