{"id":1037,"date":"2026-02-23T21:39:56","date_gmt":"2026-02-23T12:39:56","guid":{"rendered":"http:\/\/agriture.jp\/?post_type=word&#038;p=1037"},"modified":"2026-09-26T02:47:45","modified_gmt":"2026-09-25T17:47:45","slug":"private-brand","status":"publish","type":"word","link":"https:\/\/agriture.jp\/en\/word\/private-brand\/","title":{"rendered":"What Are PB (Private Brand) Products? Meaning, Related Keywords, and Examples Explained"},"content":{"rendered":"<div data-type=\"table_of_contents\">\n<h3 class=\"wp-block-heading\">Recommended reading<\/h3>\n<ul>\n<li><a href=\"https:\/\/agriture.jp\/en\/wholesale-oem\/\">wholesale and OEM of commercial dried vegetables<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_wSd_l91U\">What are PB products?<\/h2>\n\n\n\n<p>PB products (private-brand products) refer to a retailer's or distributor's own-brand products that they plan and sell themselves, rather than a manufacturer. Manufacturing is often outsourced to OEM or ODM makers, and they are spreading centered on major supermarkets, drugstores, and convenience-store chains.<\/p>\n\n\n\n<p>For consumers, the appeal is \"low price,\" \"quality assurance,\" and \"uniqueness,\" while for companies they hold an important position as a means of raising brand value and profitability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_PHaYQfEr\">Features and background of PB products<\/h2>\n\n\n\n<p>Definition: private-brand products a retailer develops independently<\/p>\n\n\n\n<p>Advantages: differentiation, price competitiveness, improved profitability<\/p>\n\n\n\n<p>Disadvantages: the retailer bears the risk when sales are sluggish<\/p>\n\n\n\n<p>Background: spread in Japan from the 1970s onward alongside the rise of major distributors<\/p>\n\n\n\n<p>Trend: value-added PB such as health foods, organic products, and sustainable products is expanding<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_iJV8K852\">Examples of PB product use at Agriture<\/h2>\n\n\n\n<p>PB product development for supermarkets and drugstores using dried vegetables and vegetable powder as ingredients<\/p>\n\n\n\n<p>Proposals for \"sustainable PB products\" utilizing off-spec vegetables<\/p>\n\n\n\n<p>OEM track record of dried-fruit PB products for convenience stores<\/p>\n\n\n\n<p>Small-lot support for PB products combining health-conscious and functional appeals<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_0nVyURDc\">Related keywords<\/h2>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/word\/oem\/\" data-has-link=\"true\" rel=\"\">OEM<\/a><\/p>\n\n\n\n<p>ODM<\/p>\n\n\n\n<p>NB products (national-brand products)<\/p>\n\n\n\n<p>Sustainable PB<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/word\/small-lot\/\" data-has-link=\"true\" rel=\"\">from small lots<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_usOydN3g\">Related articles<\/h2>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/oem\/small-oem\/\" data-has-link=\"true\" rel=\"\">Food OEM Starting from Small Lots: Points to Avoid Failure Even as a Sole Proprietor and Choosing a Manufacturer<\/a><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/agriture.jp\/en\/sustainable\/foodloss-upcycled\/\" data-has-link=\"true\" rel=\"\">The relationship between non-standard vegetables and food loss | Solutions and case studies<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_oRfSRVcW\">FAQ<\/h2>\n\n\n\n<p>Q1. What is the difference between PB and NB products?<br>A. PB products are a retailer's own-brand products, while NB products are nationally distributed brand products that a manufacturer plans and sells.<\/p>\n\n\n\n<p>Q2. Why are PB products cheap?<br>A. Because prices can be kept down through mass production, reduced distribution costs, and lower advertising spend.<\/p>\n\n\n\n<p>Q3. Can Agriture handle PB products?<br>A. Yes. We handle, via OEM, the development of health-conscious and sustainability-appeal PB products utilizing dried vegetables and dried fruit.<\/p>\n\n\n<div id=\"genryo\" style=\"border-radius:18px;overflow:hidden;margin:40px 0;box-shadow:0 12px 34px rgba(20,49,31,.14)\">\n<div style=\"background:linear-gradient(140deg,#14311f,#2f6b46);padding:34px 32px 30px;color:#fff\">\n<p style=\"margin:0 0 10px;font-size:12px;font-weight:800;letter-spacing:.14em;color:#ffd9a1\">FOR BUSINESS<\/p>\n<p style=\"margin:0 0 14px;font-size:23px;font-weight:900;line-height:1.45\">\u4e7e\u71e5\u91ce\u83dc\u3092\u696d\u52d9\u7528\u3067\u304a\u63a2\u3057\u3067\u3059\u304b<\/p>\n<p style=\"margin:0 0 24px;font-size:15.5px;line-height:1.95;color:#cfe0d5\">\u56fd\u7523\u306e\u91ce\u83dc\u30fb\u679c\u7269\u3092\u4e7e\u71e5\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u7c89\u7815\u3057\u3066\u304a\u51fa\u3057\u3057\u3066\u3044\u307e\u3059\u3002\u6271\u3063\u3066\u3044\u308b\u54c1\u76ee\u306f100\u7a2e\u524d\u5f8c\u3067\u3001\u898f\u683c\u306f <a href=\"https:\/\/agriture.jp\/en\/product\/\" style=\"color:#ffd9a1;font-weight:700\">\u4e7e\u71e5\u54c1\u306e\u4e00\u89a7<\/a>\u30fb<a href=\"https:\/\/agriture.jp\/en\/powder\/\" style=\"color:#ffd9a1;font-weight:700\">\u30d1\u30a6\u30c0\u30fc\u306e\u4e00\u89a7<\/a> \u306b\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"display:flex;gap:12px;flex-wrap:wrap\">\n<a href=\"https:\/\/agriture.jp\/en\/contact\/\" style=\"display:inline-block;background:#d8811f;color:#fff;font-weight:800;font-size:16px;padding:16px 32px;border-radius:999px;text-decoration:none;box-shadow:0 8px 20px rgba(0,0,0,.2)\">\u696d\u52d9\u7528\u30fb\u539f\u6599\u5378\u3092\u76f8\u8ac7\u3059\u308b<\/a>\n<a href=\"https:\/\/oyaoya-kyoto.com\/pages\/catalog\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;border:1.6px solid rgba(255,255,255,.6);color:#fff;font-weight:700;font-size:16px;padding:16px 26px;border-radius:999px;text-decoration:none\">\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u3092\u898b\u308b<\/a>\n<\/div>\n<\/div>\n<div style=\"background:#f6f8f6;padding:16px 32px;font-size:13px;color:#4a564e;line-height:1.8\">\u5c11\u91cf\u3067\u306e\u3054\u8cfc\u5165\u306f\u3001\u59c9\u59b9\u30d6\u30e9\u30f3\u30c9\u306e\u901a\u8ca9\u30b5\u30a4\u30c8 OYAOYA \u3067\u627f\u3063\u3066\u3044\u307e\u3059\u3002<\/div>\n<\/div>","protected":false},"featured_media":1459,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"PB\u5546\u54c1\uff08\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\u5546\u54c1\uff09\u3068\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u3067\u306f\u306a\u304f\u5c0f\u58f2\u696d\u8005\u3084\u6d41\u901a\u696d\u8005\u304c\u81ea\u3089\u4f01\u753b\u30fb\u8ca9\u58f2\u3059\u308b\u72ec\u81ea\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3092\u6307\u3057\u307e\u3059\u3002","ssp_meta_keyword":"PB\u5546\u54c1\u3068\u306f,\u610f\u5473,\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9,\u6d3b\u7528\u4f8b\u3092\u89e3\u8aac","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"tags":[59],"class_list":["post-1037","word","type-word","status-publish","has-post-thumbnail","hentry","tag-oem"],"acf":[],"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/word"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/word"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/1459"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}