{"id":3159,"date":"2026-04-15T15:14:22","date_gmt":"2026-04-15T06:14:22","guid":{"rendered":"https:\/\/agriture.jp\/?post_type=industry_news&#038;p=3159"},"modified":"2026-04-15T15:14:22","modified_gmt":"2026-04-15T06:14:22","slug":"organic-food-trust-government-certification-2026","status":"publish","type":"industry_news","link":"https:\/\/agriture.jp\/en\/industry_news\/organic-food-trust-government-certification-2026\/","title":{"rendered":"\"Organic Food Purchases Are Decided by Trust, Not Taste\"\u2014A Japan-UK Joint Study Proves It with a 2,800-Person Survey; Institutional Trust in Organic JAS Certification Is the Key to Spreading Organic Farming in Japan"},"content":{"rendered":"<p>2026\u5e744\u6708\u3001\u30d6\u30eb\u30cd\u30eb\u5927\u5b66\u30ed\u30f3\u30c9\u30f3\u3068\u795e\u6238\u5927\u5b66\u306e\u5171\u540c\u7814\u7a76\u30c1\u30fc\u30e0\u304c\u3001\u82f1\u56fd\u7d041,300\u4eba\u30fb\u65e5\u672c\u7d041,500\u4eba\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5927\u898f\u6a21\u6d88\u8cbb\u8005\u8abf\u67fb\u306e\u7d50\u679c\u3092\u767a\u8868\u3057\u305f\u3002\u7d50\u8ad6\u306f\u660e\u78ba\u3060\u2014\u2014\u6709\u6a5f\u98df\u54c1\u306e\u8cfc\u8cb7\u3092\u6700\u3082\u5f37\u304f\u4fc3\u9032\u3059\u308b\u306e\u306f\u300c\u5473\u300d\u3067\u306f\u306a\u304f\u300c\u5236\u5ea6\uff08\u653f\u5e9c\u8a8d\u8a3c\uff09\u3078\u306e\u4fe1\u983c\u300d\u3067\u3042\u308b\u3002<\/p>\n<h2>\u7814\u7a76\u306e\u6982\u8981\u3068\u4e3b\u8981\u77e5\u898b<\/h2>\n<p>\u30d6\u30eb\u30cd\u30eb\u5927\u5b66\u306e\u30b9\u30c6\u30a3\u30fc\u30d6\u30f3\u30fb\u30c7\u30a4\u30f4\u30a3\u30c3\u30c9\u30fb\u30d4\u30ab\u30ea\u30f3\u30b0\u535a\u58eb\u3001\u30de\u30fc\u30c6\u30a3\u30f3\u30fb\u30a8\u30a4\u30ca\u30fc\u30fb\u30cf\u30f3\u30bb\u30f3\u6559\u6388\u3001\u795e\u6238\u5927\u5b66\u306e\u7802\u539f\u5eb8\u4ecb\u51c6\u6559\u6388\u3089\u306b\u3088\u308b\u3053\u306e\u7814\u7a76\u306f\u3001\u82f1\u56fd\u7814\u7a76\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u6a5f\u69cb\uff08UKRI\uff09\u306eESRC\u3068\u65e5\u672c\u5b66\u8853\u632f\u8208\u4f1a\uff08JSPS\uff09\u306e\u5171\u540c\u52a9\u6210\u3092\u53d7\u3051\u3066\u5b9f\u65bd\u3055\u308c\u305f\u3002<\/p>\n<p>\u8abf\u67fb\u3067\u306f\u4e73\u88fd\u54c1\u30fb\u8089\u985e\u30fb\u5375\u30fb\u91ce\u83dc\u306e4\u30ab\u30c6\u30b4\u30ea\u306b\u3064\u3044\u3066\u300c\u6709\u6a5f\u7248\u306b\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u3092\u652f\u6255\u3046\u610f\u601d\uff08WTP\uff09\u300d\u3092\u6e2c\u5b9a\u3057\u3001\u653f\u5e9c\u4fe1\u983c\u5ea6\u30fb\u5bfe\u4eba\u4fe1\u983c\u5ea6\u30fb\u30ea\u30b9\u30af\u8a31\u5bb9\u5ea6\u3068\u306e\u76f8\u95a2\u3092\u5206\u6790\u3002\u305d\u306e\u7d50\u679c\u3001\u4eba\u53e3\u7d71\u8a08\u7684\u8981\u56e0\uff08\u5e74\u9f62\u30fb\u53ce\u5165\u30fb\u5b66\u6b74\uff09\u3092\u7d71\u5236\u3057\u3066\u3082\u3001\u653f\u5e9c\u3092\u4fe1\u983c\u3059\u308b\u6d88\u8cbb\u8005\u307b\u3069\u6709\u6a5f\u98df\u54c1\u3078\u306e\u8ffd\u52a0\u652f\u6255\u3044\u610f\u601d\u304c\u6709\u610f\u306b\u9ad8\u3044\u3053\u3068\u304c\u5168\u30ab\u30c6\u30b4\u30ea\u3067\u78ba\u8a8d\u3055\u308c\u305f\u3002<\/p>\n<h2>\u65e5\u82f1\u6bd4\u8f03\u3067\u898b\u3048\u308b\u300c\u8a8d\u8a3c\u5236\u5ea6\u300d\u306e\u91cd\u8981\u6027<\/h2>\n<p>\u8208\u5473\u6df1\u3044\u306e\u306f\u65e5\u82f1\u9593\u306e\u5dee\u7570\u3060\uff1a<\/p>\n<p><strong>\u65e5\u672c<\/strong>\uff1a\u653f\u5e9c\u4e3b\u5c0e\u306e\u4e00\u5143\u7684\u306a\u6709\u6a5fJAS\u8a8d\u8a3c\u5236\u5ea6\u304c\u5b58\u5728\u3057\u3001\u653f\u5e9c\u3078\u306e\u5236\u5ea6\u7684\u4fe1\u983c\u304c\u8cfc\u8cb7\u884c\u52d5\u306b\u5f37\u304f\u9023\u52d5\u3059\u308b\u69cb\u9020\u3002<\/p>\n<p><strong>\u82f1\u56fd<\/strong>\uff1aSoil Association\u30fbOrganic Farmers &#038; Growers\u306a\u3069\u6c11\u9593\u8a8d\u8a3c\u304c\u5206\u6563\u3057\u3066\u304a\u308a\u3001\u5236\u5ea6\u7684\u4fe1\u983c\u306b\u52a0\u3048\u3066\u300c\u5bfe\u4eba\u4fe1\u983c\uff08\u5171\u6709\u3055\u308c\u308b\u4fa1\u5024\u89b3\uff09\u300d\u3082\u8cfc\u8cb7\u306b\u5f71\u97ff\u3059\u308b\u3002<\/p>\n<p>\u7814\u7a76\u30c1\u30fc\u30e0\u306f\u300c\u6d88\u8cbb\u8005\u306f\u6709\u6a5f\u98df\u54c1\u3092\u8cfc\u5165\u5f8c\u306b\u305d\u306e\u54c1\u8cea\u3092\u81ea\u5206\u3067\u691c\u8a3c\u3067\u304d\u306a\u3044\u2014\u2014\u3053\u308c\u306f\u300e\u4fe1\u7528\u8ca1\u300f\u3067\u3042\u308b\u300d\u3068\u6307\u6458\u3002\u3064\u307e\u308a\u8a8d\u8a3c\u30de\u30fc\u30af\u3078\u306e\u4fe1\u983c\u304c\u306a\u3051\u308c\u3070\u3001\u3044\u304f\u3089\u5e97\u982d\u3067\u300c\u6709\u6a5f\u300d\u3092\u8b33\u3063\u3066\u3082\u8cfc\u8cb7\u306b\u306f\u7d50\u3073\u3064\u304b\u306a\u3044\u69cb\u9020\u7684\u306a\u554f\u984c\u304c\u3042\u308b\u3002<\/p>\n<h2>\u65e5\u672c\u306e\u6709\u6a5f\u8fb2\u696d\u666e\u53ca\u3078\u306e\u793a\u5506<\/h2>\n<p>\u8fb2\u6797\u6c34\u7523\u7701\u306f2030\u5e74\u307e\u3067\u306b\u6709\u6a5f\u98df\u54c1\u306e\u56fd\u5185\u9700\u8981\u30923,280\u5104\u5186\u3001\u6709\u6a5f\u8fb2\u696d\u9762\u7a4d\u30926.3\u4e07\u30d8\u30af\u30bf\u30fc\u30eb\u3001\u6d88\u8cbb\u8005\u306e\u90311\u56de\u4ee5\u4e0a\u306e\u6709\u6a5f\u98df\u54c1\u5229\u7528\u7387\u309225%\u3068\u3059\u308b\u76ee\u6a19\u3092\u63b2\u3052\u3066\u3044\u308b\u3002\u904e\u53bb10\u5e74\u3067\u65e5\u672c\u306e\u6709\u6a5f\u8fb2\u696d\u5e02\u5834\u306f42%\u6210\u9577\u3057\u3001\u6709\u6a5fJAS\u8a8d\u8a3c\u9762\u7a4d\u306f40%\u5897\u306e23,000\u30d8\u30af\u30bf\u30fc\u30eb\u306b\u9054\u3057\u305f\u304c\u3001\u76ee\u6a19\u306b\u306f\u307e\u3060\u5927\u304d\u306a\u30ae\u30e3\u30c3\u30d7\u304c\u3042\u308b\u3002<\/p>\n<p>\u4eca\u56de\u306e\u7814\u7a76\u7d50\u679c\u306f\u3001\u3053\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3057\u3066\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u8868\u793a\u306e\u6539\u5584\u3060\u3051\u3067\u306a\u304f\u3001\u8a8d\u8a3c\u5236\u5ea6\u305d\u306e\u3082\u306e\u306e\u900f\u660e\u6027\u5411\u4e0a\u304c\u4e0d\u53ef\u6b20\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u6709\u6a5f\u8fb2\u696d\u306b\u643a\u308f\u308b\u751f\u7523\u8005\u30fb\u52a0\u5de5\u696d\u8005\u3078\u306e\u5b9f\u8df5\u7684\u30d2\u30f3\u30c8<\/h2>\n<ul>\n<li><strong>\u6709\u6a5fJAS\u8a8d\u8a3c\u306e\u53d6\u5f97\u30fb\u7dad\u6301\u3092\u6700\u512a\u5148\u306b<\/strong>\uff1a\u8a8d\u8a3c\u306e\u306a\u3044\u300c\u81ea\u79f0\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u300d\u306f\u3001\u3053\u306e\u7814\u7a76\u304c\u793a\u3059\u3068\u304a\u308a\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3067\u304d\u306a\u3044<\/li>\n<li><strong>\u8a8d\u8a3c\u30d7\u30ed\u30bb\u30b9\u306e\u53ef\u8996\u5316<\/strong>\uff1a\u8a8d\u8a3c\u53d6\u5f97\u306e\u904e\u7a0b\u3084\u691c\u67fb\u306e\u69d8\u5b50\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u900f\u660e\u6027\u300d\u3092\u6d88\u8cbb\u8005\u306b\u4f1d\u3048\u308b<\/li>\n<li><strong>\u4fa1\u683c\u30d7\u30ec\u30df\u30a2\u30e0\u306e\u6b63\u5f53\u5316<\/strong>\uff1a\u300c\u6709\u6a5f\uff1d\u9ad8\u3044\u300d\u3067\u306f\u306a\u304f\u300c\u8a8d\u8a3c\u3055\u308c\u305f\u54c1\u8cea\uff1d\u9069\u6b63\u4fa1\u683c\u300d\u3068\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u6709\u52b9<\/li>\n<\/ul>\n<p><a href=\"https:\/\/agriture.jp\/en\/industry_news\/kami-kome-food\/\">\u7c7e\u6bbb\u306e\u98df\u54c1\u5229\u7528\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300cKami-\u795e-\u300d<\/a>and<a href=\"https:\/\/agriture.jp\/en\/industry_news\/sewage-sludge-phosphorus\/\">\u4e0b\u6c34\u6c5a\u6ce5\u304b\u3089\u306e\u518d\u751f\u30ea\u30f3\u56de\u53ce<\/a>\u306a\u3069\u3001\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u8fb2\u696d\u306e\u53d6\u308a\u7d44\u307f\u304c\u52a0\u901f\u3059\u308b\u4e2d\u3001\u300c\u5236\u5ea6\u7684\u4fe1\u983c\u300d\u306e\u69cb\u7bc9\u304c\u6709\u6a5f\u8fb2\u696d\u666e\u53ca\u306e\u6700\u5927\u306e\u30ec\u30d0\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u672c\u7814\u7a76\u306f\u793a\u3057\u3066\u3044\u308b\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>A Japan-UK 2,800-person survey by Brunel University \u00d7 Kobe University proved that \"organic food purchases are decided by institutional trust rather than taste.\" It showed that in Japan, trust in government-led Organic JAS certification directly drives purchases, and that improving the transparency of the certification system is the key to spreading organic farming.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","format":"standard","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"","ssp_meta_keyword":""},"categories":[],"tags":[],"class_list":["post-3159","industry_news","type-industry_news","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/industry_news\/3159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/industry_news"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/industry_news"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=3159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=3159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=3159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}