{"id":1992,"date":"2026-03-27T12:30:15","date_gmt":"2026-03-27T03:30:15","guid":{"rendered":"http:\/\/agriture.jp\/industry_news\/health-management-2026\/"},"modified":"2026-04-10T00:46:54","modified_gmt":"2026-04-09T15:46:54","slug":"health-management-2026","status":"publish","type":"industry_news","link":"https:\/\/agriture.jp\/en\/industry_news\/health-management-2026\/","title":{"rendered":"Outstanding Health & Productivity Management Organizations 2026 Expand to 26,850 Organizations | Why Food Became the Most Important Theme"},"content":{"rendered":"

On March 9, 2026, the Ministry of Economy, Trade and Industry announced the corporations certified under \"Health & Productivity Management Outstanding Organizations 2026.\" In the large-enterprise category,3,765 organizations<\/strong>, and in the small and medium-sized enterprise category,23,085 organizations<\/strong>, for a total of26,850 organizations<\/strong>were certified. That is an increase of 3,654 organizations over the previous year (3,400 large and 19,796 SMEs), a record high since the program began.<\/p>\n\n\n\n

Why \"Food\" Was Built Into the Certification Requirements<\/h2>\n\n\n\n

Certification as a Health & Productivity Management Outstanding Organization includes support for employees' dietary habits as one of its evaluation items. Specifically, \"improving the food environment (health-conscious menus in cafeterias and company canteens),\" \"nutrition guidance and health seminars,\" and \"promoting vegetable and fruit intake\" earn extra points. Clearly, food-centered measures are accelerating certification.<\/p>\n\n\n\n

In fact, of the companies that introduced the placed-service healthy canteen \"OFFICE DE YASAI,\" 847 were certified as \"Health & Productivity Management Outstanding Organizations 2025\" (per KOMPEITO). That is roughly 1.7 times the previous year's 491, and placing vegetables in the office is functioning as \"proof\" of health and productivity management.<\/p>\n\n\n\n

More Companies Are Turning \"Vegetable Deficiency Relief\" Into a Perk<\/h2>\n\n\n\n

Japanese vegetable intake averages about 281g per day (2022 National Health and Nutrition Survey) against a target of 350g, a shortfall of about 70g. Against this backdrop, the more a company commits to health and productivity management, the more actively it supports employees' vegetable intake.<\/p>\n\n\n\n

For business people's vegetable shortage. A feature on vegetable support services usable at the office<\/a>, as introduced, ways to top up vegetables in the office are diversifying. Offering soups and smoothies made with dried vegetables and vegetable powder suits the office because it needs no refrigeration and stores well.<\/p>\n\n\n\n

Also,Directly tied to improving corporate productivity! Key points for adopting health management<\/a>, as explained, health and productivity management links directly to higher productivity, lower turnover, and stronger recruiting. Food-based perks draw growing interest from management as a measure whose return on investment is easy to see.<\/p>\n\n\n\n

Dried Vegetables as Novelties and Gifts<\/h2>\n\n\n\n

Companies focused on health and productivity management increasingly choose \"health\"-themed items for gifts and novelties aimed at clients and employees. Gift sets of dried vegetables and vegetable powder are items that stand out as health-conscious presents.<\/p>\n\n\n\n

Contributing to corporate branding! How to choose sustainable novelties<\/a>, as touched on, products that combine the keywords sustainable, healthy, and domestically grown lift the brand image of both giver and recipient.<\/p>\n\n\n\n

Spread to SMEs Expands the Market<\/h2>\n\n\n\n

In the 2026 certification, the SME category grew by 3,289 organizations year on year, outpacing the large-enterprise category. Many SMEs lack a dedicated health-and-productivity officer, so demand runs high for services and products that are easy to adopt. \"Placed soup kits\" and \"healthy snack sets\" using dried vegetables and vegetable powder are drawing attention as ways to improve employees' food environment with no upfront investment.<\/p>\n\n\n\n

The more Health & Productivity Management certifications grow, the larger the market for food-based corporate services. For food OEM makers, developing and proposing products geared to health and productivity management is becoming a new business opportunity.<\/p>\n\n\n\n

(Reference:Ministry of Economy, Trade and Industry, Announcement of Certified Organizations for \"Health & Productivity Management Outstanding Organizations 2026,\" March 9, 2026<\/a>\uff09<\/p>","protected":false},"excerpt":{"rendered":"

2026\u5e743\u67089\u65e5\u3001\u7d4c\u6e08\u7523\u696d\u7701\u304c\u300c\u5065\u5eb7\u7d4c\u55b6\u512a\u826f\u6cd5\u4eba2026\u300d\u306e\u8a8d\u5b9a\u6cd5\u4eba\u3092\u767a\u8868\u3057\u305f\u3002\u5927\u898f\u6a21\u6cd5\u4eba\u90e8\u9580\u30673,765\u6cd5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","format":"standard","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_description":"2026\u5e743\u67089\u65e5\u3001\u7d4c\u6e08\u7523\u696d\u7701\u304c\u300c\u5065\u5eb7\u7d4c\u55b6\u512a\u826f\u6cd5\u4eba2026\u300d\u306e\u8a8d\u5b9a\u6cd5\u4eba\u3092\u767a\u8868\u3057\u305f\u3002\u5927\u898f\u6a21\u6cd5\u4eba\u90e8\u9580\u3067 3,765\u6cd5\u4eba \u3001\u4e2d\u5c0f\u898f\u6a21\u6cd5\u4eba\u90e8\u9580\u3067 23,085\u6cd5\u4eba \u306e\u8a08 26,850\u6cd5\u4eba \u304c\u8a8d\u5b9a\u3092\u53d7\u3051\u305f\u3002","ssp_meta_keyword":"\u5065\u5eb7\u7d4c\u55b6\u512a\u826f\u6cd5\u4eba2026\u304c2\u4e076850\u6cd5\u4eba\u306b\u62e1\u5927"},"categories":[2,44,27],"tags":[30,31,64],"class_list":["post-1992","industry_news","type-industry_news","status-publish","format-standard","hentry","category-dry-vegetable","category-industry-news-cat","category-veg-insufficient","tag-sdgs","tag-health-management","tag-vegetable-deficiency"],"acf":[],"_links":{"self":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/industry_news\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/industry_news"}],"about":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/types\/industry_news"}],"author":[{"embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agriture.jp\/en\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}