{"id":644,"date":"2026-02-23T21:38:41","date_gmt":"2026-02-23T12:38:41","guid":{"rendered":"http:\/\/agriture.jp\/?post_type=oem&p=644"},"modified":"2026-08-12T20:15:29","modified_gmt":"2026-08-12T11:15:29","slug":"functional","status":"publish","type":"oem","link":"https:\/\/agriture.jp\/en\/oem\/functional\/","title":{"rendered":"What Is Phytorich? A Vegetable Series Developed by Takii & Co. That You \"Choose by Color,\" Rich in Functional Components"},"content":{"rendered":"
<\/div>\n\n\n\n

What's the difference between subtractive cooking and \u201ccutting corners\u201d?Cutting corners is skipping steps, but subtraction is the technique of deliberately removing unnecessary elements after deeply understanding the ingredient. It demands the judgment and experience to gauge the ingredient's condition and draw out maximum deliciousness with minimal heating and seasoning.<\/a>Phytorich is a series of vegetables developed by Takii Seed that are rich in functional components, visualizing the components through the vegetable's color. This article explains the lycopene in Kyo Kurenai carrots, the water-soluble pectin in Helthier okra, the antioxidant action of Fruitica tomatoes, the difference between functional components and nutrients, dried OEM production records such as Bentenmaru spinach and Benihoshi mizuna, and appealing credibility through the Phytorich logo.<\/p>\n\n\n\n

In today's diversified food scene, more than simply \u201ctaking in nutrients,\u201d foods with higher added value are in demand. Drawing particular attention are vegetables rich in functional components. Among them, the \u201c<\/p>\n\n\n\n

Phytorich series<\/h2>\n\n\n\n

\u201d developed by Takii Seed offers vegetables rich in functional components that you \u201cchoose by color.\u201d It's drawing attention from producers and supermarkets alike.<\/p>\n\n\n\n

This article explains in detail, from the basics of vegetables rich in functional components, to the features of the Phytorich series, to examples of applying them to OEM development.<\/p>\n\n\n\n

What Is the Phytorich Series?<\/p>\n\n\n\n

The \u201cPhytorich\u201d series developed by Takii Seed is a series that focuses on the vegetable's \u201ccolor\u201d to visualize the functional components it contains. For example, deep-orange carrots contain carotene, vivid-red tomatoes lycopene, and red-purple leafy vegetables anthocyanins \u2014 the appearance itself becomes proof that functional components are present.<\/a><\/p>\n\n\n\n

\"\u30d5\u30a1\u30a4\u30c8\u30ea\u30c3\u30c1\u30b7\u30ea\u30fc\u30ba\u306e\u30d5\u30eb\u30c6\u30a3\u30ab\u3068\u307e\u3068\"<\/figure>\n\n\n\n

This series has multiple variety lines, such as Helthier okra and Fruitica tomato, each with specific components and cooking characteristics. Thanks to Takii Seed's variety development, they are highly regarded as a product group that unites \u201cvivid appearance\u201d and \u201cfunctional components.\u201d<\/h2>\n\n\n\n

In addition, the \u201cPhytorich logo\u201d can be used on the packaging of processed foods and retail products, and the ability to appeal to product value visually is a major benefit.<\/a>Learn more about the Phytorich series here<\/p>\n\n\n\n

What Are Vegetables Rich in Functional Components?<\/p>\n\n\n\n

Vegetables rich in functional components<\/strong><\/h3>\n\n\n\n

refers to varieties, among vegetables, that are especially rich in specific functional components. Through variety development, they are rich in components such as lycopene, carotene, and polyphenols, drawing attention from the standpoint of maintaining health and preventing lifestyle-related diseases.<\/p>\n\n\n\n

While they can be used at the table like ordinary vegetables, they are accepted as a \u201cnatural option\u201d in place of health foods such as supplements. Today, demand is rising as raw materials for corporate SDGs initiatives and wellness products, and their adoption is advancing across a wide range of industries \u2014 food and beverage, retail, and health.<\/p>\n\n\n\n

What Are Functional Components?<\/p>\n\n\n\n

Functional components are components expected to help maintain and promote health and prevent disease \u2014 components said to have beneficial effects on the body, though not strictly necessary for sustaining life. Many are naturally contained in vegetables, fruits, and fermented foods.<\/p>\n\n\n\n

[Representative examples]<\/p>\n\n\n\n

Lycopene (tomatoes, etc.): antioxidant action<\/p>\n\n\n\n

Lutein (spinach, etc.): supports eye health<\/p>\n\n\n\n

GABA (germinated brown rice, etc.): lowering blood pressure, relaxation effect<\/strong><\/h3>\n\n\n\n

Polyphenols (red wine, blueberries, etc.): antioxidant action<\/p>\n\n\n\n

Anthocyanins (purple cabbage, eggplant, etc.): easing eye fatigue, antioxidant action<\/p>\n\n\n\n

What Are Nutrients?<\/p>\n\n\n\n

Nutrients are the basic components that people must take in to live. They are needed as the body's energy source, structural components, and for regulating metabolism.<\/p>\n\n\n\n

Protein<\/p>\n\n\n\n

[The three major nutrients]<\/p>\n\n\n\n

Carbohydrates (sugars, dietary fiber)<\/p>\n\n\n\n

Fats<\/p>\n\n\n\n

Comparison item<\/strong><\/p><\/td>

[Other essential nutrients]<\/strong><\/p><\/td>

Nutrients<\/strong><\/p><\/td><\/tr>

Purpose<\/p><\/td>

Vitamins (e.g., vitamin C, vitamin D)<\/p><\/td>

Minerals (e.g., calcium, iron, zinc)<\/p><\/td><\/tr>

Functional components<\/p><\/td>

Maintaining\/promoting health, prevention<\/p><\/td>

Sustaining life, growth<\/p><\/td><\/tr>

Necessity of intake<\/p><\/td>

Not essential (desirable if present)<\/p><\/td>

Essential<\/p><\/td><\/tr>

Example<\/p><\/td>

Foods that contain them<\/p><\/td>

Vegetables, fruits, fermented foods, seaweed, etc.<\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n

All foods<\/h2>\n\n\n\n

Lycopene, GABA, lutein<\/p>\n\n\n\n

Vitamins, protein, calciumFeatures That Make Them Easy to Add to Everyday Meals<\/strong>The appeal of vegetables rich in functional components comes down to the following two points.<\/p>\n\n\n\n

The first is thatyou can take in functional components efficiently in small amounts<\/strong>. For example, the Phytorich series tomato \u201cFruitica\u201d contains more lycopene than ordinary tomatoes, making it possible to incorporate components expected to have antioxidant action into daily life with ease.<\/p>\n\n\n\n

The second is that<\/h2>\n\n\n\n

they are easy to incorporate into everyday cooking<\/p>\n\n\n\n

\"\u30d5\u30a1\u30a4\u30c8\u30ea\u30c3\u30c1\u30b7\u30ea\u30fc\u30ba\u306e\u4eac\u304f\u308c\u306a\u3044\u4eba\u53c2\"<\/figure>\n\n\n\n

. Vegetables labeled \u201c2x lycopene\u201d or \u201chigh polyphenol\u201d are increasingly appearing in supermarkets, creating an environment where consumers can consciously choose them. Combining color, flavor, and function, these vegetables add health value while preserving the ingredient's own flavor.<\/h3>\n\n\n\n

Specific Examples in the Phytorich Series<\/p>\n\n\n\n

The following are representative examples of the Phytorich series actually in production.<\/a><\/p>\n\n\n\n

\"\u30d8\u30eb\u30b7\u30a8\u30aa\u30af\u30e9\"<\/figure>\n\n\n\n

Kyo Kurenai Carrot<\/h3>\n\n\n\n

A Japanese-born variety distinguished by its red, glossy appearance and rich sweetness. Bred by crossing Gosun carrot with Kintoki carrot, it is notable for being rich in lycopene. Because it retains its vivid red color even after processing, the beautiful red stands out in sweets and dishes where carrot is the star.<\/p>\n\n\n\n

Product information for dried Kyo Kurenai here<\/a><\/p>\n\n\n\n

\"\u30d5\u30eb\u30c6\u30a3\u30ab\u30c8\u30de\u30c8\"<\/figure>\n\n\n\n

Helthier Okra<\/h3>\n\n\n\n

An okra distinguished by its pastel-green color and very strong viscosity. Rich in water-soluble pectin, a type of dietary fiber, it retains its distinctive stickiness even after heating. It is also well suited to dried processing, with the appeal that its texture is not easily lost even after rehydration.<\/p>\n\n\n\n

Product information for dried okra here<\/a><\/p>\n\n\n\n

Fruitica Tomato<\/h2>\n\n\n\n

The Phytorich series tomato variety \u201cFruitica\u201d has a higher lycopene content than ordinary tomatoes, an ingredient that lets you efficiently take in functional components expected to have antioxidant action. Medium-sized with a high sugar content and firm flesh, it is well suited to heat-cooking and dried processing, and is used in a wide range of applications \u2014 juice, pasta sauce, dried vegetables, and more.<\/p>\n\n\n\n

. Vegetables labeled \u201c2x lycopene\u201d or \u201chigh polyphenol\u201d are increasingly appearing in supermarkets, creating an environment where consumers can consciously choose them. Combining color, flavor, and function, these vegetables add health value while preserving the ingredient's own flavor.<\/strong><\/a>\uff08<\/strong>Dried vegetables, powder\uff09<\/strong>Product examples for mini tomatoes here<\/p>\n\n\n\n

Agriture's Drying Track Record and Product Development Examples<\/strong><\/a>At Agriture, we provide OEM supply of dried vegetables made from Phytorich series varieties as raw material. The following are some examples of actual production records.<\/p>\n\n\n\n

Kyo Kurenai Carrot<\/strong><\/a>\uff08<\/strong>Dried vegetables, powder\uff09<\/strong>: as a confectionery ingredient making use of lycopene's red color and natural sweetness, and for salad toppings<\/p>\n\n\n\n

Orange Carrot<\/strong><\/a>(dried vegetable \/ powder): as a raw material in herbal teas<\/p>\n\n\n\n

Benihoshi mizuna<\/strong><\/a>: instant soups making use of its viscosity, and as a frozen prepared-food ingredient<\/p>\n\n\n\n

Bentenmaru Spinach<\/p>\n\n\n\n

(dried vegetable \/ powder): a variety with little bitterness, perfect for cooking<\/h2>\n\n\n\n

(dried vegetable \/ powder): distinguished by a vivid purple hueOEM<\/a>All are additive-free, and while preserving the color, deliciousness, and functional components that Phytorich holds, they are applied to product development for commercial and retail use.<\/p>\n\n\n\n

Using Phytorich for OEM and Commercial Raw Materials<\/p>\n\n\n\n

Products using vegetables containing functional components can offer clear health value, giving them high potential as<\/p>\n\n\n\n

and commercial raw materials. Raw materials like the Phytorich series, where functional components have been researched from the variety-development stage, demonstrate the following strengths in B2B applications.<\/p>\n\n\n\n

Product design premised on component enhancement is possible<\/p>\n\n\n\n

Appealing to credibility through the Phytorich logo is possible<\/a><\/p>\n\n\n\n

Deployment to the food-service and prepared-food industries by uniting vivid appearance, deliciousness, and functional components<\/h2>\n\n\n\n

In a landscape where differentiation in OEM is difficult, the Phytorich series \u2014 able to convey both function and deliciousness to consumers \u2014 becomes a powerful partner for brand and product development.<\/p>\n\n\n\n

Product development using vegetables here<\/p>\n\n\n\n

Phytorich Is a \u201cChosen\u201d Ingredient<\/a><\/p>\n\n\n\n

\"\u4e7e\u71e5\u91ce\u83dc\u306e\u539f\u6599\u5378\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\"<\/a><\/figure>\n\n\n\n\n\n\n

\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":953,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u73fe\u4ee3\u3067\u306f\u3001\u305f\u3060\u300c\u6804\u990a\u3092\u6442\u308b\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u3088\u308a\u4ed8\u52a0\u4fa1\u5024\u306e\u9ad8\u3044\u98df\u54c1\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001\u6a5f\u80fd\u6027\u6210\u5206\u3092\u8c4a\u5bcc\u306b\u542b\u3080\u91ce\u83dc\u3002","ssp_meta_keyword":"\u30d5\u30a1\u30a4\u30c8\u30ea\u30c3\u30c1\u3068\u306f","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[8,7,37],"tags":[72],"vegetable":[],"class_list":["post-644","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-tea","category-wholesale","category-food-oem","tag-dried-vegetables"],"acf":{"summary":"\u30d5\u30a1\u30a4\u30c8\u30ea\u30c3\u30c1\u306f\u30bf\u30ad\u30a4\u7a2e\u82d7\u304c\u958b\u767a\u3057\u305f\u6a5f\u80fd\u6027\u6210\u5206\u3092\u8c4a\u5bcc\u306b\u542b\u3080\u91ce\u83dc\u30b7\u30ea\u30fc\u30ba\u3067\u3001\u91ce\u83dc\u306e\u8272\u3067\u6210\u5206\u3092\u53ef\u8996\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u4eac\u304f\u308c\u306a\u3044\u4eba\u53c2\u306e\u30ea\u30b3\u30d4\u30f3\u3001\u30d8\u30eb\u30b7\u30a8\u30aa\u30af\u30e9\u306e\u6c34\u6eb6\u6027\u30da\u30af\u30c1\u30f3\u3001\u30d5\u30eb\u30c6\u30a3\u30ab\u30c8\u30de\u30c8\u306e\u6297\u9178\u5316\u4f5c\u7528\u3001\u6a5f\u80fd\u6027\u6210\u5206\u3068\u6804\u990a\u7d20\u306e\u9055\u3044\u3001\u5f01\u5929\u4e38\u307b\u3046\u308c\u3093\u8349\u30fb\u7d05\u6cd5\u5e2b\u6c34\u83dc\u7b49\u306e\u4e7e\u71e5OEM\u5b9f\u7e3e\u3001\u30d5\u30a1\u30a4\u30c8\u30ea\u30c3\u30c1\u30ed\u30b4\u306b\u3088\u308b\u4fe1\u983c\u6027\u8a34\u6c42\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","product":1112},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/644\/revisions"}],"predecessor-version":[{"id":6106,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/644\/revisions\/6106"}],"acf:post":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/product\/1112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/953"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=644"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}