{"id":511,"date":"2026-04-07T15:39:08","date_gmt":"2026-04-07T06:39:08","guid":{"rendered":"http:\/\/agriture.jp\/?post_type=word&#038;p=511"},"modified":"2026-04-21T16:40:19","modified_gmt":"2026-04-21T07:40:19","slug":"novelty","status":"publish","type":"word","link":"https:\/\/agriture.jp\/en\/word\/novelty\/","title":{"rendered":"Novelties"},"content":{"rendered":"<div data-type=\"table_of_contents\">\n<h3 class=\"wp-block-heading\">Recommended reading<\/h3>\n<ul>\n<li><a href=\"https:\/\/agriture.jp\/en\/wholesale-oem\/\">wholesale and OEM of commercial dried vegetables<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"index_VId_Qiuw\">What is a novelty item?<\/h2>\n<p>A novelty is a promotional item that a company or brand hands out for advertising and sales promotion. They range widely, from stationery and everyday goods to food and eco-bags, and printing a company logo or message on them strengthens the touchpoint with customers.<\/p>\n<p>The word derives from \"novelty\" in the sense of newness or rarity, and in Japan such items are also widely used as commemorative gifts and giveaways.<\/p>\n<h2 class=\"wp-block-heading\" id=\"index_ZjA8JEJN\">Features and background of novelty items<\/h2>\n<p>Purpose: raising brand awareness, building customer loyalty, and supporting sales activities<\/p>\n<p>Types: practical everyday goods, commemorative items, food and beverages, and eco\/SDGs-friendly products<\/p>\n<p>Trend: growth in eco-conscious novelties and food-based \"experiential novelties\"<\/p>\n<p>Background: a shift from mass giveaways to targeted, high-value items<\/p>\n<p>Market: widely adopted by companies of every size, centered on trade shows, events, and campaigns<\/p>\n<h2 class=\"wp-block-heading\" id=\"index_2PpjQyPr\">How Agriture puts novelty items to use<\/h2>\n<p>Proposing original food novelties made with dried vegetables and dried fruit<\/p>\n<p>Developing \"sustainable novelties\" that make use of surplus, off-spec vegetables<\/p>\n<p>Proposing eco-minded gifts that support corporate branding<\/p>\n<p>Small-lot OEM production of original packaging<\/p>\n<h2 class=\"wp-block-heading\" id=\"index_2hNgPPYX\">Related keywords<\/h2>\n<p>Promotional goods<\/p>\n<p>Eco novelties<\/p>\n<p>commemorative gift<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/word\/sustainable\/\" data-has-link=\"true\" rel=\"\">sustainable<\/a><\/p>\n<p>OEM production<\/p>\n<h2 class=\"wp-block-heading\" id=\"index_eUnF3ing\">Related articles<\/h2>\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/oem\/novelty-branding\/\" data-has-link=\"true\" rel=\"\">7 points for choosing novelties effective for corporate branding<\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/oem\/original-novelty\/\" data-has-link=\"true\" rel=\"\">Complete guide to producing original novelties | 5 keys to success<\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/oem\/sdgs-gift\/\" data-has-link=\"true\" rel=\"\">7 environmentally conscious gifts companies choose | The latest SDGs-friendly trends<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"index_w46oJf_b\">FAQ<\/h2>\n<p>Q1. How does a novelty differ from a commemorative gift?<br \/>A. A novelty is a promotional item handed out for advertising, while a commemorative gift is given to mark a specific occasion such as an anniversary or event.<\/p>\n<p>Q2. Are food novelties popular?<br \/>A. Yes. They are gaining popularity because they get consumed rather than left over, generate talking points, and can appeal to health and the SDGs.<\/p>","protected":false},"featured_media":826,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u30ce\u30d9\u30eb\u30c6\u30a3\u3068\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u5ba3\u4f1d\u30fb\u8ca9\u4fc3\u306e\u305f\u3081\u306b\u914d\u5e03\u3059\u308b\u30b0\u30c3\u30ba\u306e\u3053\u3068\u3067\u3059\u3002\u6587\u623f\u5177\u3084\u65e5\u7528\u54c1\u3001\u98df\u54c1\u3001\u30a8\u30b3\u30d0\u30c3\u30b0\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u4f01\u696d\u30ed\u30b4\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5f37\u5316\u3057\u307e\u3059\u3002","ssp_meta_keyword":"\u30ce\u30d9\u30eb\u30c6\u30a3","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"tags":[69],"class_list":["post-511","word","type-word","status-publish","has-post-thumbnail","hentry","tag-ingredient"],"acf":[],"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/word"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}