{"id":681,"date":"2026-02-23T21:38:41","date_gmt":"2026-02-23T12:38:41","guid":{"rendered":"http:\/\/agriture.jp\/?post_type=oem&#038;p=681"},"modified":"2026-08-12T20:15:24","modified_gmt":"2026-08-12T11:15:24","slug":"food-expo-2025","status":"publish","type":"oem","link":"https:\/\/agriture.jp\/en\/oem\/food-expo-2025\/","title":{"rendered":"Food industry trade show trends 2025 | The latest developments to keep in mind"},"content":{"rendered":"<p>From raw-material sourcing to manufacturing and import\/export, trade shows that span the entire supply chain<a href=\"https:\/\/novelty-oem.com\/scene\/exhibition\/\" target=\"_blank\" rel=\"noopener\">Trade show<\/a>are held one after another, becoming a not-to-be-missed venue for deals and trend discovery for industry players. Yet with so many trade shows held, many wonder \u201cwhich event should I attend?\u201d and \u201cwhat can I gain?\u201d<\/p> <p>This article explains in detail the latest trends at the major food-industry trade shows held in 2025 and the concrete benefits you can gain by attending.<\/p> <div data-type=\"table_of_contents\">\n<h3 class=\"wp-block-heading\">Recommended reading<\/h3>\n<ul>\n<li><a href=\"https:\/\/agriture.jp\/en\/wholesale-oem\/\">wholesale and OEM of commercial dried vegetables<\/a><\/li>\n<\/ul>\n<\/div> <figure class=\"wp-block-image\" data-thread=\"\" style=\"text-align: \"><a href=\"https:\/\/agriture.jp\/en\/exhibition\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/studio-cms-assets\/projects\/9YWyw1reqM\/s-2934x1488_v-frms_webp_205a643b-eb28-4438-8b44-eba50e95f0b5.png\" alt=\"\u98df\u54c1\u5c55\u793a\u4f1a\u306e\u307e\u3068\u3081\u30da\u30fc\u30b8\" width=\"\" height=\"\"><\/a><\/figure> <h2 class=\"wp-block-heading\" id=\"index_oJ25pZyl\"><strong>An overview of 2025 food-industry trade shows<\/strong><\/h2> <p>For the food industry, 2025 is a banner year for trade shows.<\/p> <p>From January to December, large-scale trade shows are held almost every month across the country. Especially noteworthy is the strong lineup of industry-representative events, such as \u201cFOODEX JAPAN,\u201d Asia\u2019s largest of its kind, and \u201cFOOMA JAPAN,\u201d one of the world\u2019s largest comprehensive food-manufacturing shows.<\/p> <h3 class=\"wp-block-heading\" id=\"index_1qtWXnel\"><strong>Schedule of major trade shows<\/strong><\/h3> <p>From autumn through year-end, the food industry holds large-scale trade shows one after another.<br>In October, the \u201cMail-Order Food Exhibition and Business Meeting\u201d is held at the Tokyo Kotsu Kaikan, gathering regional specialties and mail-order gift products in one place. It\u2019s a trade show that offers small and mid-sized businesses a springboard for expanding sales channels and forming new partnerships.<\/p> <p>In November, the \u201cRegional Bank Food Selection\u201d is held at Tokyo Big Sight. Many food and agriculture companies recommended by regional banks nationwide exhibit, offering the chance to encounter locally born brands and new food businesses. That same month, \u201cFOOD STYLE Fukuoka\u201d takes place at Marine Messe Fukuoka, an important business-meeting opportunity for companies aiming to expand into the restaurant, prepared-food, and retail industries. Furthermore, in late November, \u201cFABEX Kansai 2025\u201d is held at INTEX Osaka, showcasing the latest technologies and products supporting food manufacturing and distribution, centered on the western Japan region.<\/p> <p>In December, \u201cJFEX Winter (7th International Food &amp; Beverage Trade Week)\u201d is held at Makuhari Messe. Specialized shows related to food, beverages, and import\/export converge, an international trade show where domestic and overseas buyers do business. Around the same time, shows such as \u201cDrink Japan\u201d and \u201cFood Factory Week\u201d related to manufacturing, processing, and beverages are co-located, strengthening collaboration across the industry.<\/p> <h3 class=\"wp-block-heading\" id=\"index_aNVNNbVz\"><strong>Toward the 2026 trade-show season<\/strong><\/h3> <p>In early January, \u201cFABEX Tokyo\u201d is held at Ikebukuro Sunshine City, drawing attention as a business venue that colors the food industry\u2019s new year. In February, \u201cInternational Hotel &amp; Restaurant Show\u201d and \u201cFood Catering Show\u201d are co-held at Tokyo Big Sight, letting you check the latest trends in the restaurant, lodging, and catering fields all at once. At Makuhari Messe, large-scale events for the retail and distribution industries continue, such as \u201cSupermarket Trade Show\u201d and \u201cCafe Show Japan.\u201d<\/p> <p>In spring, \u201cFOODEX JAPAN\u201d is held at Makuhari Messe, bringing together food and beverage industry players from home and abroad. At Tokyo Big Sight, \u201cFood &amp; Beverage OEM Expo,\u201d \u201cPremium Food Show,\u201d and \u201cDessert, Sweets &amp; Bakery Show\u201d are co-held, with active dealmaking across a wide range of fields from processed foods to OEM and sweets.<\/p> <p>In May, \u201cHobby Cooking Fair\u201d and \u201cKore kara no Shokutaku Ten (The Dining Table of the Future)\u201d are held at Tokyo Big Sight, spotlighting consumer products and home cooking appliances. In Kyushu, \u201cWest Japan Food Industry Creation Expo \u201926\u201d is held at Marine Messe Fukuoka, drawing popularity as an event that supports the development of the regional food industry.<\/p> <p>Into summer, \u201cFOOMA JAPAN,\u201d \u201cifia JAPAN,\u201d and \u201cHealth Food Expo\u201d are held at Tokyo Big Sight, sharing the latest technologies and market trends in food manufacturing and functional foods. In late June, \u201cJapan Food Export EXPO\u201d and \u201cInternational Food Logistics EXPO\u201d are also held, drawing attention as trade shows covering export\/import, logistics, and materials.<\/p> <p>In autumn, events covering everything from manufacturing to product planning\u2014such as \u201cFOOD STYLE Tokyo,\u201d \u201cFood Factory Week 2026,\u201d and \u201cFood Development Exhibition 2026\u201d\u2014are held in Tokyo and Osaka. In November, \u201cFOOD Exhibition 2026\u201d takes place at Tokyo Big Sight, showcasing the latest trends in the food business.<\/p> <figure class=\"wp-block-image\" data-thread=\"\" style=\"text-align: \"><a href=\"https:\/\/agriture.jp\/en\/novelty\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/studio-cms-assets\/projects\/9YWyw1reqM\/s-1280x720_v-fms_webp_0506b538-1eba-49ff-91ca-914bda510a40.jpg\" alt=\"\u5c55\u793a\u4f1a\u5411\u3051\u306e\u30ce\u30d9\u30eb\u30c6\u30a3\" width=\"\" height=\"\"><\/a><\/figure> <h2 class=\"wp-block-heading\" id=\"index_3OrcgqIB\"><strong>3 values you gain by attending trade shows<\/strong><\/h2> <p>Attending a trade show offers value beyond mere information gathering.<\/p> <h3 class=\"wp-block-heading\" id=\"index_RyHOPcrT\"><strong>Grasping the latest trends and understanding industry movements<\/strong><\/h3> <p>The food industry is a field of intense technological innovation and shifting trends. At trade shows, you can grasp the latest movements across the entire supply chain\u2014from raw-material sourcing to manufacturing technology, packaging, and import\/export\u2014all at once. In 2025 in particular, themes like sustainability, health consciousness, and digitalization are emphasized at each show, letting you feel these trends firsthand.<\/p> <p>\u201cJFEX (International Food &amp; Beverage Trade Week)\u201d is composed of five product-specific shows\u2014processed foods, wine and spirits, premium foods, fresh foods, and foods for inbound tourism\u2014letting you efficiently research foods and related services from around the world. At such highly specialized trade shows, you can intensively gather information directly tied to your own business domain.<\/p> <h3 class=\"wp-block-heading\" id=\"index_jk8uzhy8\"><strong>Developing new business partners and business matching<\/strong><\/h3> <p>Trade shows are a valuable opportunity to speak directly with companies and overseas buyers you don\u2019t usually have contact with. By using appointment-based business meetings, you can efficiently advance discussions with your target companies. Because buyers from a wide range of food-related industries\u2014retail, restaurants, hotels, wholesalers, distributors\u2014attend, you can tailor your promotion to your target.<\/p> <p>In fact, one exhibitor said, \u201cIt\u2019s great to meet overseas new customers, domestic buyers, and existing customers all at once,\u201d while another felt the show\u2019s value: \u201cWe were able to connect with people from countries we\u2019d never had contact with.\u201d There are even reports of receiving business inquiries from Europe, North America, and various Asian countries\u2014showing that trade shows serve as a starting point for international business expansion.<\/p> <h3 class=\"wp-block-heading\" id=\"index_vMa_cFa3\"><strong>Validating a product or service\u2019s market fit<\/strong><\/h3> <p>For companies wanting to confirm which market a new product resonates with, trade shows are an ideal venue for test marketing. By directly observing visitors\u2019 reactions and gathering feedback, you can put it to use in product improvement and adjusting your sales strategy. There are also many chances to be picked up by media, achieving effective promotion while keeping advertising costs down.<\/p> <figure class=\"wp-block-image\" style=\"text-align: \"><a href=\"https:\/\/agriture.jp\/en\/novelty\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/studio-cms-assets\/projects\/9YWyw1reqM\/s-1280x720_v-fms_webp_0506b538-1eba-49ff-91ca-914bda510a40.jpg\" alt=\"\u5c55\u793a\u4f1a\u5411\u3051\u306e\u30ce\u30d9\u30eb\u30c6\u30a3\" width=\"\" height=\"\"><\/a><\/figure> <h2 class=\"wp-block-heading\" id=\"index_0gam_QJm\"><strong>A guide to notable trade shows by field<\/strong><\/h2> <p>Food-industry trade shows each specialize in a particular field or purpose.<\/p> <h3 class=\"wp-block-heading\" id=\"index_Mbjceec6\"><strong>Manufacturing and technology trade shows<\/strong><\/h3> <p>\u201cFOOMA JAPAN\u201d is one of the world\u2019s largest comprehensive shows bringing together machinery, equipment, and technology for food manufacturing. With roughly 1,000 or more exhibitors, you can see and touch the latest manufacturing technologies and efficiency solutions in person. \u201cMOBAC SHOW,\u201d specialized in the baking and confectionery industry, also drives industry innovation through exhibits of specialized machinery, equipment, and tools, as well as raw materials and supplies.<\/p> <h3 class=\"wp-block-heading\" id=\"index_xKes50oO\"><strong>Business-meeting and distribution trade shows<\/strong><\/h3> <p>\u201cSupermarket Trade Show\u201d boasts a 59-time history as a business-meeting exhibition delivering the latest information to the food-distribution industry centered on supermarkets. Many buyers from retail, wholesale and trading, prepared foods, and restaurants nationwide attend, functioning as a venue that leads to new sales channels and business opportunities.<\/p> <p>\u201cFOOD STYLE Japan\u201d and \u201cFOOD STYLE Kansai\u201d are important business-meeting-style trade shows for companies aiming to expand into the restaurant, prepared-food, and retail industries. At \u201cFOOD STYLE Kansai,\u201d one of the largest of its kind in the Kansai region, you can develop sales channels centered on the western Japan area.<\/p> <h3 class=\"wp-block-heading\" id=\"index_YzulChJ6\"><strong>Field-specialized trade shows<\/strong><\/h3> <p>The seafood industry has \u201cJapan International Seafood Show\u201d and \u201cSeafood Show Osaka,\u201d exhibition and business-meeting events focused on fish and marine products under the theme of further popularizing fish consumption. In agriculture, \u201cAgri Week\u201d and \u201cInternational 6th-Industrialization EXPO\u201d cover a wide range from agricultural materials, technology, and services to sixth-sector industrialization.<\/p> <p>Specialized to the restaurant industry, \u201cRestaurant Solution EXPO,\u201d \u201cYakiniku Business Fair,\u201d and \u201cIzakaya JAPAN\u201d each provide venues for problem-solving and new discoveries tailored to their respective business formats, offering active business-meeting opportunities.<\/p> <h2 class=\"wp-block-heading\" id=\"index_OGJFNWJY\"><strong>Points for using trade shows effectively<\/strong><\/h2> <p>To make the most of attending a trade show, advance preparation is required.<\/p> <h3 class=\"wp-block-heading\" id=\"index_wfQId3GA\"><strong>Clarifying your purpose and doing prior research<\/strong><\/h3> <p>First, clarify your purpose for attending. Depending on the goal\u2014developing new partners, researching the latest technology, competitive analysis, grasping trends\u2014the booths to visit and seminars to attend will change. Exhibitor and product search sites are often published in advance, so listing the companies you want to visit is efficient.<\/p> <p>At large-scale trade shows like \u201cFOODEX JAPAN\u201d in particular, using appointment-based business meetings lets you reliably secure meeting opportunities with target companies. Build a promotion strategy tailored to your target and use your time efficiently.<\/p> <h3 class=\"wp-block-heading\" id=\"index_Gz0gVAVP\"><strong>Making use of seminars and events<\/strong><\/h3> <p>Many trade shows have adjoining seminars on the latest industry trends and problem-solving. At \u201cFood Business Frontline Seminar\u201d and various specialized seminars, you have a valuable chance to learn directly from industry-leading companies and experts. Hands-on programs such as tasting events are also highly effective for understanding a product\u2019s features with all five senses.<\/p> <h3 class=\"wp-block-heading\" id=\"index_WzrUdKwc\"><strong>The importance of follow-up<\/strong><\/h3> <p>For the business cards and information gained at a trade show, the follow-up afterward determines success or failure. Contact companies with business potential right after the show ends, and present concrete proposals and next steps. A trade show is only the beginning\u2014the continued communication afterward is the key to business success.<\/p> <h2 class=\"wp-block-heading\" id=\"index_JzahjrDB\"><strong>Summary: Use trade shows strategically<\/strong><\/h2> <p>The 2025 food-industry trade shows offer a rich variety of events covering the entire supply chain, from raw-material sourcing to manufacturing and import\/export. Grasping the latest trends, developing new business partners, validating a product\u2019s market fit\u2014the value you gain from attending is immeasurable.<\/p> <p>By clarifying your purpose, doing thorough prior research, and making use of seminars and events, you can maximize your investment in a trade show. Efficiently gathering trade-show and exhibition information specialized in the food, beverage, and agriculture fields and selecting the events suited to your company is the first step to success.<\/p> <p>Trade shows in the food, beverage, and agriculture fields held in Japan have become an indispensable business tool for industry players. Do use them strategically and seize your business opportunities.<\/p> <p>If you\u2019d like to know more about food-industry trade-show information,<a href=\"https:\/\/agriture.jp\/en\/exhibition\/\" data-has-link=\"true\" rel=\"nofollow noopener\"><u>Trade show<\/u><\/a>check the latest schedules, exhibit targets, and notable industry themes<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 <a href=\"https:\/\/agriture.jp\/en\/substandard\/\">\u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":990,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u539f\u6599\u8abf\u9054\u304b\u3089\u88fd\u9020\u3001\u8f38\u51fa\u5165\u307e\u3067\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u5168\u4f53\u3092\u898b\u6e21\u305b\u308b\u5c55\u793a\u4f1a\u304c\u6b21\u3005\u3068\u958b\u50ac\u3055\u308c\u3001\u696d\u754c\u95a2\u4fc2\u8005\u306b\u3068\u3063\u3066\u898b\u9003\u305b\u306a\u3044\u5546\u8ac7\u3068\u30c8\u30ec\u30f3\u30c9\u767a\u898b\u306e\u5834\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002","ssp_meta_keyword":"\u98df\u54c1\u696d\u754c\u5c55\u793a\u4f1a\u30c8\u30ec\u30f3\u30c92025","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[25,37],"tags":[26],"vegetable":[],"class_list":["post-681","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-novelty","category-food-oem","tag-novelty"],"acf":{"summary":"2025\u5e74\u98df\u54c1\u696d\u754c\u5c55\u793a\u4f1a\u306fFOODEX JAPAN\u3084FOOMA JAPAN\u7b49\u306e\u5927\u578b\u5c55\u793a\u4f1a\u304c1\u6708\u304b\u308912\u6708\u307e\u3067\u5168\u56fd\u5404\u5730\u3067\u958b\u50ac\u3055\u308c\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306fJFEX\u51ac\u30fb\u30d5\u30a1\u30d9\u30c3\u30af\u30b9\u95a2\u897f\u30fbFOOD STYLE\u798f\u5ca1\u7b49\u306e\u79cb\u51ac\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u30012026\u5e74\u6625\u306eFOODEX JAPAN\u30fb\u98df\u54c1\uff06\u98f2\u6599OEM Expo\u3001\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u628a\u63e1\u30fb\u65b0\u898f\u53d6\u5f15\u5148\u958b\u62d3\u30fb\u5e02\u5834\u9069\u5408\u6027\u691c\u8a3c\u306e3\u3064\u306e\u53c2\u52a0\u4fa1\u5024\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":6,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/681\/revisions"}],"predecessor-version":[{"id":6101,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/681\/revisions\/6101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/990"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=681"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}