{"id":511,"date":"2026-04-07T15:39:08","date_gmt":"2026-04-07T06:39:08","guid":{"rendered":"http:\/\/agriture.jp\/?post_type=word&#038;p=511"},"modified":"2026-09-26T02:46:26","modified_gmt":"2026-09-25T17:46:26","slug":"novelty","status":"publish","type":"word","link":"https:\/\/agriture.jp\/en\/word\/novelty\/","title":{"rendered":"Novelties"},"content":{"rendered":"<div data-type=\"table_of_contents\">\n<h3 class=\"wp-block-heading\">Recommended reading<\/h3>\n<ul>\n<li><a href=\"https:\/\/agriture.jp\/en\/wholesale-oem\/\">wholesale and OEM of commercial dried vegetables<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_VId_Qiuw\">What is a novelty item?<\/h2>\n\n\n\n<p>A novelty is a promotional item that a company or brand hands out for advertising and sales promotion. They range widely, from stationery and everyday goods to food and eco-bags, and printing a company logo or message on them strengthens the touchpoint with customers.<\/p>\n\n\n\n<p>The word derives from \"novelty\" in the sense of newness or rarity, and in Japan such items are also widely used as commemorative gifts and giveaways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_ZjA8JEJN\">Features and background of novelty items<\/h2>\n\n\n\n<p>Purpose: raising brand awareness, building customer loyalty, and supporting sales activities<\/p>\n\n\n\n<p>Types: practical everyday goods, commemorative items, food and beverages, and eco\/SDGs-friendly products<\/p>\n\n\n\n<p>Trend: growth in eco-conscious novelties and food-based \"experiential novelties\"<\/p>\n\n\n\n<p>Background: a shift from mass giveaways to targeted, high-value items<\/p>\n\n\n\n<p>Market: widely adopted by companies of every size, centered on trade shows, events, and campaigns<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_2PpjQyPr\">How Agriture puts novelty items to use<\/h2>\n\n\n\n<p>Proposing original food novelties made with dried vegetables and dried fruit<\/p>\n\n\n\n<p>Developing \"sustainable novelties\" that make use of surplus, off-spec vegetables<\/p>\n\n\n\n<p>Proposing eco-minded gifts that support corporate branding<\/p>\n\n\n\n<p>Small-lot OEM production of original packaging<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_2hNgPPYX\">Related keywords<\/h2>\n\n\n\n<p>Promotional goods<\/p>\n\n\n\n<p>Eco novelties<\/p>\n\n\n\n<p>commemorative gift<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/word\/sustainable\/\" data-has-link=\"true\" rel=\"\">sustainable<\/a><\/p>\n\n\n\n<p>OEM production<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_eUnF3ing\">Related articles<\/h2>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/oem\/novelty-branding\/\" data-has-link=\"true\" rel=\"\">7 points for choosing novelties effective for corporate branding<\/a><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/oem\/original-novelty\/\" data-has-link=\"true\" rel=\"\">Complete guide to producing original novelties | 5 keys to success<\/a><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/oem\/sdgs-gift\/\" data-has-link=\"true\" rel=\"\">7 environmentally conscious gifts companies choose | The latest SDGs-friendly trends<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_w46oJf_b\">FAQ<\/h2>\n\n\n\n<p>Q1. How does a novelty differ from a commemorative gift?<br>A. A novelty is a promotional item handed out for advertising, while a commemorative gift is given to mark a specific occasion such as an anniversary or event.<\/p>\n\n\n\n<p>Q2. Are food novelties popular?<br>A. Yes. They are gaining popularity because they get consumed rather than left over, generate talking points, and can appeal to health and the SDGs.<\/p>\n\n\n<div id=\"genryo\" style=\"border-radius:18px;overflow:hidden;margin:40px 0;box-shadow:0 12px 34px rgba(20,49,31,.14)\">\n<div style=\"background:linear-gradient(140deg,#14311f,#2f6b46);padding:34px 32px 30px;color:#fff\">\n<p style=\"margin:0 0 10px;font-size:12px;font-weight:800;letter-spacing:.14em;color:#ffd9a1\">FOR BUSINESS<\/p>\n<p style=\"margin:0 0 14px;font-size:23px;font-weight:900;line-height:1.45\">\u4e7e\u71e5\u91ce\u83dc\u3092\u696d\u52d9\u7528\u3067\u304a\u63a2\u3057\u3067\u3059\u304b<\/p>\n<p style=\"margin:0 0 24px;font-size:15.5px;line-height:1.95;color:#cfe0d5\">\u56fd\u7523\u306e\u91ce\u83dc\u30fb\u679c\u7269\u3092\u4e7e\u71e5\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u7c89\u7815\u3057\u3066\u304a\u51fa\u3057\u3057\u3066\u3044\u307e\u3059\u3002\u6271\u3063\u3066\u3044\u308b\u54c1\u76ee\u306f100\u7a2e\u524d\u5f8c\u3067\u3001\u898f\u683c\u306f <a href=\"https:\/\/agriture.jp\/en\/product\/\" style=\"color:#ffd9a1;font-weight:700\">\u4e7e\u71e5\u54c1\u306e\u4e00\u89a7<\/a>\u30fb<a href=\"https:\/\/agriture.jp\/en\/powder\/\" style=\"color:#ffd9a1;font-weight:700\">\u30d1\u30a6\u30c0\u30fc\u306e\u4e00\u89a7<\/a> \u306b\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"display:flex;gap:12px;flex-wrap:wrap\">\n<a href=\"https:\/\/agriture.jp\/en\/contact\/\" style=\"display:inline-block;background:#d8811f;color:#fff;font-weight:800;font-size:16px;padding:16px 32px;border-radius:999px;text-decoration:none;box-shadow:0 8px 20px rgba(0,0,0,.2)\">\u696d\u52d9\u7528\u30fb\u539f\u6599\u5378\u3092\u76f8\u8ac7\u3059\u308b<\/a>\n<a href=\"https:\/\/oyaoya-kyoto.com\/pages\/catalog\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;border:1.6px solid rgba(255,255,255,.6);color:#fff;font-weight:700;font-size:16px;padding:16px 26px;border-radius:999px;text-decoration:none\">\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u3092\u898b\u308b<\/a>\n<\/div>\n<\/div>\n<div style=\"background:#f6f8f6;padding:16px 32px;font-size:13px;color:#4a564e;line-height:1.8\">\u5c11\u91cf\u3067\u306e\u3054\u8cfc\u5165\u306f\u3001\u59c9\u59b9\u30d6\u30e9\u30f3\u30c9\u306e\u901a\u8ca9\u30b5\u30a4\u30c8 OYAOYA \u3067\u627f\u3063\u3066\u3044\u307e\u3059\u3002<\/div>\n<\/div>","protected":false},"featured_media":826,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u30ce\u30d9\u30eb\u30c6\u30a3\u3068\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u5ba3\u4f1d\u30fb\u8ca9\u4fc3\u306e\u305f\u3081\u306b\u914d\u5e03\u3059\u308b\u30b0\u30c3\u30ba\u306e\u3053\u3068\u3067\u3059\u3002\u6587\u623f\u5177\u3084\u65e5\u7528\u54c1\u3001\u98df\u54c1\u3001\u30a8\u30b3\u30d0\u30c3\u30b0\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u4f01\u696d\u30ed\u30b4\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5f37\u5316\u3057\u307e\u3059\u3002","ssp_meta_keyword":"\u30ce\u30d9\u30eb\u30c6\u30a3","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"tags":[69],"class_list":["post-511","word","type-word","status-publish","has-post-thumbnail","hentry","tag-ingredient"],"acf":[],"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/word"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}