{"id":1188,"date":"2026-02-23T21:38:58","date_gmt":"2026-02-23T12:38:58","guid":{"rendered":"http:\/\/agriture.jp\/?post_type=news&#038;p=1188"},"modified":"2026-04-10T18:47:33","modified_gmt":"2026-04-10T09:47:33","slug":"genz","status":"publish","type":"news","link":"https:\/\/agriture.jp\/en\/news\/genz\/","title":{"rendered":"Launched a food support service for Gen Z"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Agriture Inc. has now launched a \"Gen Z food product development support service.\"<br>Gen Z uses not only price and convenience but also \"whether it is environmentally friendly\" and \"whether they can empathize with the story\" as criteria for choosing food. Leveraging the perspective of a founder who is themselves Gen Z, it will support food development that resonates with this generation together with companies and producers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This service has the following three pillars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Empathy-driven product development<\/strong><br>We provide integrated support from consumer research to product concept and packaging, designing an empathized-with brand experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ethical supply support<\/strong><br>We support sustainable ingredient procurement in line with the SDGs by utilizing out-of-spec vegetables and fair-trade ingredients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wellness food design<\/strong><br>We propose healthy, stylish foods that Gen Z will naturally want to choose, incorporating medicinal (yakuzen) and functional ingredients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agriture will continue to support sustainable food creation that resonates with Gen Z through a wide range of initiatives, starting with food OEM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_self\" href=\"https:\/\/agriture.jp\/en\/genz\/\" data-has-link=\"true\" rel=\"noopener\">The Gen Z food product development support business is here<\/a><\/p>","protected":false},"featured_media":1428,"template":"","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"\u682a\u5f0f\u4f1a\u793eAgriture\u306f\u3001\u3053\u306e\u305f\u3073\u300cZ\u4e16\u4ee3\u5411\u3051\u98df\u54c1\u958b\u767a\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002Z\u4e16\u4ee3\u306f\u3001\u4fa1\u683c\u3084\u4fbf\u5229\u3055\u3060\u3051\u3067\u306f\u306a\u304f\u300c\u74b0\u5883\u306b\u3084\u3055\u3057\u3044\u304b\u300d\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u5171\u611f\u3067\u304d\u308b\u304b\u300d\u3092\u98df\u54c1\u9078\u3073\u306e\u57fa\u6e96\u306b\u3057\u3066\u3044\u307e\u3059\u3002","ssp_meta_keyword":"Z\u4e16\u4ee3\u5411\u3051\u98df\u54c1\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb"},"categories":[34,96],"tags":[62],"vegetable":[],"class_list":["post-1188","news","type-news","status-publish","has-post-thumbnail","hentry","category-information","category-imperfect-produce","tag-domestic"],"acf":{"summary":"\u682a\u5f0f\u4f1a\u793eAgriture\u306f\u300cZ\u4e16\u4ee3\u5411\u3051\u98df\u54c1\u958b\u767a\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u5171\u611f\u30c9\u30ea\u30d6\u30f3\u5546\u54c1\u958b\u767a\u3001\u30a8\u30b7\u30ab\u30eb\u30b5\u30d7\u30e9\u30a4\u652f\u63f4\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u30d5\u30fc\u30c9\u30c7\u30b6\u30a4\u30f3\u306e3\u3064\u3092\u67f1\u3068\u3057\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u304b\u3089\u5546\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u307e\u3067\u3092\u4e00\u8cab\u652f\u63f4\u3057\u307e\u3059\u3002Z\u4e16\u4ee3\u306b\u97ff\u304f\u6301\u7d9a\u53ef\u80fd\u306a\u98df\u54c1\u3065\u304f\u308a\u3092\u4f01\u696d\u3084\u751f\u7523\u8005\u3068\u3068\u3082\u306b\u652f\u63f4\u3057\u3066\u3044\u304d\u307e\u3059\u3002","product":null},"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/news\/1188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media\/1428"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=1188"},{"taxonomy":"vegetable","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/vegetable?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}