{"id":1040,"date":"2026-02-23T21:39:56","date_gmt":"2026-02-23T12:39:56","guid":{"rendered":"http:\/\/agriture.jp\/?post_type=word&#038;p=1040"},"modified":"2026-08-02T01:38:13","modified_gmt":"2026-08-01T16:38:13","slug":"kenko","status":"publish","type":"word","link":"https:\/\/agriture.jp\/en\/word\/kenko\/","title":{"rendered":"Health management"},"content":{"rendered":"<div data-type=\"table_of_contents\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_nMC8r2i_\">What is health management (kenko keiei)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Health and productivity management (kenko keiei) is a management approach that positions maintaining and improving employees' health as a strategic priority. Rather than a simple employee benefit, it rests on the idea that employee health is an asset that raises corporate value. In Japan, the Ministry of Economy, Trade and Industry promotes it through the Certified Health &amp; Productivity Management Outstanding Organizations Recognition Program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_NhZD_aum\">Features and background of health and productivity management<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Definition: a management approach that treats employee health as a business resource and manages and drives it strategically<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Background: labor shortages from a declining birthrate and aging population, health issues in a high-stress society, and concern over rising medical costs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Features: covers preventive care, lifestyle improvement, mental health measures, and workplace-environment improvement<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benefits: higher productivity, lower turnover, an improved corporate image, and stronger recruiting<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trend: increasingly valued as \"investment in people\" in the context of the SDGs and ESG<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_C9tcpqdr\">How Agriture supports health and productivity management<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Proposals for cafeteria and employee-benefit foods made with functional vegetables and nutrient-enriched powders<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developing health-conscious employee gifts and novelties through OEM<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supporting employee health programs that draw on fasting and wellness foods<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Applying yasai-yakuzen (vegetable medicinal-food) ideas to cafeteria menus and OEM ingredients tuned to the season and each person's condition<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_NSRlYiGC\">Related keywords<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/word\/wellness\/\" data-has-link=\"true\" rel=\"\">Wellness<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/word\/sdgs\/\" data-has-link=\"true\" rel=\"\">SDGs<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/word\/esg-investment\/\" data-has-link=\"true\" rel=\"\">ESG Investing<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Workstyle reform<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_ijsjHDiZ\">Related articles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/oem\/novelty\/\" data-has-link=\"true\" rel=\"\">7 points for choosing novelties effective for corporate branding<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/sustainable\/foodloss-upcycled\/\" data-has-link=\"true\" rel=\"\">The relationship between non-standard vegetables and food loss | Solutions and case studies<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/sustainable\/agriture\/\" data-has-link=\"true\" rel=\"\">The Sustainable Food Future Agriture Aims For<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_lVs0c9C_\">FAQ<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Q1. How does health and productivity management differ from conventional employee benefits?<br>A. Employee benefits are programs \"for employees,\" whereas health and productivity management is pursued as part of corporate strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Q2. What are the benefits of bringing yasai-yakuzen into health and productivity management?<br>A. \u5b63\u7bc0\u3084\u4f53\u8cea\u306b\u5fdc\u3058\u305f\u98df\u6750\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u5f93\u696d\u54e1\u306e\u4f53\u8abf\u7ba1\u7406\u3084\u5065\u5eb7\u7684\u306a\u98df\u7fd2\u6163\u3065\u304f\u308a\u3092\u81ea\u7136\u306b\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Q3. How is Agriture involved in health and productivity management?<br>A. We supply OEM foods that draw on functional vegetables and yasai-yakuzen ideas, supporting companies' health and productivity management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_self\" href=\"https:\/\/yasai-yakuzen.com\/\" data-has-link=\"true\" rel=\"noopener\">Visit the Yasai-Yakuzen site here<\/a><\/p>","protected":false},"featured_media":1461,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u5065\u5eb7\u7d4c\u55b6\u3068\u306f\u3001\u5f93\u696d\u54e1\u306e\u5065\u5eb7\u4fdd\u6301\u30fb\u5897\u9032\u3092\u7d4c\u55b6\u8ab2\u984c\u3068\u4f4d\u7f6e\u3065\u3051\u3001\u6226\u7565\u7684\u306b\u53d6\u308a\u7d44\u3080\u7d4c\u55b6\u624b\u6cd5\u3067\u3059\u3002","ssp_meta_keyword":"\u5065\u5eb7\u7d4c\u55b6","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"tags":[62],"class_list":["post-1040","word","type-word","status-publish","has-post-thumbnail","hentry","tag-domestic"],"acf":[],"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word\/1040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/word"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/1461"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=1040"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=1040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}