{"id":671,"date":"2026-02-24T18:34:02","date_gmt":"2026-02-24T09:34:02","guid":{"rendered":"http:\/\/agriture.jp\/?post_type=oem&#038;p=671"},"modified":"2026-08-12T20:15:07","modified_gmt":"2026-08-12T11:15:07","slug":"kyoto-vege","status":"publish","type":"oem","link":"https:\/\/agriture.jp\/en\/oem\/kyoto-vege\/","title":{"rendered":"Heirloom vegetable OEM | A commercialization case guide using Kyoto vegetables and local ingredients"},"content":{"rendered":"<div data-type=\"table_of_contents\"><\/div>\n\n\n\n<p>Product development that draws on \u201cregional character\u201d is drawing attention right now. Among these, foods made with heirloom vegetables and<a href=\"https:\/\/novelty-oem.com\/veggie-chips-novelty\/\" target=\"_blank\" rel=\"noopener\">Kyoto vegetables<\/a>win strong support in the gift market and as inbound-tourism products for their visual beauty and rarity. With inbound tourists on the rise, creating souvenirs with regional character can turn into a hit product in a specific area.<\/p>\n\n\n\n<p>OEM manufacturing is an effective way to use these regional ingredients. By combining processing and preservation techniques for agricultural produce, you can move past the distribution constraints of seasonal and heirloom vegetables and supply highly distinctive products on a stable basis.<\/p>\n\n\n\n<p>In this article, focusing on \u201c<a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/local-veg\/\" data-has-link=\"true\" rel=\"noopener\">heirloom vegetable OEM<\/a>\u300d\u300c<a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/kyoto-vegetables\/\" data-has-link=\"true\" rel=\"noopener\">Kyoto vegetable OEM<\/a>\u201d, we explain in clear terms the appeal of product development that draws on regional ingredients, the key points of OEM manufacturing, and Agriture's cases.<\/p>\n\n\n\n<figure class=\"wp-block-image\" data-thread=\"\" style=\"text-align: \"><a href=\"https:\/\/agriture.jp\/en\/local-veg\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/studio-cms-assets\/projects\/9YWyw1reqM\/s-1280x720_v-fms_webp_000891fb-b115-4f46-8ae7-4c86bbab5e0e.jpg\" alt=\"\u4f1d\u7d71\u91ce\u83dc\u306eOEM\u958b\u767a\" width=\"\" height=\"\"><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_SRXBu_2W\">What are heirloom and Kyoto vegetables? | The appeal of vegetables rooted in a region<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"index_RzKgLTd2\">What are heirloom vegetables?<\/h3>\n\n\n\n<p>Heirloom vegetables are native varieties handed down in a region over many years. The Ministry of Agriculture, Forestry and Fisheries defines them as \u201cvarieties cultivated in the region before 1950,\u201d ingredients deeply tied to the local climate and food culture.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/local-veg\/lotus-roots\/\" data-has-link=\"true\" rel=\"noopener\">Kaga renkon<\/a>(Ishikawa Prefecture)<\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/product\/kyoto-eggplant\/\" data-has-link=\"true\" rel=\"noopener\">Kamo eggplant<\/a>(Kyoto Prefecture)<\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/local-veg\/rakkyo\/\" data-has-link=\"true\" rel=\"noopener\">Shima rakkyo<\/a>(Okinawa Prefecture)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"index_CPtjL4uU\">What Are Kyoto Vegetables<\/h3>\n\n\n\n<p>Kyoto vegetables are the collective term for heirloom vegetables long grown in Kyoto. Among them, Kyoto Prefecture's designated \u201cTraditional Kyoto Vegetables\u201d numbered 40 items as of 2024, known for their visual beauty and delicate flavor.<\/p>\n\n\n\n<p>Representative Kyoto vegetables:<\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/kyoto-vegetables\/turnip\/\" data-has-link=\"true\" rel=\"noopener\">Shogoin turnip<\/a><\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/kyoto-vegetables\/squash\/\" data-has-link=\"true\" rel=\"noopener\">Shishigatani kabocha<\/a><\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/product\/kujo-onion\/\" data-has-link=\"true\" rel=\"noopener\">Kujo green onion<\/a><\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/product\/mibuna\/\" data-has-link=\"true\" rel=\"noopener\">mibuna,<\/a><\/p>\n\n\n\n<p>As ingredients that lend a \u201cKyoto touch\u201d to cooking, they are drawing growing attention from tourists and department-store buyers.<\/p>\n\n\n\n<figure class=\"wp-block-image\" data-thread=\"\" style=\"text-align: \"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/studio-cms-assets\/projects\/9YWyw1reqM\/s-2000x1333_v-frms_webp_eef439b6-9543-4cb8-a736-bce7944a56c3.jpg\" alt=\"\" width=\"\" height=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_FjgKf6fk\">The benefits of using regional ingredients in OEM<\/h2>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/word\/traditional-vegetable\/\" data-has-link=\"true\" rel=\"noopener\">Heirloom vegetables<\/a>Regional ingredients like heirloom and Kyoto vegetables have the power to add a \u201cstory\u201d to a product. Using them in OEM manufacturing creates differentiated products that appeal not only through function but through the senses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"index_lTV1WbvW\">Benefits of using regional ingredients<\/h3>\n\n\n\n<div data-type=\"table\" data-margin-left=\"\" data-margin-right=\"auto\"><table style=\"margin-right: auto;\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>Item<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>Details<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>Differentiation<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>Build a unique brand with products carrying ingredients and stories no competitor has<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>Tourism and inbound appeal<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>Products with a \u201clocal\u201d and \u201cJapanese\u201d character suit foreign tourists and souvenir demand<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>Community contribution and SDGs<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>Using non-standard vegetables also helps cut food loss and support local farmers<\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_fyw5t_A4\">OEM manufacturing cases using Kyoto vegetables<\/h2>\n\n\n\n<p>Because of their strong individuality, Kyoto vegetables are being developed for a wide range of uses\u2014processed foods, beverages, health foods, and gift products. Here are some products actually made through OEM manufacturing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"index_FaTN4t5e\">Case examples<\/h3>\n\n\n\n<div data-type=\"table\" data-margin-left=\"\" data-margin-right=\"\"><table><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>Company \/ brand name<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>Product details<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>Kyoto vegetables used<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>Features \/ purpose<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><a target=\"_self\" href=\"https:\/\/oyaoya-kyoto.com\/\" data-has-link=\"true\" rel=\"noopener\"><strong>OYAOYA<\/strong><\/a><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>A dried-vegetable series made with Kyoto vegetables.<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>Kujo leek, Kamo eggplant, Manganji pepper, and others<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>100% Kyoto vegetables \/ developed for commercial gifts \/ rolled out as an in-house brand product<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/project\/zigen\/\" data-has-link=\"true\" rel=\"noopener\"><strong>ZIGExN<\/strong><\/a><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>A dried-vegetable mix using vegetables matched to the official character of the company's pro team \u201cZIGExN UPDATERS.EXE\u201d<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>Shogoin radish, Kamo eggplant, Kyo-kurenai carrot (as a substitute for kintoki carrot)<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>Rolled out as a novelty \/ in-house brand product<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/project\/ma\/\" data-has-link=\"true\" rel=\"noopener\"><strong>MA<\/strong><\/a><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>Development of a flavored tea using Kujo leek<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>Kujo green onion<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>Fused with Kyoto's tea culture \/ for tourism and inbound gifts \/ flavored tea<\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_aRitxtsJ\">Points to watch in OEM manufacturing | Using heirloom vegetables<\/h2>\n\n\n\n<p>Heirloom vegetables carry value, but they also come with production hurdles such as unstable sourcing and high raw-material costs. Anticipating these is essential to a successful OEM project.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key points to watch<\/h4>\n\n\n\n<p>Many are strongly seasonal<br>\u2192 <strong>Drying, freezing, and powder processing<\/strong>you need to build a system that can supply them stably.<\/p>\n\n\n\n<p>Prices run higher than ordinary vegetables<br>\u2192 Secure margins through<strong>high-value-added product design<\/strong>such as gift use or health appeal.<\/p>\n\n\n\n<p>Harvest volumes are limited, so lot adjustment is needed in advance<br>\u2192 Heirloom vegetables often already have committed buyers, so lot adjustment must be arranged in advance.<\/p>\n\n\n\n<figure class=\"wp-block-image\" style=\"text-align: \"><a href=\"https:\/\/agriture.jp\/en\/local-veg\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/studio-cms-assets\/projects\/9YWyw1reqM\/s-1280x720_v-fms_webp_000891fb-b115-4f46-8ae7-4c86bbab5e0e.jpg\" alt=\"\u4f1d\u7d71\u91ce\u83dc\u306eOEM\u958b\u767a\" width=\"\" height=\"\"><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_JxzzEcXu\">Agriture's heirloom-vegetable OEM<\/h2>\n\n\n\n<p>Agriture works directly with Kyoto farmers to carry out OEM manufacturing centered on heirloom vegetables. We handle everything from sourcing and processing to packaging proposals, realizing manufacturing that connects with the region.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What we support<\/h4>\n\n\n\n<p>Drying and<a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/word\/vegetable-powder\/\" data-has-link=\"true\" rel=\"noopener\">Powder processing<\/a>: usable in soups, confectionery, and more<\/p>\n\n\n\n<p>Vegetable-dashi blends: ideal for Buddhist vegetarian and vegan menus<\/p>\n\n\n\n<p><strong>OEM manufacturing<\/strong>: food-labeling compliance \/ small lots available \/ gift packaging supported<\/p>\n\n\n\n<p>100% Kyoto-grown available: enables product development with strong origin appeal<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/powder\/kujo-onion\/\" data-has-link=\"true\" rel=\"noopener\">Kujo green onion powder<\/a>soup sticks with<\/p>\n\n\n\n<p>Kyoto-vegetable mixed-powder veggie snacks (commercial and gift use)<\/p>\n\n\n\n<p>We also handle development of furikake and seasoning ingredients using dried cut produce and milled processing, 100 g small-lot prototyping, and initiatives that upcycle non-standard produce. We can also develop processed goods and original products combining rare vegetables from across Japan, such as Okinawan shima-rakkyo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"index_qMhqUO07\">Put the appeal of heirloom vegetables into your product<\/h2>\n\n\n\n<p>OEM manufacturing that draws on heirloom vegetables is a development approach that combines<strong>regional character, storytelling, and function<\/strong>\u2014all three. Especially in today's health-conscious society and in high-value-added markets like inbound tourism and gifts, it leads to differentiation from major players and higher brand value.<\/p>\n\n\n\n<p>Agriture handles OEM manufacturing using heirloom vegetables from across Japan\u2014Kujo leek, Shishigatani pumpkin, Shogoin turnip, and more\u2014as raw materials, and we welcome flexible discussions on small lots and the use of non-standard ingredients.<\/p>\n\n\n\n<p>If you want to draw on the appeal of heirloom vegetables to create a \u201cproduct with a story to tell,\u201d please get in touch.<\/p>\n\n\n\n<figure class=\"wp-block-image\" style=\"text-align: \"><a href=\"https:\/\/agriture.jp\/en\/local-veg\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/studio-cms-assets\/projects\/9YWyw1reqM\/s-1280x720_v-fms_webp_000891fb-b115-4f46-8ae7-4c86bbab5e0e.jpg\" alt=\"\u4f1d\u7d71\u91ce\u83dc\u306eOEM\u958b\u767a\" width=\"\" 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