{"id":2621,"date":"2026-04-08T02:45:37","date_gmt":"2026-04-07T17:45:37","guid":{"rendered":"http:\/\/agriture.jp\/?page_id=2621"},"modified":"2026-04-24T18:45:19","modified_gmt":"2026-04-24T09:45:19","slug":"genz","status":"publish","type":"page","link":"https:\/\/agriture.jp\/en\/genz\/","title":{"rendered":"Z\u4e16\u4ee3\u3068\u98df\u306e\u6559\u79d1\u66f8\u30b7\u30ea\u30fc\u30ba\uff5c\u98df\u54c1\u958b\u767a\u652f\u63f4\u306e\u305f\u3081\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u89e3\u8aac"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Z\u4e16\u4ee3\u306e\u4fa1\u5024\u89b3\u304b\u3089\u3001\u6b21\u4e16\u4ee3\u306e\u98df\u54c1\u958b\u767a\u3092\u652f\u63f4\u3057\u307e\u3059<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u682a\u5f0f\u4f1a\u793e<a href=\"https:\/\/agriture.jp\/en\/\">Agriture<\/a>\u306f\u30011998\u5e74\u751f\u307e\u308c\u306eZ\u4e16\u4ee3\u5275\u696d\u8005\u304c\u7acb\u3061\u4e0a\u3052\u305f\u4eac\u90fd\u767a\u306e\u98df\u54c1\u30d9\u30f3\u30c1\u30e3\u30fc\u3067\u3059\u3002<a href=\"https:\/\/agriture.jp\/en\/sustainable\/substandard\/\">Making use of off-spec vegetables<\/a>and<a href=\"https:\/\/agriture.jp\/en\/fair-trade\/\">\u30d5\u30a7\u30a2\u30c8\u30ec\u30fc\u30c9\u4e8b\u696d<\/a>\u3092\u901a\u3058\u3066\u3001Z\u4e16\u4ee3\u306e\u4fa1\u5024\u89b3\u306b\u6839\u3056\u3057\u305f\u30b5\u30b9\u30c6\u30a3\u30ca\u30d6\u30eb\u306a\u98df\u54c1\u958b\u767a\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Z\u4e16\u4ee3\u3068\u98df\u3092\u53d6\u308a\u5dfb\u304f3\u5927\u30c6\u30fc\u30de<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u4e16\u4ee3\u306e\u98df\u54c1\u9078\u3073\u306b\u306f\u30013\u3064\u306e\u5927\u304d\u306a\u6f6e\u6d41\u304c\u3042\u308a\u307e\u3059\u30021\u3064\u76ee\u306fInstagram\u3084TikTok\u3092\u8d77\u70b9\u3068\u3057\u305f\u300c<strong>SNS\u3068\u5171\u611f\u6d88\u8cbb<\/strong>\u300d\u3002\u6620\u3048\u308b\u898b\u305f\u76ee\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u3078\u306e\u5171\u611f\u304c\u8cfc\u8cb7\u52d5\u6a5f\u306b\u306a\u308a\u307e\u3059\u30022\u3064\u76ee\u306f\u300c<strong>\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u5fd7\u5411<\/strong>\u300d\u3002\u898f\u683c\u5916\u91ce\u83dc\u3084\u30d5\u30a7\u30a2\u30c8\u30ec\u30fc\u30c9\u5546\u54c1\u306a\u3069\u3001\u793e\u4f1a\u30fb\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u9078\u629e\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u9855\u8457\u3067\u3059\u30023\u3064\u76ee\u306f\u300c<strong>Wellness<\/strong>\u300d\u3002\u30d7\u30ed\u30c6\u30a4\u30f3\u3084\u30d7\u30e9\u30f3\u30c8\u30d9\u30fc\u30b9\u306a\u3069\u3001\u5065\u5eb7\u3068\u7f8e\u5bb9\u3092\u610f\u8b58\u3057\u305f\u7f6a\u60aa\u611f\u306e\u5c11\u306a\u3044\u98df\u7fd2\u6163\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Agriture\u304c\u63d0\u4f9b\u3059\u308b3\u3064\u306e\u652f\u63f4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Empathy-driven product development<\/strong> \u5e02\u5834\u8abf\u67fb\u30fb\u4f01\u753b\u7acb\u6848\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u6226\u7565\u307e\u3067\u4e00\u8cab\u652f\u63f4\u3002\u6d88\u8cbb\u8005\u304c\u300c\u9078\u3073\u305f\u3044\u300d\u3068\u611f\u3058\u308b\u7406\u7531\u3092\u53ef\u8996\u5316\u3057\u3001Z\u4e16\u4ee3\u306b\u97ff\u304f\u30d6\u30e9\u30f3\u30c9\u8a2d\u8a08\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<a href=\"https:\/\/agriture.jp\/en\/oem\/\">OEM\u53d7\u8a17\u52a0\u5de5\u30b5\u30fc\u30d3\u30b9<\/a>\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u5546\u54c1\u5316\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ethical supply support<\/strong> <a href=\"https:\/\/agriture.jp\/en\/sustainable\/substandard\/\">Non-standard vegetables<\/a>and<a href=\"https:\/\/agriture.jp\/en\/fair-trade\/\">\u30d5\u30a7\u30a2\u30c8\u30ec\u30fc\u30c9\u7d20\u6750<\/a>\u3092\u6d3b\u7528\u3057\u3001SDGs\u306b\u5373\u3057\u305f\u8abf\u9054\u4f53\u5236\u3092\u69cb\u7bc9\u3002\u7523\u5730\u30fb\u751f\u7523\u8005\u3068\u4f01\u696d\u3092\u76f4\u63a5\u3064\u306a\u304e\u3001\u793e\u4f1a\u7684\u4fa1\u5024\u306e\u3042\u308b\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wellness food design<\/strong> <a href=\"https:\/\/yasai-yakuzen.com\/\">Yakuzen<\/a>\u3084\u6a5f\u80fd\u6027\u98df\u6750\u3092\u53d6\u308a\u5165\u308c\u305f\u5546\u54c1\u8a2d\u8a08\u3092\u652f\u63f4\u3002\u6804\u990a\u4fa1\u3068\u7f8e\u5473\u3057\u3055\u3092\u4e21\u7acb\u3057\u3001Z\u4e16\u4ee3\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5bc4\u308a\u6dfb\u3046\u98df\u54c1\u958b\u767a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Z\u4e16\u4ee3\u5275\u696d\u8005\u3060\u304b\u3089\u3053\u305d\u63d0\u6848\u3067\u304d\u308b\u4fa1\u5024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agriture\u306e\u5275\u696d\u8005\u30fb\u5c0f\u5cf6\u306f\u3001\u6d88\u8cbb\u8005\u3068\u3057\u3066\u3001\u305d\u3057\u3066\u98df\u54c1\u30e1\u30fc\u30ab\u30fc\u306e\u7d4c\u55b6\u8005\u3068\u3057\u3066\u3001Z\u4e16\u4ee3\u306e\u4fa1\u5024\u89b3\u3092\u808c\u3067\u611f\u3058\u3066\u304d\u307e\u3057\u305f\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u898f\u683c\u5916\u3084\u4f59\u5270\u91ce\u83dc\u3092<a href=\"https:\/\/agriture.jp\/en\/wholesale-oem\/\">Dried vegetables<\/a>\u30fb<a href=\"https:\/\/agriture.jp\/en\/powder\/\">Vegetable powder<\/a>\u30fb<a href=\"https:\/\/agriture.jp\/en\/dry-fruits\/\">Dried fruit<\/a>\u306b\u52a0\u5de5\u3057\u3001\u30d5\u30fc\u30c9\u30ed\u30b9\u524a\u6e1b\u3068\u5730\u57df\u8fb2\u696d\u306e\u6301\u7d9a\u6027\u3092\u4e21\u7acb\u3059\u308b\u53d6\u308a\u7d44\u307f\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u30b5\u30b9\u30c6\u30a3\u30ca\u30d6\u30eb\u306a\u98df\u54c1\u958b\u767a\u306f\u3001\u7fa9\u52d9\u3067\u306f\u306a\u304f\u300c\u5171\u611f\u304b\u3089\u81ea\u7136\u306b\u9078\u3070\u308c\u308b\u98df\u54c1\u300d\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3002Z\u4e16\u4ee3\u306e\u8996\u70b9\u304b\u3089\u3001\u6b21\u4e16\u4ee3\u306e\u98df\u306e\u672a\u6765\u3092\u3054\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agriture\u306e\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f<a href=\"https:\/\/agriture.jp\/en\/sustainable\/\">\u30b5\u30b9\u30c6\u30a3\u30ca\u30d3\u30ea\u30c6\u30a3\u30da\u30fc\u30b8<\/a>.<\/p>\n\n\n<div class=\"p-postListWrap\"><ul class=\"p-postList -type-card -pc-col3 -sp-col1\"><li class=\"p-postList__item\">\n\t<a href=\"https:\/\/agriture.jp\/en\/sustainable\/genz-branding\/\" class=\"p-postList__link\">\n\t\t<div class=\"p-postList__thumb c-postThumb\">\n\t<figure class=\"c-postThumb__figure\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\"  src=\"https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-branding-og-1024x576.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" srcset=\"https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-branding-og-1024x576.jpg 1024w, https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-branding-og-300x169.jpg 300w, https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-branding-og-768x432.jpg 768w, https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-branding-og.jpg 1280w\" sizes=\"auto, (min-width: 960px) 400px, 100vw\" loading=\"lazy\" >\t<\/figure>\n\t\t\t<span class=\"c-postThumb__cat icon-folder\" data-cat-id=\"39\">Sustainability<\/span>\n\t<\/div>\n\t\t\t\t\t<div class=\"p-postList__body\">\n\t\t\t\t<h2 class=\"p-postList__title\">\"From Instagram to purchase\": branding worked backward from Gen Z consumption<\/h2>\t\t\t\t\t\t\t\t<div class=\"p-postList__meta\">\n\t\t\t\t\t<div class=\"p-postList__times c-postTimes u-thin\">\n\t<time class=\"c-postTimes__posted icon-posted\" datetime=\"2026-04-07\" aria-label=\"\u516c\u958b\u65e5\">April 7, 2026<\/time><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/a>\n<\/li>\n<li class=\"p-postList__item\">\n\t<a href=\"https:\/\/agriture.jp\/en\/sustainable\/genz\/\" class=\"p-postList__link\">\n\t\t<div class=\"p-postList__thumb c-postThumb\">\n\t<figure class=\"c-postThumb__figure\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\"  src=\"https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-og-1024x576.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" srcset=\"https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-og-1024x576.jpg 1024w, https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-og-300x169.jpg 300w, https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-og-768x432.jpg 768w, https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-og.jpg 1280w\" sizes=\"auto, (min-width: 960px) 400px, 100vw\" loading=\"lazy\" >\t<\/figure>\n\t\t\t<span class=\"c-postThumb__cat icon-folder\" data-cat-id=\"39\">Sustainability<\/span>\n\t<\/div>\n\t\t\t\t\t<div class=\"p-postList__body\">\n\t\t\t\t<h2 class=\"p-postList__title\">Z\u4e16\u4ee3\u306f\u4f55\u6b73\u304b\u3089\uff1f\u7279\u5fb4\u3068\u30df\u30ec\u30cb\u30a2\u30eb\u30fb\u03b1\u4e16\u4ee3\u306e\u9055\u3044\u30925\u5206\u3067\u89e3\u8aac<\/h2>\t\t\t\t\t\t\t\t<div class=\"p-postList__meta\">\n\t\t\t\t\t<div class=\"p-postList__times c-postTimes u-thin\">\n\t<time class=\"c-postTimes__posted icon-posted\" datetime=\"2026-04-07\" aria-label=\"\u516c\u958b\u65e5\">April 7, 2026<\/time><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/a>\n<\/li>\n<li class=\"p-postList__item\">\n\t<a href=\"https:\/\/agriture.jp\/en\/sustainable\/genz-sustainable\/\" class=\"p-postList__link\">\n\t\t<div class=\"p-postList__thumb c-postThumb\">\n\t<figure class=\"c-postThumb__figure\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\"  src=\"https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-sustainable-og-1024x576.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" srcset=\"https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-sustainable-og-1024x576.jpg 1024w, https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-sustainable-og-300x169.jpg 300w, https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-sustainable-og-768x432.jpg 768w, https:\/\/agriture.jp\/wp-content\/uploads\/2026\/02\/genz-sustainable-og.jpg 1280w\" sizes=\"auto, (min-width: 960px) 400px, 100vw\" loading=\"lazy\" >\t<\/figure>\n\t\t\t<span class=\"c-postThumb__cat icon-folder\" data-cat-id=\"96\">Non-standard vegetables<\/span>\n\t<\/div>\n\t\t\t\t\t<div class=\"p-postList__body\">\n\t\t\t\t<h2 class=\"p-postList__title\">The foods Gen Z chooses. An era when environmental consideration becomes brand strength<\/h2>\t\t\t\t\t\t\t\t<div class=\"p-postList__meta\">\n\t\t\t\t\t<div class=\"p-postList__times c-postTimes u-thin\">\n\t<time class=\"c-postTimes__posted icon-posted\" datetime=\"2026-02-26\" aria-label=\"\u516c\u958b\u65e5\">February 26, 2026<\/time><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/a>\n<\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Z\u4e16\u4ee3\u306e\u98df\u30c8\u30ec\u30f3\u30c9\u3092\u89e3\u8aac\u3059\u308b\u300cZ\u4e16\u4ee3\u3068\u98df\u306e\u6559\u79d1\u66f8\u30b7\u30ea\u30fc\u30ba\u300d\u3002SNS\u30fb\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u4e8b\u4f8b\u304b\u3089\u98df\u54c1\u958b\u767a\u3084OEM\u652f\u63f4\u306b\u5f79\u7acb\u3064\u8996\u70b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":2623,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","footnotes":"","ssp_meta_description":"Z\u4e16\u4ee3\u306e\u4fa1\u5024\u89b3\u30fb\u8cfc\u8cb7\u884c\u52d5\u304b\u3089\u9006\u7b97\u3059\u308b\u98df\u54c1\u958b\u767a\u30c8\u30ec\u30f3\u30c9\u3092\u3001\u4eac\u90fd\u767a\u306eZ\u4e16\u4ee3\u5275\u696d\u8005\u304c\u7387\u3044\u308b\u98df\u54c1\u30e1\u30fc\u30ab\u30fc\u304c\u89e3\u8aac\u3002\u898f\u683c\u5916\u91ce\u83dc\u6d3b\u7528\u30fb\u30d5\u30a7\u30a2\u30c8\u30ec\u30fc\u30c9\u30fb\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3092\u8ef8\u306b\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30fb\u5546\u54c1\u4f01\u753b\u30fb\u539f\u6599\u9078\u5b9a\u306e\u30d2\u30f3\u30c8\u3092\u63d0\u4f9b\u3002","ssp_meta_keyword":"Z\u4e16\u4ee3\u3068\u98df\u306e\u6559\u79d1\u66f8\u30b7\u30ea\u30fc\u30ba"},"class_list":["post-2621","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/pages\/2621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/comments?post=2621"}],"version-history":[{"count":2,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/pages\/2621\/revisions"}],"predecessor-version":[{"id":2625,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/pages\/2621\/revisions\/2625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/2623"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=2621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}