Recommended reading<\/h3>\n\n- Vegetable powder list<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n
![\"\u4e7e\u71e5\u91ce\u83dc\u306eOEM\u52a0\u5de5\"](\"https:\/\/storage.googleapis.com\/studio-cms-assets\/projects\/9YWyw1reqM\/s-1280x720_v-fms_webp_362f3ef5-e977-49ed-8f09-f392dc5f6600.jpg\")
<\/a><\/figure>\n\n\n\nWhat Is a Food Trade Show? Understanding the Basics<\/strong><\/h2>\n\n\n\nA food trade show is an event where companies involved in the food, beverage, and agriculture fields display and promote their products and services.<\/p>\n\n\n\n
In Japan, roughly 820 trade shows were held as of 2022, with events on diverse themes taking place year-round, centered on major venues such as Tokyo Big Sight, Makuhari Messe, and Intex Osaka.<\/p>\n\n\n\n
The Main Purposes of Trade Shows<\/strong><\/h3>\n\n\n\nFood trade shows have clear purposes: expanding awareness of products and services, winning business meetings, corporate branding, and improving engagement with existing customers.<\/p>\n\n\n\n
Especially noteworthy is that trade shows are \u201cbusiness-meeting\u201d events. Rather than merely displaying products, they function as venues to talk directly with high-intent industry professionals and connect to concrete business.<\/p>\n\n\n\n
What Kinds of Companies Participate<\/strong><\/h3>\n\n\n\nA diverse range of companies participate in food trade shows. Not only food and beverage makers, but businesses involved across the entire food-industry supply chain\u2014production-machinery makers, raw-material suppliers, packaging companies, inspection-equipment makers, and more\u2014gather together.<\/p>\n\n\n\n
Visitors are similarly wide-ranging, and a key feature is that many decision-makers with purchasing authority attend\u2014sake and beer makers, beverage makers, retailers and wholesalers, buyers, and even companies considering new entry.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nBenefit 1: Direct Business Meetings with High-Intent Prospects<\/strong><\/h2>\n\n\n\nThe greatest benefit of a trade show is direct dialogue with high-quality prospects.<\/p>\n\n\n\n
At the International Fermented & Brewed Food Industry Expo, for example, 50,000 people visit\u2014makers, production managers, purchasing managers, and others specializing in the fermentation and brewing industry. These visitors aren\u2019t merely gathering information; they are high-intent people considering concrete adoption.<\/p>\n\n\n\n
Characteristics of Trade Show Visitors<\/strong><\/h3>\n\n\n\nThe people who come to trade shows have something in common: a clear sense of purpose. Because they visit with concrete needs\u2014considering adopting a new product, developing suppliers, grasping industry trends\u2014the likelihood of closing a deal is far higher than in ordinary sales activity.<\/p>\n\n\n\n
Another major feature is that many people with product-adoption authority attend. In ordinary sales activity, contact is centered on the staff level, but at a trade show you get the valuable chance to talk directly with decision-makers who hold approval authority.<\/p>\n\n\n\n
Benefit 2: Provide a Concrete Sense of Adoption Through Demonstrations and Tastings<\/strong><\/h2>\n\n\n\nA strength unique to trade shows is offering product experiences that appeal to the senses.<\/p>\n\n\n\n
Demonstrations of production equipment, promoting new products through tastings and sampling\u2014through real experiences, you let customers picture concretely what adoption would look like. This is a value unique to trade shows that catalogs and websites can never deliver.<\/p>\n\n\n\n
The Business-Meeting Effect Created by Demonstrations<\/strong><\/h3>\n\n\n\nShow them the machine, run a demonstration, and have them taste the finished product. This process strongly pushes customers toward a purchase decision.<\/p>\n\n\n\n
Displays with movement that appeal to sight, product experiences that appeal to taste and smell, and effective presentations that appeal to hearing\u2014when these elements combine, they stay strongly in visitors\u2019 memories and dramatically raise the probability of closing a deal.<\/p>\n\n\n\n
Benefit 3: Cost-Effective Sales Activity<\/strong><\/h2>\n\n\n\nExhibiting at a trade show certainly costs money. Exhibit fees, decoration costs, machine transport costs\u2014by no means a cheap investment.<\/p>\n\n\n\n
But considering the alternative of visiting many customers individually or having them come to you\u2014especially when it comes to reaching overseas users\u2014the cost-effectiveness is very high.<\/p>\n\n\n\n
Creating Efficient Customer Touchpoints<\/strong><\/h3>\n\n\n\nThe chance to make contact with dozens\u2014sometimes over a hundred\u2014prospects during a three-day trade show is unthinkable in ordinary sales activity. Considering the time spent traveling and coordinating appointments, trade shows are an extremely efficient sales method.<\/p>\n\n\n\n
What\u2019s more, making contact with many customers at once makes it easier to grasp trends in market needs, which you can put to use in future product development and sales strategy.<\/p>\n\n\n\n
Benefit 4: Deepen Relationships with Existing Customers<\/strong><\/h2>\n\n\n\nTrade shows are effective not only for acquiring new customers but also for building relationships with existing ones.<\/p>\n\n\n\n
By preparing and distributing materials in advance to encourage attendance, you can create opportunities for face-to-face communication with existing clients. It becomes a chance to deepen the relationship a step further\u2014sharing detailed content you can\u2019t cover in day-to-day dealings, or previewing new products.<\/p>\n\n\n\n
Building Trust<\/strong><\/h3>\n\n\n\nReal communication\u2014tastings, sampling, live equipment demos\u2014contributes greatly to building trust with customers. By letting them directly experience the product\u2019s texture and the company\u2019s attitude, which are hard to convey online, you can build a stronger partnership.<\/p>\n\n\n\n
Benefit 5: Efficiently Gather Industry Trends and Competitor Intelligence<\/strong><\/h2>\n\n\n\nTrade shows are a treasure trove of information gathering.<\/p>\n\n\n\n
Precisely because it\u2019s a place where the latest trends gather in one spot, you can think about your next strategy while grasping other exhibitors\u2019 activity, reading user-side trends from the makeup of visitors, and observing customers\u2019 reactions to your own products.<\/p>\n\n\n\n
Use as a Venue for Employee Training<\/strong><\/h3>\n\n\n\nA growing number of companies also use trade shows as a venue for employee training. Having employees, including new hires, tour other exhibitors\u2019 booths and view machines beyond their own gives them knowledge they can apply to future exhibiting and machine design.<\/p>\n\n\n\n
Letting them experience the actual business-meeting scene also leads to improved sales skills and deeper product knowledge.<\/p>\n\n\n\n
Benefit 6: Seize a Springboard for Overseas Expansion<\/strong><\/h2>\n\n\n\nFood trade shows draw many overseas visitors too.<\/p>\n\n\n\n
By assigning staff who can speak English, Chinese, and other languages and who understand the technical terms, you can create opportunities for business meetings with overseas clients. Because overseas visitors often come in large groups, it\u2019s also effective to secure a more spacious meeting area within your booth.<\/p>\n\n\n\n
A Foothold in the Global Market<\/strong><\/h3>\n\n\n\nJapanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a><\/figure>\n\n\n\nWhat Is a Food Trade Show? Understanding the Basics<\/strong><\/h2>\n\n\n\nA food trade show is an event where companies involved in the food, beverage, and agriculture fields display and promote their products and services.<\/p>\n\n\n\n
In Japan, roughly 820 trade shows were held as of 2022, with events on diverse themes taking place year-round, centered on major venues such as Tokyo Big Sight, Makuhari Messe, and Intex Osaka.<\/p>\n\n\n\n
The Main Purposes of Trade Shows<\/strong><\/h3>\n\n\n\nFood trade shows have clear purposes: expanding awareness of products and services, winning business meetings, corporate branding, and improving engagement with existing customers.<\/p>\n\n\n\n
Especially noteworthy is that trade shows are \u201cbusiness-meeting\u201d events. Rather than merely displaying products, they function as venues to talk directly with high-intent industry professionals and connect to concrete business.<\/p>\n\n\n\n
What Kinds of Companies Participate<\/strong><\/h3>\n\n\n\nA diverse range of companies participate in food trade shows. Not only food and beverage makers, but businesses involved across the entire food-industry supply chain\u2014production-machinery makers, raw-material suppliers, packaging companies, inspection-equipment makers, and more\u2014gather together.<\/p>\n\n\n\n
Visitors are similarly wide-ranging, and a key feature is that many decision-makers with purchasing authority attend\u2014sake and beer makers, beverage makers, retailers and wholesalers, buyers, and even companies considering new entry.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nBenefit 1: Direct Business Meetings with High-Intent Prospects<\/strong><\/h2>\n\n\n\nThe greatest benefit of a trade show is direct dialogue with high-quality prospects.<\/p>\n\n\n\n
At the International Fermented & Brewed Food Industry Expo, for example, 50,000 people visit\u2014makers, production managers, purchasing managers, and others specializing in the fermentation and brewing industry. These visitors aren\u2019t merely gathering information; they are high-intent people considering concrete adoption.<\/p>\n\n\n\n
Characteristics of Trade Show Visitors<\/strong><\/h3>\n\n\n\nThe people who come to trade shows have something in common: a clear sense of purpose. Because they visit with concrete needs\u2014considering adopting a new product, developing suppliers, grasping industry trends\u2014the likelihood of closing a deal is far higher than in ordinary sales activity.<\/p>\n\n\n\n
Another major feature is that many people with product-adoption authority attend. In ordinary sales activity, contact is centered on the staff level, but at a trade show you get the valuable chance to talk directly with decision-makers who hold approval authority.<\/p>\n\n\n\n
Benefit 2: Provide a Concrete Sense of Adoption Through Demonstrations and Tastings<\/strong><\/h2>\n\n\n\nA strength unique to trade shows is offering product experiences that appeal to the senses.<\/p>\n\n\n\n
Demonstrations of production equipment, promoting new products through tastings and sampling\u2014through real experiences, you let customers picture concretely what adoption would look like. This is a value unique to trade shows that catalogs and websites can never deliver.<\/p>\n\n\n\n
The Business-Meeting Effect Created by Demonstrations<\/strong><\/h3>\n\n\n\nShow them the machine, run a demonstration, and have them taste the finished product. This process strongly pushes customers toward a purchase decision.<\/p>\n\n\n\n
Displays with movement that appeal to sight, product experiences that appeal to taste and smell, and effective presentations that appeal to hearing\u2014when these elements combine, they stay strongly in visitors\u2019 memories and dramatically raise the probability of closing a deal.<\/p>\n\n\n\n
Benefit 3: Cost-Effective Sales Activity<\/strong><\/h2>\n\n\n\nExhibiting at a trade show certainly costs money. Exhibit fees, decoration costs, machine transport costs\u2014by no means a cheap investment.<\/p>\n\n\n\n
But considering the alternative of visiting many customers individually or having them come to you\u2014especially when it comes to reaching overseas users\u2014the cost-effectiveness is very high.<\/p>\n\n\n\n
Creating Efficient Customer Touchpoints<\/strong><\/h3>\n\n\n\nThe chance to make contact with dozens\u2014sometimes over a hundred\u2014prospects during a three-day trade show is unthinkable in ordinary sales activity. Considering the time spent traveling and coordinating appointments, trade shows are an extremely efficient sales method.<\/p>\n\n\n\n
What\u2019s more, making contact with many customers at once makes it easier to grasp trends in market needs, which you can put to use in future product development and sales strategy.<\/p>\n\n\n\n
Benefit 4: Deepen Relationships with Existing Customers<\/strong><\/h2>\n\n\n\nTrade shows are effective not only for acquiring new customers but also for building relationships with existing ones.<\/p>\n\n\n\n
By preparing and distributing materials in advance to encourage attendance, you can create opportunities for face-to-face communication with existing clients. It becomes a chance to deepen the relationship a step further\u2014sharing detailed content you can\u2019t cover in day-to-day dealings, or previewing new products.<\/p>\n\n\n\n
Building Trust<\/strong><\/h3>\n\n\n\nReal communication\u2014tastings, sampling, live equipment demos\u2014contributes greatly to building trust with customers. By letting them directly experience the product\u2019s texture and the company\u2019s attitude, which are hard to convey online, you can build a stronger partnership.<\/p>\n\n\n\n
Benefit 5: Efficiently Gather Industry Trends and Competitor Intelligence<\/strong><\/h2>\n\n\n\nTrade shows are a treasure trove of information gathering.<\/p>\n\n\n\n
Precisely because it\u2019s a place where the latest trends gather in one spot, you can think about your next strategy while grasping other exhibitors\u2019 activity, reading user-side trends from the makeup of visitors, and observing customers\u2019 reactions to your own products.<\/p>\n\n\n\n
Use as a Venue for Employee Training<\/strong><\/h3>\n\n\n\nA growing number of companies also use trade shows as a venue for employee training. Having employees, including new hires, tour other exhibitors\u2019 booths and view machines beyond their own gives them knowledge they can apply to future exhibiting and machine design.<\/p>\n\n\n\n
Letting them experience the actual business-meeting scene also leads to improved sales skills and deeper product knowledge.<\/p>\n\n\n\n
Benefit 6: Seize a Springboard for Overseas Expansion<\/strong><\/h2>\n\n\n\nFood trade shows draw many overseas visitors too.<\/p>\n\n\n\n
By assigning staff who can speak English, Chinese, and other languages and who understand the technical terms, you can create opportunities for business meetings with overseas clients. Because overseas visitors often come in large groups, it\u2019s also effective to secure a more spacious meeting area within your booth.<\/p>\n\n\n\n
A Foothold in the Global Market<\/strong><\/h3>\n\n\n\nJapanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Food trade shows have clear purposes: expanding awareness of products and services, winning business meetings, corporate branding, and improving engagement with existing customers.<\/p>\n\n\n\n
Especially noteworthy is that trade shows are \u201cbusiness-meeting\u201d events. Rather than merely displaying products, they function as venues to talk directly with high-intent industry professionals and connect to concrete business.<\/p>\n\n\n\n
What Kinds of Companies Participate<\/strong><\/h3>\n\n\n\nA diverse range of companies participate in food trade shows. Not only food and beverage makers, but businesses involved across the entire food-industry supply chain\u2014production-machinery makers, raw-material suppliers, packaging companies, inspection-equipment makers, and more\u2014gather together.<\/p>\n\n\n\n
Visitors are similarly wide-ranging, and a key feature is that many decision-makers with purchasing authority attend\u2014sake and beer makers, beverage makers, retailers and wholesalers, buyers, and even companies considering new entry.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nBenefit 1: Direct Business Meetings with High-Intent Prospects<\/strong><\/h2>\n\n\n\nThe greatest benefit of a trade show is direct dialogue with high-quality prospects.<\/p>\n\n\n\n
At the International Fermented & Brewed Food Industry Expo, for example, 50,000 people visit\u2014makers, production managers, purchasing managers, and others specializing in the fermentation and brewing industry. These visitors aren\u2019t merely gathering information; they are high-intent people considering concrete adoption.<\/p>\n\n\n\n
Characteristics of Trade Show Visitors<\/strong><\/h3>\n\n\n\nThe people who come to trade shows have something in common: a clear sense of purpose. Because they visit with concrete needs\u2014considering adopting a new product, developing suppliers, grasping industry trends\u2014the likelihood of closing a deal is far higher than in ordinary sales activity.<\/p>\n\n\n\n
Another major feature is that many people with product-adoption authority attend. In ordinary sales activity, contact is centered on the staff level, but at a trade show you get the valuable chance to talk directly with decision-makers who hold approval authority.<\/p>\n\n\n\n
Benefit 2: Provide a Concrete Sense of Adoption Through Demonstrations and Tastings<\/strong><\/h2>\n\n\n\nA strength unique to trade shows is offering product experiences that appeal to the senses.<\/p>\n\n\n\n
Demonstrations of production equipment, promoting new products through tastings and sampling\u2014through real experiences, you let customers picture concretely what adoption would look like. This is a value unique to trade shows that catalogs and websites can never deliver.<\/p>\n\n\n\n
The Business-Meeting Effect Created by Demonstrations<\/strong><\/h3>\n\n\n\nShow them the machine, run a demonstration, and have them taste the finished product. This process strongly pushes customers toward a purchase decision.<\/p>\n\n\n\n
Displays with movement that appeal to sight, product experiences that appeal to taste and smell, and effective presentations that appeal to hearing\u2014when these elements combine, they stay strongly in visitors\u2019 memories and dramatically raise the probability of closing a deal.<\/p>\n\n\n\n
Benefit 3: Cost-Effective Sales Activity<\/strong><\/h2>\n\n\n\nExhibiting at a trade show certainly costs money. Exhibit fees, decoration costs, machine transport costs\u2014by no means a cheap investment.<\/p>\n\n\n\n
But considering the alternative of visiting many customers individually or having them come to you\u2014especially when it comes to reaching overseas users\u2014the cost-effectiveness is very high.<\/p>\n\n\n\n
Creating Efficient Customer Touchpoints<\/strong><\/h3>\n\n\n\nThe chance to make contact with dozens\u2014sometimes over a hundred\u2014prospects during a three-day trade show is unthinkable in ordinary sales activity. Considering the time spent traveling and coordinating appointments, trade shows are an extremely efficient sales method.<\/p>\n\n\n\n
What\u2019s more, making contact with many customers at once makes it easier to grasp trends in market needs, which you can put to use in future product development and sales strategy.<\/p>\n\n\n\n
Benefit 4: Deepen Relationships with Existing Customers<\/strong><\/h2>\n\n\n\nTrade shows are effective not only for acquiring new customers but also for building relationships with existing ones.<\/p>\n\n\n\n
By preparing and distributing materials in advance to encourage attendance, you can create opportunities for face-to-face communication with existing clients. It becomes a chance to deepen the relationship a step further\u2014sharing detailed content you can\u2019t cover in day-to-day dealings, or previewing new products.<\/p>\n\n\n\n
Building Trust<\/strong><\/h3>\n\n\n\nReal communication\u2014tastings, sampling, live equipment demos\u2014contributes greatly to building trust with customers. By letting them directly experience the product\u2019s texture and the company\u2019s attitude, which are hard to convey online, you can build a stronger partnership.<\/p>\n\n\n\n
Benefit 5: Efficiently Gather Industry Trends and Competitor Intelligence<\/strong><\/h2>\n\n\n\nTrade shows are a treasure trove of information gathering.<\/p>\n\n\n\n
Precisely because it\u2019s a place where the latest trends gather in one spot, you can think about your next strategy while grasping other exhibitors\u2019 activity, reading user-side trends from the makeup of visitors, and observing customers\u2019 reactions to your own products.<\/p>\n\n\n\n
Use as a Venue for Employee Training<\/strong><\/h3>\n\n\n\nA growing number of companies also use trade shows as a venue for employee training. Having employees, including new hires, tour other exhibitors\u2019 booths and view machines beyond their own gives them knowledge they can apply to future exhibiting and machine design.<\/p>\n\n\n\n
Letting them experience the actual business-meeting scene also leads to improved sales skills and deeper product knowledge.<\/p>\n\n\n\n
Benefit 6: Seize a Springboard for Overseas Expansion<\/strong><\/h2>\n\n\n\nFood trade shows draw many overseas visitors too.<\/p>\n\n\n\n
By assigning staff who can speak English, Chinese, and other languages and who understand the technical terms, you can create opportunities for business meetings with overseas clients. Because overseas visitors often come in large groups, it\u2019s also effective to secure a more spacious meeting area within your booth.<\/p>\n\n\n\n
A Foothold in the Global Market<\/strong><\/h3>\n\n\n\nJapanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a><\/figure>\n\n\n\nBenefit 1: Direct Business Meetings with High-Intent Prospects<\/strong><\/h2>\n\n\n\nThe greatest benefit of a trade show is direct dialogue with high-quality prospects.<\/p>\n\n\n\n
At the International Fermented & Brewed Food Industry Expo, for example, 50,000 people visit\u2014makers, production managers, purchasing managers, and others specializing in the fermentation and brewing industry. These visitors aren\u2019t merely gathering information; they are high-intent people considering concrete adoption.<\/p>\n\n\n\n
Characteristics of Trade Show Visitors<\/strong><\/h3>\n\n\n\nThe people who come to trade shows have something in common: a clear sense of purpose. Because they visit with concrete needs\u2014considering adopting a new product, developing suppliers, grasping industry trends\u2014the likelihood of closing a deal is far higher than in ordinary sales activity.<\/p>\n\n\n\n
Another major feature is that many people with product-adoption authority attend. In ordinary sales activity, contact is centered on the staff level, but at a trade show you get the valuable chance to talk directly with decision-makers who hold approval authority.<\/p>\n\n\n\n
Benefit 2: Provide a Concrete Sense of Adoption Through Demonstrations and Tastings<\/strong><\/h2>\n\n\n\nA strength unique to trade shows is offering product experiences that appeal to the senses.<\/p>\n\n\n\n
Demonstrations of production equipment, promoting new products through tastings and sampling\u2014through real experiences, you let customers picture concretely what adoption would look like. This is a value unique to trade shows that catalogs and websites can never deliver.<\/p>\n\n\n\n
The Business-Meeting Effect Created by Demonstrations<\/strong><\/h3>\n\n\n\nShow them the machine, run a demonstration, and have them taste the finished product. This process strongly pushes customers toward a purchase decision.<\/p>\n\n\n\n
Displays with movement that appeal to sight, product experiences that appeal to taste and smell, and effective presentations that appeal to hearing\u2014when these elements combine, they stay strongly in visitors\u2019 memories and dramatically raise the probability of closing a deal.<\/p>\n\n\n\n
Benefit 3: Cost-Effective Sales Activity<\/strong><\/h2>\n\n\n\nExhibiting at a trade show certainly costs money. Exhibit fees, decoration costs, machine transport costs\u2014by no means a cheap investment.<\/p>\n\n\n\n
But considering the alternative of visiting many customers individually or having them come to you\u2014especially when it comes to reaching overseas users\u2014the cost-effectiveness is very high.<\/p>\n\n\n\n
Creating Efficient Customer Touchpoints<\/strong><\/h3>\n\n\n\nThe chance to make contact with dozens\u2014sometimes over a hundred\u2014prospects during a three-day trade show is unthinkable in ordinary sales activity. Considering the time spent traveling and coordinating appointments, trade shows are an extremely efficient sales method.<\/p>\n\n\n\n
What\u2019s more, making contact with many customers at once makes it easier to grasp trends in market needs, which you can put to use in future product development and sales strategy.<\/p>\n\n\n\n
Benefit 4: Deepen Relationships with Existing Customers<\/strong><\/h2>\n\n\n\nTrade shows are effective not only for acquiring new customers but also for building relationships with existing ones.<\/p>\n\n\n\n
By preparing and distributing materials in advance to encourage attendance, you can create opportunities for face-to-face communication with existing clients. It becomes a chance to deepen the relationship a step further\u2014sharing detailed content you can\u2019t cover in day-to-day dealings, or previewing new products.<\/p>\n\n\n\n
Building Trust<\/strong><\/h3>\n\n\n\nReal communication\u2014tastings, sampling, live equipment demos\u2014contributes greatly to building trust with customers. By letting them directly experience the product\u2019s texture and the company\u2019s attitude, which are hard to convey online, you can build a stronger partnership.<\/p>\n\n\n\n
Benefit 5: Efficiently Gather Industry Trends and Competitor Intelligence<\/strong><\/h2>\n\n\n\nTrade shows are a treasure trove of information gathering.<\/p>\n\n\n\n
Precisely because it\u2019s a place where the latest trends gather in one spot, you can think about your next strategy while grasping other exhibitors\u2019 activity, reading user-side trends from the makeup of visitors, and observing customers\u2019 reactions to your own products.<\/p>\n\n\n\n
Use as a Venue for Employee Training<\/strong><\/h3>\n\n\n\nA growing number of companies also use trade shows as a venue for employee training. Having employees, including new hires, tour other exhibitors\u2019 booths and view machines beyond their own gives them knowledge they can apply to future exhibiting and machine design.<\/p>\n\n\n\n
Letting them experience the actual business-meeting scene also leads to improved sales skills and deeper product knowledge.<\/p>\n\n\n\n
Benefit 6: Seize a Springboard for Overseas Expansion<\/strong><\/h2>\n\n\n\nFood trade shows draw many overseas visitors too.<\/p>\n\n\n\n
By assigning staff who can speak English, Chinese, and other languages and who understand the technical terms, you can create opportunities for business meetings with overseas clients. Because overseas visitors often come in large groups, it\u2019s also effective to secure a more spacious meeting area within your booth.<\/p>\n\n\n\n
A Foothold in the Global Market<\/strong><\/h3>\n\n\n\nJapanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The people who come to trade shows have something in common: a clear sense of purpose. Because they visit with concrete needs\u2014considering adopting a new product, developing suppliers, grasping industry trends\u2014the likelihood of closing a deal is far higher than in ordinary sales activity.<\/p>\n\n\n\n
Another major feature is that many people with product-adoption authority attend. In ordinary sales activity, contact is centered on the staff level, but at a trade show you get the valuable chance to talk directly with decision-makers who hold approval authority.<\/p>\n\n\n\n
Benefit 2: Provide a Concrete Sense of Adoption Through Demonstrations and Tastings<\/strong><\/h2>\n\n\n\nA strength unique to trade shows is offering product experiences that appeal to the senses.<\/p>\n\n\n\n
Demonstrations of production equipment, promoting new products through tastings and sampling\u2014through real experiences, you let customers picture concretely what adoption would look like. This is a value unique to trade shows that catalogs and websites can never deliver.<\/p>\n\n\n\n
The Business-Meeting Effect Created by Demonstrations<\/strong><\/h3>\n\n\n\nShow them the machine, run a demonstration, and have them taste the finished product. This process strongly pushes customers toward a purchase decision.<\/p>\n\n\n\n
Displays with movement that appeal to sight, product experiences that appeal to taste and smell, and effective presentations that appeal to hearing\u2014when these elements combine, they stay strongly in visitors\u2019 memories and dramatically raise the probability of closing a deal.<\/p>\n\n\n\n
Benefit 3: Cost-Effective Sales Activity<\/strong><\/h2>\n\n\n\nExhibiting at a trade show certainly costs money. Exhibit fees, decoration costs, machine transport costs\u2014by no means a cheap investment.<\/p>\n\n\n\n
But considering the alternative of visiting many customers individually or having them come to you\u2014especially when it comes to reaching overseas users\u2014the cost-effectiveness is very high.<\/p>\n\n\n\n
Creating Efficient Customer Touchpoints<\/strong><\/h3>\n\n\n\nThe chance to make contact with dozens\u2014sometimes over a hundred\u2014prospects during a three-day trade show is unthinkable in ordinary sales activity. Considering the time spent traveling and coordinating appointments, trade shows are an extremely efficient sales method.<\/p>\n\n\n\n
What\u2019s more, making contact with many customers at once makes it easier to grasp trends in market needs, which you can put to use in future product development and sales strategy.<\/p>\n\n\n\n
Benefit 4: Deepen Relationships with Existing Customers<\/strong><\/h2>\n\n\n\nTrade shows are effective not only for acquiring new customers but also for building relationships with existing ones.<\/p>\n\n\n\n
By preparing and distributing materials in advance to encourage attendance, you can create opportunities for face-to-face communication with existing clients. It becomes a chance to deepen the relationship a step further\u2014sharing detailed content you can\u2019t cover in day-to-day dealings, or previewing new products.<\/p>\n\n\n\n
Building Trust<\/strong><\/h3>\n\n\n\nReal communication\u2014tastings, sampling, live equipment demos\u2014contributes greatly to building trust with customers. By letting them directly experience the product\u2019s texture and the company\u2019s attitude, which are hard to convey online, you can build a stronger partnership.<\/p>\n\n\n\n
Benefit 5: Efficiently Gather Industry Trends and Competitor Intelligence<\/strong><\/h2>\n\n\n\nTrade shows are a treasure trove of information gathering.<\/p>\n\n\n\n
Precisely because it\u2019s a place where the latest trends gather in one spot, you can think about your next strategy while grasping other exhibitors\u2019 activity, reading user-side trends from the makeup of visitors, and observing customers\u2019 reactions to your own products.<\/p>\n\n\n\n
Use as a Venue for Employee Training<\/strong><\/h3>\n\n\n\nA growing number of companies also use trade shows as a venue for employee training. Having employees, including new hires, tour other exhibitors\u2019 booths and view machines beyond their own gives them knowledge they can apply to future exhibiting and machine design.<\/p>\n\n\n\n
Letting them experience the actual business-meeting scene also leads to improved sales skills and deeper product knowledge.<\/p>\n\n\n\n
Benefit 6: Seize a Springboard for Overseas Expansion<\/strong><\/h2>\n\n\n\nFood trade shows draw many overseas visitors too.<\/p>\n\n\n\n
By assigning staff who can speak English, Chinese, and other languages and who understand the technical terms, you can create opportunities for business meetings with overseas clients. Because overseas visitors often come in large groups, it\u2019s also effective to secure a more spacious meeting area within your booth.<\/p>\n\n\n\n
A Foothold in the Global Market<\/strong><\/h3>\n\n\n\nJapanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Show them the machine, run a demonstration, and have them taste the finished product. This process strongly pushes customers toward a purchase decision.<\/p>\n\n\n\n
Displays with movement that appeal to sight, product experiences that appeal to taste and smell, and effective presentations that appeal to hearing\u2014when these elements combine, they stay strongly in visitors\u2019 memories and dramatically raise the probability of closing a deal.<\/p>\n\n\n\n
Benefit 3: Cost-Effective Sales Activity<\/strong><\/h2>\n\n\n\nExhibiting at a trade show certainly costs money. Exhibit fees, decoration costs, machine transport costs\u2014by no means a cheap investment.<\/p>\n\n\n\n
But considering the alternative of visiting many customers individually or having them come to you\u2014especially when it comes to reaching overseas users\u2014the cost-effectiveness is very high.<\/p>\n\n\n\n
Creating Efficient Customer Touchpoints<\/strong><\/h3>\n\n\n\nThe chance to make contact with dozens\u2014sometimes over a hundred\u2014prospects during a three-day trade show is unthinkable in ordinary sales activity. Considering the time spent traveling and coordinating appointments, trade shows are an extremely efficient sales method.<\/p>\n\n\n\n
What\u2019s more, making contact with many customers at once makes it easier to grasp trends in market needs, which you can put to use in future product development and sales strategy.<\/p>\n\n\n\n
Benefit 4: Deepen Relationships with Existing Customers<\/strong><\/h2>\n\n\n\nTrade shows are effective not only for acquiring new customers but also for building relationships with existing ones.<\/p>\n\n\n\n
By preparing and distributing materials in advance to encourage attendance, you can create opportunities for face-to-face communication with existing clients. It becomes a chance to deepen the relationship a step further\u2014sharing detailed content you can\u2019t cover in day-to-day dealings, or previewing new products.<\/p>\n\n\n\n
Building Trust<\/strong><\/h3>\n\n\n\nReal communication\u2014tastings, sampling, live equipment demos\u2014contributes greatly to building trust with customers. By letting them directly experience the product\u2019s texture and the company\u2019s attitude, which are hard to convey online, you can build a stronger partnership.<\/p>\n\n\n\n
Benefit 5: Efficiently Gather Industry Trends and Competitor Intelligence<\/strong><\/h2>\n\n\n\nTrade shows are a treasure trove of information gathering.<\/p>\n\n\n\n
Precisely because it\u2019s a place where the latest trends gather in one spot, you can think about your next strategy while grasping other exhibitors\u2019 activity, reading user-side trends from the makeup of visitors, and observing customers\u2019 reactions to your own products.<\/p>\n\n\n\n
Use as a Venue for Employee Training<\/strong><\/h3>\n\n\n\nA growing number of companies also use trade shows as a venue for employee training. Having employees, including new hires, tour other exhibitors\u2019 booths and view machines beyond their own gives them knowledge they can apply to future exhibiting and machine design.<\/p>\n\n\n\n
Letting them experience the actual business-meeting scene also leads to improved sales skills and deeper product knowledge.<\/p>\n\n\n\n
Benefit 6: Seize a Springboard for Overseas Expansion<\/strong><\/h2>\n\n\n\nFood trade shows draw many overseas visitors too.<\/p>\n\n\n\n
By assigning staff who can speak English, Chinese, and other languages and who understand the technical terms, you can create opportunities for business meetings with overseas clients. Because overseas visitors often come in large groups, it\u2019s also effective to secure a more spacious meeting area within your booth.<\/p>\n\n\n\n
A Foothold in the Global Market<\/strong><\/h3>\n\n\n\nJapanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The chance to make contact with dozens\u2014sometimes over a hundred\u2014prospects during a three-day trade show is unthinkable in ordinary sales activity. Considering the time spent traveling and coordinating appointments, trade shows are an extremely efficient sales method.<\/p>\n\n\n\n
What\u2019s more, making contact with many customers at once makes it easier to grasp trends in market needs, which you can put to use in future product development and sales strategy.<\/p>\n\n\n\n
Benefit 4: Deepen Relationships with Existing Customers<\/strong><\/h2>\n\n\n\nTrade shows are effective not only for acquiring new customers but also for building relationships with existing ones.<\/p>\n\n\n\n
By preparing and distributing materials in advance to encourage attendance, you can create opportunities for face-to-face communication with existing clients. It becomes a chance to deepen the relationship a step further\u2014sharing detailed content you can\u2019t cover in day-to-day dealings, or previewing new products.<\/p>\n\n\n\n
Building Trust<\/strong><\/h3>\n\n\n\nReal communication\u2014tastings, sampling, live equipment demos\u2014contributes greatly to building trust with customers. By letting them directly experience the product\u2019s texture and the company\u2019s attitude, which are hard to convey online, you can build a stronger partnership.<\/p>\n\n\n\n
Benefit 5: Efficiently Gather Industry Trends and Competitor Intelligence<\/strong><\/h2>\n\n\n\nTrade shows are a treasure trove of information gathering.<\/p>\n\n\n\n
Precisely because it\u2019s a place where the latest trends gather in one spot, you can think about your next strategy while grasping other exhibitors\u2019 activity, reading user-side trends from the makeup of visitors, and observing customers\u2019 reactions to your own products.<\/p>\n\n\n\n
Use as a Venue for Employee Training<\/strong><\/h3>\n\n\n\nA growing number of companies also use trade shows as a venue for employee training. Having employees, including new hires, tour other exhibitors\u2019 booths and view machines beyond their own gives them knowledge they can apply to future exhibiting and machine design.<\/p>\n\n\n\n
Letting them experience the actual business-meeting scene also leads to improved sales skills and deeper product knowledge.<\/p>\n\n\n\n
Benefit 6: Seize a Springboard for Overseas Expansion<\/strong><\/h2>\n\n\n\nFood trade shows draw many overseas visitors too.<\/p>\n\n\n\n
By assigning staff who can speak English, Chinese, and other languages and who understand the technical terms, you can create opportunities for business meetings with overseas clients. Because overseas visitors often come in large groups, it\u2019s also effective to secure a more spacious meeting area within your booth.<\/p>\n\n\n\n
A Foothold in the Global Market<\/strong><\/h3>\n\n\n\nJapanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Real communication\u2014tastings, sampling, live equipment demos\u2014contributes greatly to building trust with customers. By letting them directly experience the product\u2019s texture and the company\u2019s attitude, which are hard to convey online, you can build a stronger partnership.<\/p>\n\n\n\n
Benefit 5: Efficiently Gather Industry Trends and Competitor Intelligence<\/strong><\/h2>\n\n\n\nTrade shows are a treasure trove of information gathering.<\/p>\n\n\n\n
Precisely because it\u2019s a place where the latest trends gather in one spot, you can think about your next strategy while grasping other exhibitors\u2019 activity, reading user-side trends from the makeup of visitors, and observing customers\u2019 reactions to your own products.<\/p>\n\n\n\n
Use as a Venue for Employee Training<\/strong><\/h3>\n\n\n\nA growing number of companies also use trade shows as a venue for employee training. Having employees, including new hires, tour other exhibitors\u2019 booths and view machines beyond their own gives them knowledge they can apply to future exhibiting and machine design.<\/p>\n\n\n\n
Letting them experience the actual business-meeting scene also leads to improved sales skills and deeper product knowledge.<\/p>\n\n\n\n
Benefit 6: Seize a Springboard for Overseas Expansion<\/strong><\/h2>\n\n\n\nFood trade shows draw many overseas visitors too.<\/p>\n\n\n\n
By assigning staff who can speak English, Chinese, and other languages and who understand the technical terms, you can create opportunities for business meetings with overseas clients. Because overseas visitors often come in large groups, it\u2019s also effective to secure a more spacious meeting area within your booth.<\/p>\n\n\n\n
A Foothold in the Global Market<\/strong><\/h3>\n\n\n\nJapanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
A growing number of companies also use trade shows as a venue for employee training. Having employees, including new hires, tour other exhibitors\u2019 booths and view machines beyond their own gives them knowledge they can apply to future exhibiting and machine design.<\/p>\n\n\n\n
Letting them experience the actual business-meeting scene also leads to improved sales skills and deeper product knowledge.<\/p>\n\n\n\n
Benefit 6: Seize a Springboard for Overseas Expansion<\/strong><\/h2>\n\n\n\nFood trade shows draw many overseas visitors too.<\/p>\n\n\n\n
By assigning staff who can speak English, Chinese, and other languages and who understand the technical terms, you can create opportunities for business meetings with overseas clients. Because overseas visitors often come in large groups, it\u2019s also effective to secure a more spacious meeting area within your booth.<\/p>\n\n\n\n
A Foothold in the Global Market<\/strong><\/h3>\n\n\n\nJapanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Japanese fermentation and brewing technology is drawing worldwide attention. With \u201cwashoku\u201d registered as a UNESCO Intangible Cultural Heritage in 2013 and \u201ctraditional sake brewing\u201d in 2024, interest in Japanese food culture is rising even further.<\/p>\n\n\n\n
Trade shows are a prime opportunity to turn this worldwide interest into concrete business chances.<\/p>\n\n\n\n
Benefit 7: Raise Brand Awareness All at Once<\/strong><\/h2>\n\n\n\nExhibiting at a trade show contributes greatly to raising corporate brand awareness.<\/p>\n\n\n\n
By setting up your own booth in a place where industry professionals gather, you can show your company\u2019s presence and establish your positioning within the industry. For newly entering companies and small and midsize firms in particular, being able to display products on the same floor as major companies is a valuable chance to raise brand value.<\/p>\n\n\n\n
Opportunities for Media Exposure<\/strong><\/h3>\n\n\n\nLarge-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Large-scale trade shows draw many industry media outlets to cover them. By exhibiting innovative products or noteworthy services, you may gain opportunities for media coverage. This can be expected to expand awareness even among those who don\u2019t attend the trade show.<\/p>\n\n\n\n
Summary: Exhibiting at Food Trade Shows Is a Sure Investment in Growing Sales<\/strong><\/h2>\n\n\n\nExhibiting at a food trade show isn\u2019t merely a place to introduce products. Direct business meetings with high-intent prospects, concrete experiences through product demonstrations and tastings, cost-effective sales activity, deepening relationships with existing customers, grasping industry trends, a springboard for overseas expansion, and raising brand awareness\u2014<\/p>\n\n\n\n
when these seven benefits work together, a sure path to growing sales comes into view.<\/p>\n\n\n\n
Succeeding at exhibiting requires strategic preparation. An exhibit plan that captures visitor needs, effective booth design, preparation for demonstrations and tastings, and appropriate staffing\u2014by carefully designing these elements, you can maximize a trade show\u2019s effect.<\/p>\n\n\n\n
If you\u2019re looking to grow your business in the food industry, exhibiting at trade shows is an important option to consider. Why not start by efficiently gathering information on food, beverage, and agriculture trade shows held in Japan and finding the ones best suited to your company?<\/p>\n\n\n\n
For detailed trade show information and exhibiting support, seehere<\/u><\/a>. An encounter with the trade show that guides your business to the next stage starts here.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\u898f\u683c\u5916\u91ce\u83dc\u30fb\u81ea\u793e\u91ce\u83dc\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u304a\u8003\u3048\u306e\u65b9\u3078\uff1a<\/strong>\u4f01\u753b\u304b\u3089\u52a0\u5de5\u30fb\u8cc7\u6750\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5370\u5237\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u307e\u3067\u3001\u7a93\u53e3\u3072\u3068\u3064\u3067\u3054\u76f8\u8ac7\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u2192 \u5546\u54c1\u958b\u767a\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"author":1,"featured_media":877,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u98df\u54c1\u696d\u754c\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5c55\u793a\u4f1a\u3078\u306e\u51fa\u5c55\u306f\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u51fa\u5c55\u306b\u306f\u8cbb\u7528\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u52b9\u679c\u306b\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002","ssp_meta_keyword":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f?\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b7\u3064\u306e\u7406\u7531","ssp_meta_canonical":"","ssp_meta_robots":"","ssp_meta_title":""},"categories":[43,37],"tags":[136,76],"vegetable":[],"class_list":["post-566","oem","type-oem","status-publish","has-post-thumbnail","hentry","category-exhibition-event","category-food-oem","tag-136","tag-exhibition"],"acf":{"summary":"\u98df\u54c1\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u58f2\u4e0a\u62e1\u5927\u306e\u89b3\u70b9\u304b\u30897\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002\u56fd\u5185\u7d04820\u4ef6\u306e\u5c55\u793a\u4f1a\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u5546\u8ac7\u3001\u8a66\u98f2\u30fb\u8a66\u98df\u3092\u901a\u3058\u305f\u88fd\u54c1\u4f53\u9a13\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u55b6\u696d\u6d3b\u52d5\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u3001\u696d\u754c\u52d5\u5411\u30fb\u7af6\u5408\u60c5\u5831\u306e\u53ce\u96c6\u3001\u6d77\u5916\u5c55\u958b\u306e\u304d\u3063\u304b\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306a\u3069\u3001\u6771\u4eac\u30d3\u30c3\u30b0\u30b5\u30a4\u30c8\u30fb\u5e55\u5f35\u30e1\u30c3\u30bb\u7b49\u3067\u306e\u51fa\u5c55\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/oem"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/oem\/566\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=566"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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